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WELCOME

To the
Presentation

My Self
MD.SHAHEDUZZAMAN
S.N:20121205044
Dept. of Management
BSMRSTU

Case Study of
Apple

Apples profile
Apple Inc. (hereafter Apple) was established in
1977 .
Apple designs, manufactures and markets mobile
communications, media devices, personal
computers and portable digital music players, and
sells a variety of related software.
Apples net sales were estimated at $108.2 million.
Apple worldwide employs 60,400 full-time people
and 2,900 temporary employees and contractors.

Case Study
The CSR policy of Apple has often been
criticized in the media. A well-known conflict is
the suicides at Foxconn. Foxconn is the
manufacturer of iPhones and iPads. In 2006 the
Chinese local press reported on the excessively
long working hours and the discrimination. The
first worker, committed suicide after he had
been interrogated on the loss of an iPhone4.
During an undercover investigation it was
discovered that the reason for the multiple
suicides was related to internal management.

Continued
The weekly working hours of workers is
up to 70 hours. In May 2010 two
workers were killed and sixteen
employees were injured during an
explosion at Foxconn. And some
workers had been poisoned by a toxic
chemical used to clean the touch
screens of iPhones. Apples SR Report
2011 revealed 91 underage workers at
the suppliers.

Questions.
What are the main CSR conflict of
Apple?
How could they solve their
problems?

The main CSR conflict of


Apple
Excessively long working hours.
Military-style management
approach.
Discrimination.
Lack of workers health & safety.
Child labor .

Solution..
Regular audit should be conducted.
Working hour should be reduced.
Management system should be
improved.
Work place safety should be ensured.
The HR managers should be trained.
And stop hiring underage workers.

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