Professional Documents
Culture Documents
Introduction to Research
Research
Methods
Research
Methods
Research
Methods
Absenteeism
Communication
Motivation
Consumer decision making
Customer satisfaction
Budget allocations
Accounting procedures
Research
Methods
www.wiley.com/college/sekaran
The ManagerResearcher
Relationship
Internal Researchers
Advantages:
Better acceptance from staff
Knowledge about organization
Would be an integral part of implementation
and evaluation of the research
recommendations.
Disadvantages
Less fresh ideas
Power politics could prevail
Possibly not valued as expert by staff
Research
Methods
External Researchers
Advantages
Divergent and convergent thinking
Experience from several situations in different
organizations
Better technical training, usually
Disadvantages
Takes time to know and understand the
organization
Rapport and cooperation from staff not easy
Not available for evaluation and implementation
Costs
Research
Methods
Chapter 2
Scientific Investigation
Research
Methods
Hallmarks of scientific
research:
Hallmarks or main distinguishing
characteristics of scientific research:
Purposiveness
Rigor
Testability
Replicability
Precision and Confidence
Objectivity
Generalizability
Parsimony
Research
Methods
Hypothetico-Deductive
Research
The Seven-Step Process in the
Hypothetico-Deductive Method
Identify a broad problem area
Define the problem statement
Develop hypotheses
Determine measures
Data collection
Data analysis
Interpretation of data
Research
Methods
Chapter 3
Introduction to Research
The Research Process - The Broad
Problem Area and Defining the
Problem Statement
Research
Methods
Research
Methods
16
Preliminary Information
Gathering
Nature of information to be
gathered:
Background information of the
organization.
Prevailing knowledge on the topic.
Research
Methods
17
Research
Methods
Data sources
Textbooks
Academic and professional journals
Theses
Conference proceedings
Unpublished manuscripts
Reports of government departments and
corporations
Newspapers
The Internet
Research
Methods
Research
Methods
Titles
Abstract
Table of contents/first chapter book
Number of citations
Research
Methods
Research
Methods
Example:
Example
The purpose of this study is twofold:
1. to identify the factors that influence
the passengers waiting experience
and
2. to investigate the possible impact of
waiting on customer satisfaction and
service evaluations.
Research
Methods
Research questions:
Research questions:
Example:
What are the factors that affect the perceived waiting experience of
airline passengers
To what extent do these factors affect the perception of waiting times?
What are the affective consequences of waiting
How does affect mediate the relationship between waiting and service
evaluations?
How do situational variables (such as filled time) influence customer
reactions to the waiting experience?
Research
Methods
Feasible
you are able to answer the research
questions within the restrictions of the
research project.
Interesting
to you!
Research
Methods
Research
Methods
Research Proposal
contains (2)
The research design offering details on:
a. Type of study
b. Data collection methods
c. The sampling design.
d. Data analysis.
Time frame of the study
Budget
Selected bibliography.
Research
Methods
Chapter 4
Theoretical
Framework &
Hypothesis
Development
Research
Methods
32
Theoretical framework
Foundation deductive research project!
Deductive research: moving from the general (a
theory) to the specific (observations).
Research
Methods
Theoretical Framework
A theoretical framework represents
your beliefs on how certain
phenomena (or variables or
concepts) are related to each other
(a model) and an explanation on why
you believe that these variables are
associated to each other (a theory).
Research
Methods
Theoretical framework
Basic steps:
Identify and label the variables
correctly
State the relationships among the
variables: formulate hypotheses
Explain how or why you expect
these relationships
Research
Methods
Variable
Research
Methods
Dependent variable
Independent variable
Moderating variable
Mediating variable
2012 John Wiley & Sons Ltd.
www.wiley.com/college/sekaran
(In)dependent variables
Dependent variable (DV)
Is of primary interest to the researcher.
The goal of the research project is to
understand, predict or explain the
variability of this variable.
