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Average Total cost firms total cost divided by its level of output
(average cost per unit of output)
ATC=AC=TC/Q
MC=TC/Q
MC=VC/Q
0 1 2 3 4 5 6 7 8 9 10 11 12 13 Output
Short Run Cost Graphs MC
ATC
1. 3. AVC
AFC AFC
Q Q
AVC
Costs ()
x
AFC
Outputfig(Q)
Long-run Cost Curves
5 factories
Costs
1 factory
2 factories 4 factories
3 factories
O
Output
fig
The relationship between short-run and long run cost
LRATC
Costs per unit
SRATC4
SRATC1
SRMC1
SRMC2 SRMC4
SRATC2SRATC3
SRMC3
0
Q2 Q3 Quantity
The LR Relationship Between
Production and Cost
In the long run, all inputs are
variable.
What makes up LRAC?
Return to Scale
Inventory economies
Selling or Marketting Economies: Advertising, Large-scale
promotion, model change economies
Managerial Economies: