Professional Documents
Culture Documents
Presented by
Vagesh v
hiremath
Trimurti
sannakki
Shrihari
shindhe
Profile of foodworld
President
pradipta k mohapatra
Company RPG enterprises
food world Division of spencers
Established 9 may 1996(food
world)
Place R A Puram (chennai)
Turnover 210 million(1996-97)
RPG purchased spencers in 1989
846million
of population lived in 3768
towns
remaining 627000 villages
Retail levels
1. Formal sector
2. Informal sector
3. Fair price shops
Conti.
In
Number (000)
Percentage(%)
Food
824
26.8
Other fmcg
1,430
46.5
Non -food
820
26.7
total
3,074
100.0
Conti.
Total
Conti..
Insight
Consumer survey
conducted
Buying provision needs and
requirements
Insight into consumer awareness
about competition
Customer perception of store
names
Shopping habits and benefits
sought of the customers
Categories of products
Category description
Typical products
Convenience
Destination
Careals,pulses,flours,edible
oils, diary products,
vegetables
Specialty
Strategic
Spices,
biscuits,jams,breakfast,foods,b
aby
foods,liquor,detergents,skin
care, hair care, oral care,
shaving needs, baby needs
Question& answers
Draw
Answers
1.
Conti
Conti..
Types of products
sold
Number (000)
Percentage(%)
Food
824
26.8
Other fmcg
1,430
46.5
Non -food
820
26.7
total
3,074
100.0
2)
Profitability
of the stores
Ambiance of the stores
Variety of products available at
the stores
Well connected to the roads
Pricing policies
Marketing strategies
Promotion and offers