Research
Methods
Example
Research
Methods
Moderators
Moderating variable
Moderator is qualitative (e.g., gender,
race, class) or quantitative (e.g., level of
reward) variable that affects the direction
and/or strength of relation between
independent and dependent variable.
Research
Methods
Mediating variable
Mediating variable
surfaces between the time the
independent variables start operating
to influence the dependent variable and
the time their impact is felt on it.
Research
Methods
Hypothesis
Good hypothesis:
Can be:
Directional
Non-directional
Research
Methods
Exercise
Give the hypotheses for the following framework:
Customer
switching
Service
quality
Switching
cost
Research
Methods
Exercise
Give the hypotheses for the following framework:
Service
quality
Research
Methods
Customer
satisfaction
Customer
switching
Argumentation
Research
Methods
Chapter 5
Elements of Research
Design
Research
Methods
45
Research Design
Research
Methods
Research
Methods
Example:
A service provider wants to know why
his customers are switching to other
service providers?
Research
Methods
Example:
A bank manager wants to have a profile of the
individuals who have loan payments outstanding for 6
months and more. It would include details of their
average age, earnings, nature of occupation, fulltime/part-time employment status, and the like. This
might help him to elicit further information or decide
right away on the types of individuals who should be
made ineligible for loans in the future.
Research
Methods
Example:
A marketing manager wants to know if
the sales of the company will increase if
he increases the advertising budget.
Research
Methods
Extent of Researcher
Interference
Minimal interference
Moderate interference
Excessive interference
Research
Methods
Study Setting
Contrived: artificial setting
Non-contrived: the natural
environment where work proceeds
normally
Research
Methods
Research Strategies
Experiments
Survey Research
Observation
Case studies
Grounded theory
Action research
Mixed Methods
Research
Methods
Population to be studied
Unit of analysis:
Individuals
Dyads
Groups
Organizations
Cultures
Research
Methods
Time Horizon
Cross-sectional studies
Snapshot of constructs at a single point in time
Use of representative sample
Longitudinal studies
Constructs measured at multiple points in time
Use of same sample = a true panel
Research
Methods
Chapter 6
Measurement of
Variables: Operational
Definition
Research
Methods
56
Measurement
Measurement: the assignment of
numbers or other symbols to
characteristics (or attributes) of
objects according to a pre-specified
set of rules.
Research
Methods
Types of Variables
Two types of variables:
One lends itself to objective and precise
measurement;
The other is more nebulous and does
not lend itself to accurate measurement
because of its abstract and subjective
nature.
Research
Methods
Operationalizing Concepts
Operationalizing concepts: reduction
of abstract concepts to render them
measurable in a tangible way.
Operationalizing is done by looking
at the behavioral dimensions, facets,
or properties denoted by the
concept.
Research
Methods
Example
Research
Methods
Chapter 7
Measurement of
Variables: Scaling,
Reliability, Validity
Research
Methods
62
Scale
Scale: tool or mechanism by which
individuals are distinguished as to
how they differ from one another on
the variables of interest to our study.
Research
Methods
Nominal Scale
O Finance
O Personnel
O Accounting
Research
Methods
Nominal Scale
Research
Methods
Ordinal Scale
Ordinal scale: not only categorizes variables in
such a way as to denote differences among
various categories, it also rank-orders categories
in some meaningful way.
What is the highest level of education you have
completed?
O Less than High School
O High School/GED Equivalent
O College Degree
O Masters Degree
O Doctoral Degree
Research
Methods
Ordinal Scale
Research
Methods
Interval Scale
Interval scale: whereas the nominal
scale allows us only to qualitatively
distinguish groups by categorizing
them into mutually exclusive and
collectively exhaustive sets, and the
ordinal scale to rank-order the
preferences, the interval scale lets us
measure the distance between any
two points on the scale.
