STRATEGIC

MANAGEMENT
ASSIGNMENTS

Group Members:
Eliana Naffaa
Saif Suleiman
Hamzeh Adaileh
Mutaz Rababah
Omar Abdel Fattah
MISSION AND STRATEGY FOR
COMPANY OVERVIEW CORE
BUSINESS
Founders Larry Page and Sergey Brin met at
Stanford University in 1995.

By 1996, they had built a search engine

(initially called BackRub) that used links to
determine the importance of individual
WebPages.

Larry and Sergey named the search engine

they built Google.
EXTENDED BUSINESS
In 2000, google introduced AdWords, a self-
service program for creating online ad
campaigns.

Google advertising solutions, which include

display, mobile and video ads as well as the
simple text ads they introduced more than a
decade ago, help thousands of businesses
grow and be successful
EXTENDED BUSINESS
On April Fools' Day in 2004, google launched
Gmail. Their approach to email included
features like speedy search, huge amounts of
storage and threaded messages.
EXTENDED BUSINESS
Google acquired digital mapping company
Keyhole in 2004, and launched Google Maps
and Google Earth in 2005. Today Maps also
features live traffic, transit directions and
street-level imagery, and Earth lets you
explore the ocean and the moon
EXTENDED BUSINESS
In 2006, google acquired online video sharing
site YouTube. Today 500 hours of video are
uploaded to the site every minute. Cat videos,
citizen journalism, political candidacy and
double rainbows have never been the same.
EXTENDED BUSINESS
In June 2011, google introduced the Google+
project, aimed at bringing the nuance and
richness of real-life sharing to the web, and
making all of Google better by including
people, their relationships and their interests
GOOGLES MISSION

Organize the world's information and

make it universally accessible and
useful.
PURPOSE
Allow users to be able to find information in
many different languages; check stock
quotes, maps, and news headlines; lookup
phonebook listings for every city in the
United States; search billions of images and
peruse the world's largest archive of Usenet
messages. In addition, support thousands of
advertisers to use Googles AdWords program
to promote their products and services on
the web with targeted advertising.
VISION

Short-term objectives: are to expand the

workforce for anticipated growth, expand
further into international markets, and
continue developing new products.
VISION

Long-term objective: delivering new

advertising technology. Expanding the
workforce will help achieve the long-term
goals. Google's organization structure is
primarily functional but also includes a few
geographical organizations.
GOOGLES PHILOSOPHY
Focus on the user and all else will follow
It's best to do one thing really, really well.
Fast is better than slow
Democracy on the web works.
You dont need to be at your desk to need an
answer.
GOOGLES PHILOSOPHY

You can make money without doing evil.

Theres always more information out there.
The need for information crosses all borders.
You can be serious without a suit.
Great just isnt good enough.