Professional Documents
Culture Documents
BUSINESS PROJECT
Guided by:
Mrs.Swati Bhargava
Introduction:
Packaging is one of most important parts of
Levels of
packaging
1. Primary Packaging
2.
Secondary Packaging
3. Transportation
Packaging
Primary Package
Primary Packaging
Secondary Packaging
It refers to additional layer
of protection that are kept
till the product are ready
for use.
Example:- A toothpaste
tube comes in a cardboard
box. When a consumer
using the toothpaste he
disposes of box but retain
the primary tube.
Transportation Packaging
It refers to further
packaging necessary
for storage a
transportation .
Example:- A
toothpaste
manufacture may send
the goods to retailer in
a carbolated box.
Functions
of
packaging
Product
Identification :Packaging greatly helps in identification of
product. A nivea jar can be easily identified
by its blue colour packaging. It give the
product unique identify.
Product Protection
:-
Facilitating use of
product :The size and shape of
package should be such
that it should be
convinent to open
handler & use for the
consumer.
Product
Promotion :-
Evaluation of
packaging :From the very beginning, packaging has been
involving and will keep on involving with changing
due to its influency perceptions.
The History of packaging dates back to ancient times
when natural materials such as leaves from trees ,
woven baskets or a animal skin for used to store
goods.
Packaging Method
3000 -1500 BC
Terracotta Vessel
1200 BC
Glass Jars
1035 AD
Middle Ages
1764
Early 1900s
Early 1920s
Invention of transparent
cellopan
1940s
Development of packaging of
frozen foods.
Period
Packaging Method
1952
1960s
1961
1977
WOODEN CRATES
Wooden Crates was earlier
considered the best means of
packaging fruits & vegetables to
be transported as they wereReadily & cheaply available.
were tough and durable enough
to handle & the whole
transportation process. But, with
the passage of time increased
use of good created issues.
CARDBOARD CRATES
By
PLASTIC CRATES
The fruits and vegetables
industry in extending its use
to plastic crates.
Using plastic crates is one of
the efficent methods of
transporting them through all
links of distribution chain.
Circulation is necessary in
fruits & vegetables industry .
In a vented Plastic Crates the
product can live longer , thus
ensuring fresh delievery to
market.
Carry bag
Conumdrum
The packaging industry targeting
Paper Bag
Before there were paper bags , people would
bring a container to hold the things they
bought in the market, possibly a basket. If the
customer did not have a container, the
storekeeper would twist sumo paper together
to hold the purchase. This was called
cornucophia they were the first paper bag.
Plastic bags
Plastic
shopping bag,
carries bags or plastic
grocery bag are a type of
shopping bag made from
various kinds of plastic . In
use by consumer
worldwide. Since the 1960,
these bags are sometimes
called single use bags ,
referring to carrying out
items from store to home.
Cloth Bag
Cloth
Changing milk
packaging
The innovation of packaging of milk has been
dependent upon changes in technology for old
chain supply .
Milk in bottles*Advantages:
1. Bottles can be reuse.
2. Easy to sanitize.
*Disadvantages:
3. Heavy
4. Easy to break
be recycled.
Userfriendly.
Attractive design possible , then
effective use of space & materials
, efficency and in storage and
distribution.
VENDING MACHINE
Reuse of packaging.
Reuse is to use an item again after it has been used.
This include conventional reuse where the item is
used again for the same function.
Tin boxes , glass jars , plastic bottles are example of
packaging which can be reused for storage of various
hints after the primary product contained in package
is finished.
There are two dominant consumer maintained i.e.
one like to consult and reuse and other tend to use
and throw. The dominant behavior depend on
lifestyle and income endorse with busy lifestyle &
higher income tend to leave towards the latter
Concept of Pyramid
packaging for milk.
The concept of pyramid packaging has
evolved in the ongoing effort to further
efficency in packaging technology for
the same volume. A tetrahydral
pyramid uses less cardboard than a
cuboid & therefore is more cost efficent.
Cost of packaging is an
important factor in
determining the type of
packaging used other than
the cost of manufacturing the
package , the type of
package also influences the
cost of storage and
transportation. The type of
container or package can also
increase cost due to high
spoilage more space greater
weight , breakage etc.
Conclusion
It has been observed from above
that
*scope of marketing of products
has increase due to new
innovation in their packaging.
*increase in cost of packaging
increase the price of the product.
So due care should be taken
while planning the nature & type
of packaging.
Thank you!!