Research
Methods
Interval scale
I agree completely
I agree completely
3. For the efforts I put into the organization, I get much in return
I disagree completely
Research
Methods
I agree completely
Interval scale
Research
Methods
Ratio Scale
Ratio scale: overcomes the
disadvantage of the arbitrary origin
point of the interval scale, in that it
has an absolute (in contrast to an
arbitrary) zero point, which is a
meaningful measurement point.
What is your age?
Research
Methods
Ratio Scale
Research
Methods
Research
Methods
Goodness of Measures
Research
Methods
Validity
Research
Methods
Reliability
Reliability of measure indicates
extent to which it is without bias and
hence ensures consistent
measurement across time (stability)
and across the various items in the
instrument (internal consistency).
Research
Methods
Stability
Stability: ability of a measure to
remain the same over time, despite
uncontrollable testing conditions or
the state of the respondents
themselves.
TestRetest Reliability: The reliability
coefficient obtained with a repetition of
the same measure on a second
occasion.
Parallel-Form Reliability: Responses on
two comparable sets of measures
Research
2012 John Wiley & Sons Ltd.
tapping
the
same construct are highly
www.wiley.com/college/sekaran
Methods
Internal Consistency
Internal Consistency of Measures is
indicative of the homogeneity of the items
in the measure that tap the construct.
Interitem Consistency Reliability: This is a test
of the consistency of respondents answers to
all the items in a measure. The most popular
test of interitem consistency reliability is the
Cronbachs coefficient alpha.
Split-Half Reliability: Split-half reliability
reflects the correlations between two halves of
an instrument.
Research
Methods
Chapter 8
Data Collection
Methods: Introduction
and Interviews
Research
Methods
79
Sources of Data
Primary data: information obtained firsthand by
the researcher on the variables of interest for the
specific purpose of the study.
Examples: individuals, focus groups, panels
Secondary data: information gathered from
sources already existing.
Examples: company records or archives,
government publications, industry analyses
offered by the media, web sites, the Internet, and
so on.
Research
Methods
Interviews
Unstructured interviews:
the interviewer does not enter the interview
setting with a planned sequence of questions to
be asked of the respondent.
Structured interviews:
Conducted when it is known at the outset what
information is needed.
The interviewer has a list of predetermined
questions to be asked of the respondents either
personally, through the telephone, or via the
computer.
Research
Methods
Personal interview
Advantages
Disadvantages
Research
Methods
Telephone interview
Advantages
Discomfort of face to face is avoided
Faster / Number of calls per day could be high
Lower cost
Disadvantages
Interview length must be limited
Low response rate
No facial expressions
Research
Methods
Self-administered
Advantages
Disadvantages
Research
Methods
Projective Methods
Word association techniques:
Asking the respondent to quickly associate a word
with the first thing that comes to mind.
Often used to get at true attitudes and feelings.
Inkblot tests:
Form of motivational research, uses colored inkblots
that are interpreted by respondents.
Research
Methods
Data Collection
Methods: Observation
Research
Methods
86
Observation
Observation involves going into the
field, - the factory, the supermarket,
the waiting room, the office, or the
trading room - watching what
workers, consumers, or day traders
do, and describing, analyzing, and
interpreting what one has seen.
Research
Methods
Examples
Shadowing a Wall Street broker engaged
in his daily routine.
Observing in-store shopping behavior of
consumers via a camera.
Sitting in the corner of an office to observe
how a merchant bank trader operates.
Working in a plant to study factory life.
Studying the approach skills of sales
people disguised as a shopper.
Research
Methods
Research
Methods
Participant Observation
The participatory aspect:
Complete participation
Moderate participation
Active participation
Research
Methods
Participant Observation
The observation aspect
Obtaining permission
Finding a sponsor
Establishing rapport
Research
Methods
What to observe?
Descriptive observation stage:
Space
Objects
Actors
Feelings
Events
Spradly, 1980
Research
Methods
What to observe?
