INSTITUTE OF PROFESSIONAL

EDUCATION AND RESEARCH

PRESENTATION
ON
NIRMA LTD.

SUBMITTED TO:- SUBMITTED BY:-

PROF. MR. MAHESH SONI 14, 15,16,17,18,19

Introduction:-

Founder of Nirma is Dr. Karsanbhai Patel

In the early 1970s, when Nirma washing powder
was introduced in the low-income market.
Starting as a one-product one-man outfit in
1969, Nirma became a Rs 17 billion company
within three decades.
The brand name became almost synonymous
with low-priced detergents and toilet soaps.
In 2000, Nirma had a 15% share in the toilet
soap segment and more than 30% share in the
detergent market.
Nirma Ltd:-

Nirma is one of the most recognizable Indian

brands.
Nirma has about 14, 000 employee-base and
annual turnover of more than Rs. 25, 00 crores.
Nirma rewrote the marking rules and its success
story became one of the widely discussed case
studies in the B-schools across the world.
Today, Nirma has one of the largest volume
sales with a single brand name in the world
In 2004, Nirma's annual sales touched 800,000
tones.
Major plants:-

Soda Ash.

Linear Alkyl Benzene.

Packaging.

Soaps.

Detergents.

Industrial Salt.

Alpha Olefin Sulfonate.

Sulfuric Acid.

Glycerin.

Single Super Phosphate.

 The 4Ps of Marketing:-
Packaging
Price
Planning
Promotion
Principal Channel [Nirma Products]:
Lowest Cost system in India
Speed in distribution
Flexibility
The NIMA range of products is marketed
through a parallel marketing network that
comprises of more than 2000 distributors.
 Parallel Channel [Nima Products]:
Wider Reach
Speedy Market Intelligence
Competitive edge & Better focus
Complementing Principal Channel

SUCCESSFULLY DIVERSIFYING INTO

PREMIUM BRANDS
ECO-FREINDLY AND ENVIRONMENTALLY
SAFE
 Nirmas SWOT Analysis
Strengths:
Market leadership in detergents and fabric wash
and second largest player in toilet soaps.
Company has Wide distribution network.
Weakness:
High interest burden. Less presence in premium
segment.
Lacks global tie-ups and thus finding it hard to
tap export markets.
Opportunities: Acquisitions for strengthening its
distribution tie-ups.
Threats: MNCs coming, to India particularly in
Toilet and Soap industry. Emergence of small but
strong regional players.
 Social Responsibility:-
Nirma has undertaken a host of activities in the
educational and social development areas.
Nirma played a vital role by establishing the

Nirma Education & Research Foundation (NERF)

in 1994.

Demographic Environment

Risk Assessment and Disaster Management Plan

Environmental Monitoring and Budgetary Provisions
Anticipated Environmental Impacts and Mitigation
Measures.
Analysis of Alternatives.

 Economic Environment:-

Risk Management.
Human Resources.
Welfare and Social Security.

PROVIDE QUALITY PRODUCTS AND SERVICES.

PROVIDE SAFETY AND HEALTHY WORKING
ENVIRONMENT
INTERNAL CONTROL SYSTEM
The company has designed a proper and
adequate Internal Control System to ensure:
Proper recording and safeguarding of assets.
Maintenance of proper accounting records and
reliability of financial information.
Thanks