Managing Organizations

Informed decision making as a prerequisite for success

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n
o
i
t
a
z
i
n
Orga
Context

Vision
Mission

Strategic
Direction
Decision
Making

Values, Purpose, Structure, Politics, Environment, etc.

Givens

Policies, Goals, and Objectives

What should be done ?

Analytics, Decision Making

When and how ??

Implementation

Action

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Project Management

The Balanced Scorecard provides a framework to translate

strategy into operational terms (source: Renaissance Worldwide)

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Managerial Decision Making

Information Technology Solutions for Improving
Effectiveness

Comple
x ity

n ty
i
a
t
r
e
c
n
U
pen?

What d
oes it ad
d

n hap
What ca

INTELLIGENCE

DATA

DESIGN
Variables (Measures and
Estimates)
Probabilities and
Estimates

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Decision Analysis and

Influence Diagrams for
Visualizing Models and
Choices

up to?

MODELS

Structuring Relationships
Problem Representation
Generation of Alternatives

CHOICE
Spreadsheet Models
for managing complex
relationships and detail

Components of a DSS
Creating Information Under Conditions of Uncertainty and Complexity

Information Technology for Enterprise Strategic Systems

Enterprise
Data

DATA
BASE

MODEL
BASE

DBMS

MBMS

DATA
WAREHOUSING

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Application
Models

ON LINE ANALYTICAL
PROCESSING

Business Reporting

Customer-Centric Business

White Paper: Customer-centric intelligent eBusiness from I2

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Demand Planning
Demand Planning

Intensecompetition,changingcustomerexpectationsandhighlyvolatile
marketdevelopmentsaremakingdemandplanningincreasinglydifficult
yetincrea-singlyimportant.

Now imagine having real-time demand data...

..collatedfromhistoricalsalesdevelopment,fromyourcustomersandyour
supplychainpartners,includingPOSdata.TheSAPAPODemand
Planningmoduleadjustsfiguresdynamicallyandalertsyouautomatic-ally
tosuddenshiftsindemandpatterns.Multidimen-sionaldatamodelsand
analysisfunctionsallowyoutoviewandscrutinizetheinformationavailable
inmanydifferentways.Andyoucancombinethismodulewiththepowerful
analysisfeaturesoftheSAPBW.Youcanevensimulatetheimpactofnew
marketingstrategiesondemand.

More Information
FunctionsinDetailDemandPlanning(PDF,1.3KB)

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Enterprise Wide Decisions

Goals/Strategy
Pricing
Promotion

Marketing

Demand

Consumers

Production

Quantity

Suppliers

Finance

Revenues

Investors

Loyalty

Capacity
Labor
Materials
Cashflow
Debt/Equity
Investments

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Business Applications in the Extended Enterprise

Suppliers

Customers

Strategic
Apps.
Tactical
Apps.

Consumers

Materials/Components
SCM Applications

ERP Applications

Business Intelligence

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CRM Applications

Business Analysis
DecisionSupport

BusinessModeling

DataAnalysisand
DataMining

Data
Warehouse
And
Data Marts

Business
Intelligence

ActionableInformation

Report
Warehouse
And
Document
Mart

PROJECTMANAGMENT
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Knowledge
Management

What Is Business Intelligence?

Originally a term coined by the Gartner
Group in 1993, Business Intelligence (BI) is a
broad range of software and solutions aimed at
collection, consolidation, analysis and
providing access to information that allows
users across the business to make better
decisions.
The technology includes software for
database query and analysis, multidimensional
databases or OLAP tools, data warehousing and
data mining, and web enabled reporting
capabilities.
Applied across disciplines but especially in
Customer Relationship Management (CRM),
Supply Chain Management (SCM) Enterprise
Resource Planning
Provide better, faster and more accessible
reports

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Stages in Business Intelligence

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