Focused and selective observation stage:
Look for a story line
Sort out regular from irregular activities
Look for variation in the storyline
Look for negative cases or exceptions
Develop a plan for systematic observation if
needed
DeWalt and DeWalt, 2002
Research
Methods
Structured observation
Looks selectively at predetermined
phenomena
Different levels of structure
Research
Methods
Coding schemes
Focus
Objective
Ease of use
Mutually exclusive and collectively
exhaustive
Research
Methods
Research
Methods
Data Collection
Methods:
Questionnaires
Research
Methods
97
Questionnaire Design
Definition
A questionnaire is a pre-formulated, written set of
questions to which the respondent records his
answers
Research
Methods
Steps
1. Determine the content of the
questionnaire
2. Determine the form of response
3. Determine the wording of the questions
4. Determine the question sequence
5. Write cover letter
2012 John Wiley & Sons Ltd.
www.wiley.com/college/sekaran
1. Questionnaire content
Framework
Need information for all constructs in
framework
Measurement: Operationalizing
Objective construct:
1 element/items
=> 1 question
Subjective construct:
multiple elements/items
=> multiple questions
Research
Methods
2. Response format
Closed vs. Open-ended questions
Closed questions
Helps respondents to make quick
decisions
Helps researchers to code
Open-ended question
First: unbiased point of view
Final: additional insights
Complementary to closed question: for
interpretation purpose
Cfr.
Measurement:
Response
scales
Research
Methods
3. Question wording
Avoid double-barreled questions
Avoid ambiguous questions and words
Use of ordinary words
Avoid leading or biasing questions
Social desirability
Avoid recall depended questions
Research
Methods
Question wording
Use positive and negative statements
Dresdner delivers high quality banking service
Dresdner has poor customer operational support
Avoid double negatives
Research
Methods
4. Question sequence
5. Cover letter
The cover letter is the introductory
page of the questionnaire
It includes:
Identification of the researcher
Motivation for respondents to fill it in
Confidentiality
Thanking of the respondent
Research
Methods
Chapter 9
Sampling
Research
Methods
105
Sampling
Sampling: the process of selecting a sufficient
number of elements from the population, so
that results from analyzing the sample are
generalizable to the population.
Research
Methods
Relevant Terms - 1
Population refers to the entire group of
people, events, or things of interest that
the researcher wishes to investigate.
An element is a single member of the
population.
A sample is a subset of the population. It
comprises some members selected from it.
Research
Methods
Relevant Terms - 2
Sampling unit: the element or set of
elements that is available for
selection in some stage of the
sampling process.
A subject is a single member of the
sample, just as an element is a single
member of the population.
Research
Methods
Relevant Terms - 3
The characteristics of the population such
as (the population mean), (the
population standard deviation), and 2
(the population variance) are referred to
as its parameters. The central tendencies,
the dispersions, and other statistics in the
sample of interest to the research are
treated as approximations of the central
tendencies, dispersions, and other
parameters of the population.
Research
Methods
Research
Methods
Advantages of Sampling
Less costs
Less errors due to less fatigue
Less time
Destruction of elements avoided
Research
Methods
Research
Methods
Sampling Techniques
Probability versus nonprobability
sampling
Probability sampling: elements in
the population have a known and
non-zero chance of being chosen
Research
Methods
Sampling Techniques
Probability Sampling
Simple Random Sampling
Systematic Sampling
Stratified Random Sampling
Cluster Sampling
Nonprobability Sampling
Convenience Sampling
Judgment Sampling
Quota Sampling
Research
Methods
Procedure
Characteristics
Research
Methods
Highly generalizable
Easily understood
Reliable population frame necessary
Systematic sampling
Procedure
Characteristics
Research
Methods
Cluster sampling
Procedure
Characteristics
Research
Methods
Intercluster homogeneity
Intracluster heterogeneity
Easy and cost efficient
Low correspondence with reality
Stratified sampling
Procedure
Proportionate
Disproportionate
Characteristics
Research
Methods
Interstrata heterogeneity
Intrastratum homogeneity
Includes all relevant subpopulations
Research
Methods
Example
Research
Methods
Overview
Research
Methods
Research
Methods
Research
Methods
Categories:
30 per subcategory
Multivariate:
10 x number of vars
Experiments:
condition
15 to 20 per
Research
Methods
Research
Methods
Chapter 10
Quantitative Data
Analysis
Research
Methods
126
Editing Data
An example of an illogical response is an outlier
response. An outlier is an observation that is
substantially different from the other
observations.
