Professional Documents
Culture Documents
Introduction
1. Apa itu CU KKS?
2. Why have a CSR strategy in place?
3. How to implement a CSR strategy?
4. Who is currently practicing CSR?
5. Where to go for more information?
Definisi
CU:
The balanced integration of social, environmental and economic factors in
business decision making, including governance, strategy, and operations
while taking stakeholder interests into account.
Sustainable Finance
For financial institutions, CSR incorporates
social and environmental considerations into
financial products and services (banking,
insurance and asset management), and is
often referred to as sustainable finance.
Stages of CSR
Stage 1: Pre-CSR
No consideration of environmental or social impacts or role
Stage 2: Basic
Takes an ad hoc approach to CSR; primarily focuses on philanthropy
plus some basic environmental steps such as recycling.
Stage 3: Proactive
Invests in a few CSR initiatives where it can reduce costs, foster
employee engagement and build brand.
Stage 5: Mission-Driven
The business purpose is to improve social and environmental
conditions.
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CSR Leadership
1. House in Order
2. Products and Services
3. Investments and Procurement
4. Stakeholder Engagement
5. Advocacy
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CC Position Statement
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Accountability
Transparency
Ethical behaviour
Respect for stakeholder interests
Respect for the rule of law
Respect for international norms of behaviour
Respect for human rights
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Summary
No single term or standard definition for CSR
Credit Union Social Responsibility is about
managing your social and environmental
performance to reduce your negative and
enhance your positive impacts
Aligned with CUCC and international cooperative principles
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Summary Continue
A natural fit for Canadian credit unions
It is important to understand the scope of
CSR to make an informed business decision
regarding focus and strategic priorities
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CSR Trends
Companies are:
Adopting CSR commitments and policies
Taking a catalytic role within their spheres of influence
Implementing 3 5 year CSR strategies
Disclosing their CSR performance in CSR reports
Creating board CSR committees
Assigning accountability to a senior staff person reporting to a CEO
Supporting internal CSR or green teams and training staff on CSR
Incorporating CSR into their performance management systems
Offering CSR oriented products and services
Perceiving CSR as a risk management and business strategy issue
Key priorities are often climate change and poverty/social inclusion
Redesigning community programs to be more strategic
Consulting stakeholders in developing CSR strategies
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International FI Network
Nearly 200 financial institutions (banks, insurers and fund managers) from
around the world are signatories to the United Nations Statement by
Financial Institutions on the Environment & Sustainable Development.
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Green Products
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Competitor Scan
CSR management systems:
Banks are designating lead staff and departments to be responsible for
CSR strategy and implementation
They are implementing comprehensive CSR strategies
They are reporting on their CSR performance
They are becoming more strategic in their community investments and
developing environmental action plans to reduce their environmental
footprints
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Summary
CSR is becoming mainstream amongst most
sectors, including financial institutions.
CSR oriented companies are implementing
CSR strategies and integrating CSR into
operations.
Canadian banks are implementing well
thought CSR strategies.
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Summary Continue
A CSR strategy can generate business
benefits, though this is not the only rationale
for adopting CSR: some do it because it is a
core credit union value.
Reasons for managing CSR performance
include:
o Core credit union value
o Maintain competitive advantage
o Generate business benefits
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Summary
To develop a CSR strategy the credit union
must answer four questions:
1)
2)
3)
4)
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Board sets CEOs CSR goals and ensures board is educated on CSR.
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Continue
Implementing a 5-year CSR strategy adopted in 2007, which set goals and
targets for community economic development, financial literacy,
environmental sustainability, accountability and philanthropy.
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Six principles guide the credit union to build strong, resilient and sustainable
communities.
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Credit Union Vision: Redefining Wealth in a way that both grows our business and
supports our members and communities in a reciprocal fashion. This new
definition of wealth goes beyond profit alone to one that includes social justice,
environmental sustainability, and community well-being. Its a definition that goes
beyond the trade-offs assumed in a triple-bottom-line approach to one that creates
true blended value.
Three year strategic business goals include one focused on: Build Our Social
Finance Offer provide access to credit, investment and financial advice for
members and agencies engaged in businesses that create social or environmental
benefit as well as economic benefit.
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