Submitted By Group D

Radhakanta Varun Sumit Kumar Chirag

 NGO Non Governmental
Organization
An NGO can be regarded as third party serving, non profit based legally
constituted non-state organizations, directly or indirectly reliant on the system of
international aid

NGOs are therefore typically

independent of governments
The term is generally restricted to
social, cultural, legal, and
environmental advocacy groups having
goals that are primarily non-
commercial
NGOs are usually non-profit
organizations that gain at least a
portion of their funding from private
sources
NGOs
 Well Known Indian
NGOs
Name : HelpAge India
Objectives : Helping Elderly Age people
Founded : 1978

Name : Going to School

Objectives : To Create Interactive stories of role models that
inspire children to stay in school
Founded : 2003

Name : Prayatn
Objectives : Provide Education, skill development and special
focus on girl child and women
Founded : 1992
 Well Known Indian
NGOs
Name : Care India
Objectives : Focus on ending Poverty and
social injustice by empowering girls and
women
Founded : 1945

Name : CRY (Children Rights and You) India

Objectives : Uplifting thousands of Indian children who are denied
basic rights
Founded : 1979

Name : Goonj
Objectives : Recycling Urban waste and turning it into resource
for rural india
Founded : 1998
 Current Scenario in India

Government Regulation: Mandatory 2% spending on CSR Activities

NGOs would have to learn to work with the corporate world for maximizing
the social benefits
CorporateSector has no clue how to spend that 2% (estimation Rs 8000cr to
20000cr) on CSR Activities
It
is a challenge for NGOs to absorb the CSR allocations and translate it into
effective programs
NGOsshould not be just implementing the CSR projects but also help the
companies in strategizing
NGOs need to be more transparent and accountable as they look forward to
be funded by the business houses
 Personality Perspectives

As per the new regulations under the Companies Act, 2013, the government has
mandated a minimum CSR spend of 2 per cent of the company's profits, for all
organizations above a certain size of revenues and profit. Going by estimates,
about Rs 14,000 crore is expected to be spent towards CSR activities by companies
in the current fiscal 2016-17.
As per the Business Standard magazine, 67% percent companies choose NGO
for pursuing their social responsibilities, as partner. So if NGOs want to utilize this
fund for the development of the society they need to showcase their initiatives,
Transparency with which they work, the plan of Social Projects they want to
come up with, they have to make their social initiatives and its impact in the social
Ms. PRAGYA SONI
media viral to enhance their visibility in the eyes of the society and especially
Senior Program Manager-
Companies.
Corporate Social
Responsibility,
Excellence Group of
Companies
 Personality Perspectives

"Most important criteria for selecting any NGO or for carrying any CSR activity is what
impact it will have on the society. With the vast reach of Social Media, it will facilitate the
sentimental analysis of the commendable work done by various NGOs on various
burgeoning issues.
Mr. Jayant Dabadghaon
Sr. Director - Consulting at Cognizant Technology Solutions

NGOs working for solely the welfare of the society have to have maximum connectivity
as well as visibility among the society. For making the NGOs aware about the benefits of
social media there should be proper training programs and the youth of India can also
help a lot in this by guiding them, encouraging them.
Mr. Prashant Kothadiya
Consultant, Field Practice & Communications,
Azim Premji University for Maharashtra, Gujarat and Goa.
 The emerging trend of corporate NGO
partnerships
In the last 15 years, the trend of NGOs working in cooperation with business has
developed considerably. Business has the potential, capital, and efficiency to impact various
stakeholders in a positive way

Companies desiring to be more responsible do

not necessarily have the knowledge,
training, or dedication to carry out
development programs.

NGOs have become instrumental in

development work internationally, but they
generally do not have the means and
resources to carry out their projects
efficiently in a sustainable manner

This is why engaging business with the public and non-profit sectors to
find common solutions to problems has been an increasing trend
globally
 Role of NGOs

Awareness and motivation of

local communities

Identification of local
Promote self initiatives for problems and solutions
community development

Strengthening of people's
organizations
 Role of NGOs

Participation in Facilitate communication

rehabilitation and between corporates and
development programs communities

Identity support needed by the

communities
 Benefits to the private
sector

Image and Better CSR policy as part of

credibility a corporate strategy

Entering new markets and

increasing long-term profits
 Benefits to the NGO sector

Financial sustainability and funding diversification for projects

NGOs are encouraged to diversify the sources of their funding
Partnerships and funding NGOs is independent of government funding

Access to free marketing

Aid NGOs to publicize their activities through the marketing of collaborative company
Corporates spend heavily on publicizing their involvement in social causes
Social Marketing improves NGOs brand awareness

Gaining public support and hence new members

Example: Teach India by Times Of India

Campaign to teach young children with guidance of multiple NGOs
From this, NGOs get advertisements and also funding
 Obstacles in forming Partnerships

Findingqualified managers and effective institutional

infrastructure
Coordination and policy making between different
departments
Communication gaps between grass root level NGO workers and
the corporate CSR strategy
Assessing goals of NGOs by partnering with corporates
Corporates must be genuinely dedicated to the goals of the
partnership
Credibility issues between NGOs and Corporations
 Requirements for
implementation

Effective communication between

partners

Acquiring a unity of vision and purpose,

with an emphasis on goals defined by
consensus and agree to mutually
acceptable and explicit time frames.
Positive relation with local
authorities and the public sector in
general.