Inconsistent responses are responses that are not
in harmony with other information.
Illegal codes are values that are not specified in
the coding instructions.
Research
Methods
Transforming Data
Research
Methods
Research
Methods
Frequencies
Research
Methods
Research
Methods
Reliability Analysis
Research
Methods
Chapter 11
Quantitative Data
Analysis: Hypothesis
Testing
Research
Methods
134
Research
Methods
Research
Methods
Research
Methods
Research
Methods
Research
Methods
Regression Analysis
Simple regression analysis is used in
a situation where one metric
independent variable is hypothesized
to affect one metric dependent
variable.
Research
Methods
18
00
6
0
4
0
20304050P
6_
0A
708090
H
Y
S
TR
LKH
D
_A
TE
Scatter plot
Research
Methods
Y
0
`0
Research
Methods
Minimize
2
i
i 1
Yi
Yi
ei
Xi
Research
Methods
SPSS
Analyze Regression Linear
Model Summary
Model
1
R
.841
R Square
.707
Adjusted
R Square
.704
Std. Error of
the Estimate
5.919
ANOVA
Model
1
Research
Methods
Regression
Residual
Total
Sum of
Squares
8195.319
3398.640
11593.960
df
1
97
98
M ean Square
8195.319
35.038
F
233.901
Sig.
.000
SPSS
contd
Coefficients
Model
1
Research
Methods
(Constant)
PHYS_ATTR
Unstandardized
Coefficients
B
Std. Error
34.738
2.065
.520
.034
Standardized
Coefficients
Beta
.841
t
16.822
15.294
Sig.
.000
.000
Model validation
1. Face validity: signs and magnitudes make sense
2. Statistical validity:
Model fit: R2
Model significance: F-test
Parameter significance: t-test
Strength of effects: beta-coefficients
Discussion of multicollinearity: correlation matrix
Research
Methods
SPSS
Model Summary
Model
1
Research
Methods
R
.841
R Square
.707
Adjusted
R Square
.704
Std. Error of
the Estimate
5.919
Research
Methods
SPSS
Model Summary
Model
1
R
.841
R Square
.707
Adjusted
R Square
.704
Std. Error of
the Estimate
5.919
Research
Methods
Model Significance
H0: 0 = 1 = ... = m = 0
H1: Not H0
Research
Methods
Model Significance
H0: 0 = 1 = ... = m = 0
H1: Not H0
Test statistic
F =
(SSReg/k)
~ Fk, n-1-k
(SSe/(n 1 k)
SSReg = explained variation by regression
SSe = unexplained variation by regression
Research
Methods
SPSS
ANOVA
Model
1
Research
Methods
Regression
Residual
Total
Sum of
Squares
8195.319
3398.640
11593.960
df
1
97
98
M ean Square
8195.319
35.038
F
233.901
Sig.
.000
Parameter significance
H 0: j = 0
H 1: j 0
Research
Methods
(i.e., j
SPSS
contd
Coefficients
Model
1
Research
Methods
(Constant)
PHYS_ATTR
Unstandardized
Coefficients
B
Std. Error
34.738
2.065
.520
.034
Standardized
Coefficients
Beta
.841
t
16.822
15.294
Sig.
