Professional Documents
Culture Documents
Governmentality
Governmentality
Discipline
Sovereignty
Discipline
Sovereignty
Power as Power operating in
institutions, via the
encoded into
organization of
laws and
individuals and their
enforced by
interrelation toward
state coercion.
particular ends.
This is power
invested in the Schools, factories,
hospitals, prisons.
state and
exercised over
subjects
Governmentality
The Conduct of Conduct
How can the forces and
capacities of individuals be
fostered, used, and optimized
toward particular ends, via
non-coercive means
(persuasion, social pressure,
soft control)?
The ideal is
government at a
distance
To exercise influence over
others conduct via their
freely made choices.
Identification
of problems
The analysis of
government is the study
of programs (specific
initiatives) which aim to
change individual
behaviors or practices,
and which attempt to
encourage particular selfunderstandings
(subjectivities).
The utopian
goals of the
program
The means
of visibility
(data
collection
and analysis)
The
construction
of ideal or
stigmatized
subjects
The production
and application
of knowledge
Neoliberalism
Personal responsibility
Individuals shape their own
environments.
Programs of government should
encourage competition/markets
and empower individuals to make
changes.
Put responsibility on individuals;
empower them to make changes,
and address the problem.
Neoliberalism
Educate consumers on
healthy options and choices
(Marketing campaigns and
PSAs)
Challenge individuals to take
responsibility (public/private
partnerships; workplace
fitness challenges; establish
financial rewards for losing
weight)
Discussion Questions
Charity TV: Does it bother you that ABCs Extreme Makeover Home Edition presented itself as Charity TV
while not paying for the renovations and generating advertising revenue from the show? Can
commercialism and charity coincide?
TV Interventions: Shows like Judge Judy, Dr. Phil, Supernany, and Honey Were Killing the Kids use
intrusive monitoring of participants and humiliation/shaming in order to add drama to the narrative of self
re-invention. What do you think about this use of hidden cameras and public humiliation? What is the
purpose of this surveillance and humiliation?
If you read carefully, you can detect a subtle critique of health communication campaigns which
focus on self-efficacy for solving health problems (like obesity). Instead, the authors imply, planners
should focus on shaping the environment (i.e., root causes) instead of focusing on encouraging
individuals to make better choices. How do you feel about this argument?
Makeover TV: Makeover shows promise that by working on the outside we can work on the inside and
transform ourselves into self-disciplined high achievers. In a flexible and insecure economy, we need view
ourselves as a project as Me, inc. and work on our branding and how we present ourselves to the
world. How much of this ethic of personal branding do you see in your network of friends and family? Do
people think of themselves as projects? What are the upsides and downsides of this model of personhood?
FEMA and
Emergency
Preparedness
A focus on
resiliency
Shelter in place
Get a kit, make a
plan, be informed.