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ABOUT DEVIANTART
Worlds largest online community of artist and art lovers
August 7, 2000 in CA
A free peer evaluation application
Over 38 million members; 65 million unique visitors per month; 160,000 original artworks
uploaded everyday
Mission of website: to entertain, inspire, and empower the artist in all of us

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MAJOR CHANGES of
DEVIANTART
(2000-2014)

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ABOUT DEVIANTART

http://www.talnts.com/blog/most-popular-social-networks-for-artists/

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Current - Google Trends

Website has been in a steady decline since 2012 loosing a lot artists (users), which in turn meant losing a
lot of business. As it is a data driven organization so without data or the artists who generate the data
there would be no Deviantart. 6
Primary
Problems UI

BI

Marketing

BI is the backbone of any data driven

organization.

Here the major issue we found is the lack

of security and data analysis.

Considering marketing this company needs

to improvise on its social media
interactions, advertisements and services
to gain competitive advantage. 7
Deviantart Home Page

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Various Categories

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Purchase Option

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UI - User Interface
UI is one of the important things that needs to be
addressed.
Structural firmness
Functional convenience
Representational delight
Now, which aspect of this needs to be addressed
depends on what your organization is.
It would be prefered if we could have a balance of all
these, Hybrid website 11
Google Page speed Test

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UI - User Interface (Contd.)
Structural firmness (Security and Privacy)

Originality and Copyright infringement

Violent and Mature content removal

Pagespeed analytics score (44/100)

Average site has at least 50

Optimize images

Lot of Jang (scrolling)

Rendering

Avatars and signatures take time to load

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Start loading at 1.5 seconds

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 Tumblr by Yahoo

Behance by Adobe

Similar Websites 15
UI - User Interface (Contd.)
Functional convenience
Better categorization of products
Information gathering and order processing
needs to be improved
Social Media Sign up
Forum layout is pretty confusing
Representational delight
Reform website UI
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Geotagging
BI - Business Intelligence
Storage of data and analysis play a significant role in any decision-
making process of an organization.

E-commerce businesses rely on databases and the interaction of the

consumer with the website. DeviantArt website lags behind in data
analytics.

Summarizing the raw data and past incidents gives an idea about the
future outcomes.

Every data is influential and it is necessary to have the server and the
databases secured, where DeviantArt website exposed its weakness
and compromised its database. (2010, 13 million usernames with
their date of birth and email addresses were leaked) 17
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BUSINESS INTELLIGENCE (contd.)
Identifying the pattern of information can fill in the data that lacks;
probability is the main foundation of forecasting.

Today DeviantArt suffers due to lack in Predictive analytics that

comprehend various techniques like decision tree, regression and
neural networks.

These techniques support in understanding the consumer behavior,

their requirements and navigation throughout the website which
can trigger other decisions to modify and update security,
production, social software system and marketing.

Thus we can conclude that there is some inadequacy in data analysis

of this company. 20
 Improve market shares

Contest / competitions

Customer service

Marketing Expand new markets: attracts local

artists / cultures

Advertising

Social media

Collaborate with popular social media:

Instagram/Youtube/Vimeo

Seminar / Webinar / workshops

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Conclusion
We can conclude that after the 16 years of operating and existence
the website has not improved over all.

This includes issues mainly with User Interface, services provided to

the users and social interaction amongst the users.

Information Security should be modified so that no unauthorized

access of user and website data is allowed.

Leverage the power of BI for data-driven decisions to have the

competitive advantage in the e-commerce business amongst
various innovative websites like fancy.com or kickstarter.com.

Improve marketing techniques to gain consumer attention and

competitive advantage in the e-commerce business.
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QUERIES?

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References:
[1] http://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/

[2] http://www.alexa.com/siteinfo/deviantart.com

[3] http://perfaudit.com/case-study/deviantart.com/

[4] https://en.wikipedia.org/wiki/DeviantArt

[5] http://img09.deviantart.net/698a/i/2011/196/c/8/harry_potter_eyes_by_katiealves-d3tyftx.jpg

[6]http://firstmonday.org/ojs/index.php/fm/article/view/6795/5526

[7] http://www.sas.com/en_us/insights/analytics/predictive-analytics.html#

[8] http://orig06.deviantart.net/ecea/f/2007/355/7/0/7093372db5eac9ba.jpg

[9] http://orig05.deviantart.net/7e1d/f/2008/070/1/f/background_by_xishan1.jpg

[10] http://orig06.deviantart.net/289e/f/2007/036/4/9/neutral_texture_by_keymoon.jpg

[11] http://img12.deviantart.net/552d/i/2006/161/2/b/texture_03_by_keymoon.jpg

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