.000
.000
Conceptual Model
Physical
Attractivenes
s
Research
Methods
Likelihood
to Date
Multiple Regression
Analysis
We use more than one (metric or
non-metric) independent variable to
explain variance in a (metric)
dependent variable.
Research
Methods
Conceptual Model
Perceived
Intelligence
Physical
Attractivenes
s
Research
Methods
+
+
Likelihood
to Date
Model Summary
Model
1
R
.844
R Square
.712
Adjusted
R Square
.706
Std. Error of
the Estimate
5.895
ANOVA
Model
1
Regression
Residual
Total
Sum of
Squares
8257.731
3336.228
11593.960
df
2
96
98
Mean Square
4128.866
34.752
F
118.808
Sig.
.000
Coefficients
Model
1
Research
Methods
(Constant)
PERC_INTGCE
PHYS_ATTR
Unstandardized
Coefficients
B
Std. Error
31.575
3.130
.050
.037
.523
.034
Standardized
Coefficients
Beta
.074
.846
t
10.088
1.340
15.413
Sig.
.000
.183
.000
Conceptual Model
Perceived
Intelligence
Physical
Attractivenes
s
Research
Methods
+
+
Gende
r
Likelihood
to Date
Moderators
Moderator is qualitative (e.g., gender, race, class) or
quantitative (e.g., level of reward) that affects the
direction and/or strength of the relation between
dependent and independent variable
Analytical representation
Y = 0 + 1X1 + 2X2 + 3X1X2
with
Y = DV
X1 = IV
X2 = Moderator
Research
Methods
Model Summary
Model
1
R
.910
R Square
.828
Adjusted
R Square
.821
Std. Error of
the Estimate
4.601
ANOVA
Model
1
Research
Methods
Regression
Residual
Total
Sum of
Squares
9603.938
1990.022
11593.960
df
4
94
98
Mean Square
2400.984
21.170
F
113.412
Sig.
.000
Coefficients
Model
1
(Constant)
PERC_INTGCE
PHYS_ATTR
GENDER
PI_GENDER
Unstandardized
Coefficients
B
Std. Error
32.603
3.163
.000
.043
.496
.027
-.420
3.624
.127
.058
Standardized
Coefficients
Beta
.000
.802
-.019
.369
t
10.306
.004
18.540
-.116
2.177
Sig.
.000
.997
.000
.908
.032
Research
Methods
Conceptual Model
Perceived
Intelligence
Gende
r
Physical
Attractivenes
s
Likelihood
to Date
+
Communality
of Interests
Research
Methods
Perceived Fit
Mediating/intervening variable
Analytical representation
1.
Y = 0 + 1X
=> 1 is significant
2.
M = 2 + 3X
=> 3 is significant
3.
Y = 4 + 5X + 6M
=> 5 is not significant
=> 6 is significant
Research
Methods
With
Y = DV
X = IV
M = mediator
Step 1
Mode l S umm ary
Model
1
R
.963
R Square
.927
Adjus ted
R Square
.923
St d. E rror of
the E stimate
3. 020
ANOVA
Model
1
Research
Methods
Regression
Residual
Total
Sum of
Squares
10745.603
848.357
11593.960
df
5
93
98
Mean Square
2149.121
9.122
F
235.595
Sig.
.000
Step 1
contd
Coefficients
Model
1
(Cons tant)
PERC_INTGCE
PHYS_ATTR
GENDER
PI_GENDER
COMM_INTER
Unstandardized
Coefficients
B
Std. Error
17.094
2.497
.030
.029
.517
.018
-.783
2.379
.122
.038
.212
.019
Standardized
Coefficients
Beta
.044
.836
-.036
.356
.319
t
6.846
1.039
29.269
-.329
3.201
11.187
Sig.
