JAN AUSHADHI CAMPAIGN

(quality medicine at affordable price for all)

presented by,
sanjay nakum
roll no.27
MBA ( pharm )
1stsem
NIPER,Mohali

Why Jan aushadhi campaign

required?
Poverty

is about 27.6%
monthly income of this family is
about Ra1500
The out of pocket spending on
health care is about 78.2% in
India
High health care cost
High price of medicine

Why Jan aushadhi campaign

required?
Government

spend around 4.5% of

GDP on health care
From this budget government spend
43% on medicine only
So for provide quality generic
medicine to poor people and
decrease health care cost burden on
government
Government take various regulatory
step

Step taken to control price of medicine

National

pharmaceutical pricing authority

NPPA fixes the price of scheduled
medicines' according to a standardized
formula
74 medicines are listed in the Drug Price
Control Order (DPCO) and are called
scheduled medicines.
For all rest of the medicines nonscheduled medicines, there is no
government control for the price;
manufacturer set the price and registers

Step taken to control price of

medicine
Uniform VAT of 4% on medicine
trough India
By reducing excise duty on
medicine
About 4%
But all above steps are not
sufficient to provide quality
medicine to poor people and all
population at affordable price

To provide quality medicine at

affordable price government launch
Jan aushadhi campaign
It

was launch by shri ram vilas

paswan on 23rd april,2008
The key initiative under
campaign to open Jan aushadhi
store were unbranded generic
medicine would sold at 70 to 80%
lower price than branded
expensive drug

An initiative of
Department of pharmaceuticals
Ministry of chemical and fertilizer
Government of India

Coordinated by
Bureau of pharma PSUs of India
(BPPI)

Key objective of campaign

Generic medicine are made more
accessible and available in market
To reduce the unit cost of treatment
per person
To provide access to any prescription
drug or OTC drug to anybody
Create awareness thought education
& publicity about same quality
medicine at low price

Introduction
Under

this campaign DOP launch

1st Jas store in Amritsar on 25th
nov,2008
Now there were 122 store in
north part
like
state of India in state
no. of store
below,
Rajasthan
53
Punjab

21

Odisha

14

Andhra Pradesh

West Bengal

Cont..

state

No. of store

Delhi

Haryana

Himachal Pradesh

Chandigarh

Government

plan to open 626 store

in each district of country up to end
of 2011
JAS is work under BPPI and also
regulated by it.

Jan aushadi campaign

JAS

campaign work under self

sustaining business model
without depending on
government subsidy or
assistance
Here quality generic medicine
provide at very low price less
than 10% to branded medicine
CPSU supply generic medicines
to JAS

Jan aushadhi campaign

Here

216 drug of 16 different

therapeutic category provide at
nominal price to all
Government also wont to include
antiHIV and cancer medicine for
sell at jas store
JAS store are run by state gov,
NGO,charitable,cooperative,gov.b
ody on no profit but minimal
profit

Various stakeholder in JAS

campaign
Bureau of pharma PSUs of
India(BPPI)
Department of pharmaceuticals
NPPA
Sate government
Pharma industry
Analytical institute
NGOs and charitable

Role of BPPI
It

is established on the 1st dec,2008

for cooperation and collaboration of
work of CPSU and JAS
It is separate entity with head office at
IDPL
Coordinate supply of medicine at JAS
Monitor working of JAS
Preparation of hospital formulary
Provide medicine at decided rate by
core committee

Role of BPPI
Create

awareness about JAS

Regulate Distribution of medicine
Fixing price of medicine sold by
JAS
Invite application from various
organization to open JAS
Buy quality generic from private
and SMEs

Participating PSUs in JAS

campaign
PSUs are central pharma public sector
undertaking, which supply quality
generics at low price
This are,
1. Indian drug and pharmaceutical limited
2. Hindustan antibiotics limited
3. Bengal chemical & pharmaceutical ltd
4. Karnataka antibiotic & pharmaceutical
ltd
5. Rajasthan drug & pharmaceutical ltd

Why price at JAS is low?

Jas

store sell generic medicine

There is no development cost for
generic
There is more competition in
market for mfg of generic
Generic drugs supply by CPSUs
There is no marketing cost
involve in this campaign
Proper distribution channel for it.

Supply chain in private

sector
Medicines

are categorized as:

Branded generics
Generic
If the manufacturer does the marketing
(branded), the medicines move from the
manufacturer
distributor (2-4%)
wholesalers(8 or 10%)
retail shops (16
or20%).
If the manufacturer does not do the
marketing (generic ),medicines pass through
a super- stockiest (super wholesaler)
distributes medicines directly to retailers.

Supply chain in JAS

campaign
CPA (central procurement agency)

Distributer(state wise)

stockiest

Jan aushadhi retail store

Margins for distribution

channel
Production cost +
CPA

2%

distributer

3%

Stockiest
(retailer)

5%

Comparative Price of some drug

Name of salt

dosage pack

Jan
aushadhi
Rs

Market
Rs

Tab, ciprofloxacin

250mg

10

11.10

55

Tab, ciprofloxacin

500mg

10

21.50

97

Tab, dislofenac

100mg

10

3.50

36.70

Tab cetrizine

10mg

10

2.75

20

Cough syrup

5ml

50ml

13.30

33

Role of state government

To

provide space in public

hospital
To ensure that gov. doctor
prescribe generic medicine
available at jas store
To provide financial sport on
setting up and running of store
To encourage NGOs, charitable
To educate the general public

Role of public bodies

In

setting up Jan aushadhi store

out side government hospital
To create awareness in public

Role

of pharma industry
(private sector)

To

make avialable unbranded

generics product at cost plus
nominal profit to BPPI

Quality control of
medicine
National

level body such as AIIMS

and NIPER would undertake such
study and publish their finding
on regular basis
Quality of medicine sold by Jan
aushdhi store are regularly tested
by government lab
And also by analytical lab

The future
The

Jan aushdhi campaign would be

self sustaining business model not
depend on government subside and
assistance
It would be run in a campaign mission
mode on the principle of not for profit
but minimal profits
It would redefine the principle of drug
prescription by doctors, production by
manufacturers, retail trade by
pharmacy store

Novel idea but it

failed!!!!!!!!!!
Shortage

of supply
Lake of promotion and awareness
Myth of low price
Poor management
Vigorous and unethical marketing
Doctor
Lake of regulation

Latest improvements.
Mobile

telephony
Direct doctor to prescribe generic
Publicity
Computerization of supply
Strict price control
Financial support

Conclusion
Novel

idea to ensuring
availability of quality medicine at
affordable price to all trough Jan
aushadhi campaign to all class of
society and reduce health care
cost
But it was fail due to lake of
planning and regulation
Shortage of supply

Any
Any
Question????
question

than
k you