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Learning Objectives:

Students are able to analyze the social

function and the text structure of an
advertisement.

Students are able to understand the social

function and the text structure of an
advertisement text.

Students are able to comprehend an

advertisement text.

Students are able to create an advertisement

text.
Definitions
Advertisement (n) is a notice in a newspaper,
on television, etc, telling people about a
product, job, or service.
- Oxford Dictionary -

Advertisement is a notification of which

purpose is to persuade and motivate people to
buy or use the product or service that is offered
or informed.
- http://lila-english.blogspot.co.id/2012/11/advertisement.html -
Advertisement is a public promotion of some
products or service.
- http://www.slideshare.net/autumn_melody/power-point-functional-text
-advertisement?next_slideshow=1
-
Where Can We Find
it?
Television Newspapers

Radio Internet

Magazines Posters

Brochures Pamphlets
The Purposes

1. to advertise a product or a service.

2. to offer a product or a service.

3. to promote a product or a service.

4. to attract people to .

5. to persuade people to .

6. to make people interested in .

The Targets

The wider community whose

numbers cant be determined and
stay scatter.

Advertisement is used to convey

ideas, products, or service.
Characteristics
The Language:
Using the right words, attractive, and polite
Arranged in a brief
Showing important parts

The Content:
Objective and honest
Brief and clear
Not to offend other products or producers
Attracting many people
What does an ad consist of?

2. The
1. The Name Selling Point
of the of the
Product Product

ADVERTISEMENT

3. How to 4.
Get the Interesting
Product Design
Types of An Ad (based on the media)

1. Written Advertisement

The Ads are written in newspapers, magazines, etc. They can be in a

form of:

Classified Ad Column Ad
2. Advertorial Advertisement

It is an ad which is created like a news. Ex. GOJEG ad, etc.

3. Display Advertisement

This ad is bigger than the written ads. The picture and the font are
bigger than in written ads.
4. Electronic Advertisement

This ad is an advertisement which is published on electronic medium. It

can be categorized into radio ads, television ads, internet ads, and other
electronic medium ads.

1 Floating Ad 7 Pop - Under

8 Video Ad
2 Expanding Ad

9 Map Ad
3 Polite Ad

10 Mobile Ad
4 Wallpaper Ad

11 Email Ad
5 Trick Banner

6 Pop - Up
Types of An Ad (based on the function)

1. Announcement Ad

The Ads aim to tell something to the readers. For example is a familys
ad of birthday, marriage, death, etc.
2. Invitation Ad

The Ads contain an invitation / call to attend an event.

3. Public Service Ad

The Ads are used to persuade or motivate the readers, viewers, or

listeners to support what are being advertised.
4. Inquiry Ad

The Ads contain requests for something, like a job, etc.

5. Offering Ad

The Ads aim to offer a product or a service. These ads are sometimes
placed by companies.
Exercises