SUPPLY CHAIN MANAGEMENT ON

THE COCA COLA COMPANY

COURSE NAME: SUPPLY CHAIN MANAGEMENT
INSTRUCTOR NAME: SIR SHOAIB AHMED
COURSE CODE: MGT-518
SEMESTER: SUMMER-2014
BATCH B.B.A (HONS.)
GROUP MEMBERS:
1. TALHA HASSAN BB-2131
2. SAAD MUSSARRAT BB-2359
3. SHAHZAIB MALIK BB-2116
4. MAAZ UDDIN BB-25227

INTRODUCTION
The Coca-Cola Company is an American multinational beverage corporation.
Manufacturer, retailer and marketer of non-alcoholic beverage concentrates and
syrups.
Headquartered in Atlanta, Georgia.
Its flagship product Coca-Cola.
Invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.
The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler
(December 30, 1851 - March 12, 1929), who incorporated The Coca- Cola Company
in 1892.
The company operates a franchised distribution system dating from 1889 .
The Coca-Cola Company only produces syrup concentrate which is then sold to
various bottlers throughout the world who hold an exclusive territory.

The Coca-Cola Company owns its anchor bottler in North America,

Coca-Cola Refreshments.
Its stock is listed on the NYSE and is part of DJIA, S&P 500 index, the
Russell 1000 Index and the Russell 1000 Growth Stock Index.
Its current chairman and CEO is Muhtar Kent.
More than 500 brands in over 200 countries or territories
Serves over 1.7 billion servings each day.
Over 146,000 employees around the world
More than 3500 kinds of beverages
Sponsorship: Olympics, FIFA, EURO etc.
Charity and contributions 1% from the total income
The Coca Cola Foundation, 1984. Financial support for improving
society.
2002-2010 more than $690 millions of contribution and charity.

VISION

To become the best place to work for people

To present the world a quality beverage brand.
To make a difference by helping, building and supporting sustainable
communities.
Being highly effective and fast moving organization

MISSION

To refresh the world and inspire moments of happiness and optimism.

To create value and make a difference.

VALUES

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well

Products of Coca-Cola Company

SUPPLY CHAIN ACCORDING TO COCA COLA

INTERNATIONAL

WORLD WIDE MARKET SHARE BY COCA COLA IN 2012

COMPETITIVE STRATEGY
Focus on aggressive marketing has been the cornerstone of the culture
and strategy of
its business.
Coca-Cola always made expansion efforts.
Coca-Cola not only produces soft drinks but it also serves energy drinks,
tea, juice
drinks and water.
Acquisition for gaining competition advantage.
The most important factor of the Coca Cola Company is its employees.
Coca-Cola is selling its product to the multinational organizations like MC
Donald's,
KFC, Sub-way, Dunkin Donuts and also keeping local market in focus.
Coca-Cola is focusing on public by charitable contributions.
Coca-Colas value and future development plans lead to increase in the
interest are
share holders.
They are operating through push strategy of supply chain worldwide in
the beverages

GLOBAL PRESENCE TILL

2012

GLOBAL BUSINESS IS ORGANIZED INTO SIX

GEOGRAPHIC OPERATING DEPARTMENTS:
1. Africa
2. Pacific
3. European Union
4. Latin America
5. Asia
6. North America

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ORGANIZATION STRUCTURE GLOBAL DECISION MAKING PROCESS

Company head

Marketing

Manufacturing and
research

Manufacturing and
research

Marketing

Administration

Administration

Internal
decision

Area Managers

Strategic
planning

Finance

Strategic
planning

Finance

Europe

Africa

North and South

America

Middle and far

East

Area staff

Area staff

Area staff

Area staff

Country

Country
Subsidiary

Country
subsidiary

Country
subsidiary

Subsidiary

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COCA COLA SUPPLY CHAIN PROCESS

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SUPPLY CHAIN STAGES

A typical supply chain may involve a variety of stages:
Customers
Retailers
Wholesales/distributors
Manufacturers/ Plants
Component/raw material suppliers

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INVENTORY AND WAREHOUSES SYSTEM

A-B-C classification
Studying the demand and finding the best method for forecasting.
Studying the inventory problems.
Building the dynamic inventory model.
Determination of economic order quantity.
Determination of stock level.
Determination of safety stocks.
Selecting the proper system of ordering for inventory.
Ending up with the final inventory model, which will be solution for our problem with
numerical example.

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INFORMATION FLOW SYSTEM

Studying the information flow system of the company.
Detecting and identifying the problems and the area for improvement.
Build the information system for the company with the improvements and
modifications.
Ending up with final information flow system, which will be the solution for our
problem.
The information model deals with the integration of supply chain members and
concentrates on the flow of information among the chain members.
Information technology plays a vital role for increasing collaboration among supply
chain members. From the information point of view the effective supply chain
management must provide the right amount of relevant information to the right
person at the right time.

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Information is the key to successful supply-chain management because no product

flows until information flows.

SUGGESTED IMPROVEMENTS

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SUGGESTED IMPROVEMENTS
Electronic pick slip report for the warehouse/ transportation

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IMAGE OF THE COCA COLA BOTTLES TIMELINE

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IMAGE OF THE COCA COLA COMPANY LOGOS

TIMELINE

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PLANT BOTTLE MANUFACTURING PROCESS

VALUE CHAIN PROCESS

Thank You !