.000
.301
.000
.743
.002
.000
Step 2
Mode l S umm ary
Model
1
R
.977
Adjus ted
R Square
.955
R Square
.955
St d. E rror of
the E stimate
2. 927
ANOVA
Model
1
Research
Methods
Regression
Residual
Total
Sum of
Squares
17720.881
831.079
18551.960
df
1
97
98
Mean Square
17720.881
8.568
F
2068.307
Sig.
.000
Step 2
contd
Coefficients
Model
1
(Cons tant)
COMM_INTER
Unstandardized
Coefficients
B
Std. Error
8.474
1.132
.820
.018
Standardized
Coefficients
Beta
.977
t
7.484
45.479
Sig.
.000
.000
Research
Methods
Step 3
Mode l S umm ary
Model
1
R
.966
R Square
.934
Adjus ted
R Square
.930
St d. E rror of
the E stimate
2. 885
ANOVA
Model
1
Research
Methods
Regression
Residual
Total
Sum of
Squares
10828.336
765.624
11593.960
df
6
92
98
Mean Square
1804.723
8.322
F
216.862
Sig.
.000
Step 3
contd
Coefficients
Model
1
(Cons tant)
PERC_INTGCE
PHYS_ATTR
GENDER
PI_GENDER
COMM_INTER
PERC_FIT
Unstandardized
Coefficients
B
Std. Error
14.969
2.478
.019
.028
.518
.017
-2.040
2.307
.142
.037
-.051
.085
.320
.102
Standardized
Coefficients
Beta
.028
.839
-.094
.412
-.077
.405
t
6.041
.688
30.733
-.884
3.825
-.596
3.153
Sig.
.000
.493
.000
.379
.000
.553
.002
Chapter 12
Qualitative Data
Analysis
Research
Methods
173
Qualitative Data
Qualitative data: data in the form of
words.
Examples: interview notes,
transcripts of focus groups, answers
to open-ended questions,
transcription of video recordings,
accounts of experiences with a
product on the internet, news
Research
articles,
and
the
like.
Methods
2012 John Wiley & Sons Ltd.
www.wiley.com/college/sekaran
Data Reduction
Coding: the analytic process through
which the qualitative data that you
have gathered are reduced,
rearranged, and integrated to form
theory.
Categorization: is the process of
organizing, arranging, and classifying
coding units.
Research
Methods
Data Display
Data display: taking your reduced
data and displaying them in an
organized, condensed manner.
Examples: charts, matrices,
diagrams, graphs, frequently
mentioned phrases, and/or drawings.
Research
Methods
Drawing Conclusions
At this point where you answer your
research questions by determining
what identified themes stand for, by
thinking about explanations for
observed patterns and relationships,
or by making contrasts and
comparisons.
Research
Methods
Reliability in Qualitative
Research
Category reliability depends on the
analysts ability to formulate categories
and present to competent judges
definitions of the categories so they will
agree on which items of a certain
population belong in a category and which
do not. (Kassarjian, 1977, p. 14).
Interjudge reliability can be defined degree
of consistency between coders processing
the same data (Kassarjian 1977).
Research
Methods
Research
Methods
Chapter 13
The Research Report
Research
Methods
181
Presentation of Results
Results of the study and recommendations
to solve the problem have to be effectively
communicated to the sponsor, so that
suggestions made are accepted and
implemented.
Contents and organization of written report
and oral presentation depend on the
purpose of the research study, and the
audience to which it is targeted.
Research
Methods
Characteristics of a Well-Written
Report
Clarity
Conciseness
Coherence
The right emphasis on important aspects
Meaningful organization of paragraphs
Smooth transition from one topic to the
next
Apt choice of words
Specificity
Research
Methods
Title
Executive summary or abstract
Table of contents
List of Tables, Figures, and Other Materials
Preface
Authorization Letter
The introductory section
The body of the report
The final part of the report
References
Appendix
Research
Methods
Oral Presentation
Deciding on the Content
Visual Aids
For instance graphs, charts, tables
The presenter
The presentation
Handling questions
Research
Methods