Professional Documents
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NTCC
Major Project
Course Code: MSMJ100
Semester VI
Program - BBA, BBA (M&S), BBA
(F&A), BBA (FBM), BBA+MBA
(Dual Degree)
Batch: 2014-17/18
Session: Dec 2016 April 2017
Introduction
Course Credits 6
Duration 7 weeks (16th Jan 2017 27th Feb 2017)
Requirement
Choose topic from area of interest.
Emphasis should be on empirical study of primary data
Data Analysis should be done on MS Excel or SPSS
Student Learning
Outcomes
Learning outcomes
Identification of emergent trends of chosen sector/ industry
Detailed analysis of concurrent trends on markets/ consumer/ industry
How to conduct independent research using advanced research
techniques and
Comprehensive report writing and hypotheses formulation
Expected Roles
Supervisor
Help students identify emergent trends of chosen sector
Broaden research horizon, but limit scope of study in terms of
duration, methods & tools employed
Discussion & finalization of topic before registration date
Get regular feedback from students
Expected Roles
Student
Identify relevant issues and problems in area of specialization/
interest
Self study & motivation
Regular reports to supervisors
Research hypotheses
Methodology
Data analysis
Report writing
Topic Selection
Faculty Allocation
Topic selection
Registration of the Students
Continuous Evaluation
Timelines
1.
2.
Hypotheses Development
Data Collection Method
Data Analysis Method
HOW TO CONDUCT
RESEARCH?
Literature
Review
Research
Methodology
Data Analysis
Guidelines for
Reporting
IMPORTANT!!