Cisco Systems

BN002 - IT Business Management presentation

Presenters

Tariq Clarke
B00084440
Tanya OReilly
B00081879
Chris Robinson

Aim and content of presentation

History
Products, services and technologies
Financial wealth
What makes them unique
Strengths, weaknesses, opportunities, threats
(SWOT)
Main competitors
Business strategy

Introduction About Cisco

A world without the Internet 20 - 25 years ago
Data networks have slowly expanded and been repurposed
Cisco Systems Inc. is an American multinational
technology company
Develop data networking equipment and internet
infrastructure technologies

History Overview
Name Cisco is derived from the city name San Francisco
Founded in 1984 by Husband and wife Len Bosack and Sandy Lerner
HQ still located to this day 170 West Tasman Drive, San Jose, CA
Multi-protocol router invented to deal with disparate local area
protocols
Current CEO Charles H. Chuck Robbins

History Timeline
1984 Cisco is Founded
1986 Released first product AGS Router (supported TCP/IP)
1990 Cisco goes public. Valuation $224 million
1993 Buys Crescendo Com Ethernet Switching company;
1994 Buys inventors of Ethernet switching company Kalpana
1995 John Chambers became CEO
1999 Invest in VOIP, claims voice will be a free service on data networks
1999 Launch catalyst 6500 enterprise Ethernet switch most important product
since its first router
2004 Introduces ISR for branch offices, one of most successful products, sold
7.5 million units in 5 years
2008 Launches Nexus 7000 data center switch
2009

Unified

computing

system

(UCS)

combining

virtualization and storage access

2013 Awarded 10,000th patent
2015 Charles H. Chuck Robbins appointed CEO

server,

switching

Mission Statement
Shape the future of the internet by

creating unprecedented value and

opportunity for our customers, employees,
investors, and ecosystem partners
- Cisco corporate overview and resources | the network,
2015

Products & Services

Cisco have several products from routers to
switches
They do not supply Services Directly
ISR's and Catalyst Switches most Popular in
Universities
Ciscos 2960 series of Catalyst switches are very
popular in enterprise markets & branch office
networks

Router & Switches

Financial Ranking (Worldwide)

Cisco Systems Market Cap was $139 Billion in the 4rt quarter
1st quarter 2016 it was capped at near $133 Billion
Average share price $26.35
Ranked 60th largest company and 15th most valuable brand
Ranked 214th in the Fortune Global 500 based on annual
revenue

- Fortune 500, (2015)

What makes Cisco Unique?

What makes Cisco Unique?

Cisco Networking Academy
Offer a variety of networking qualifications.
Graduates with Cisco certification are more attractive to IT companies
Sectors such as Government & Military prefer Cisco certified
technicians.

What makes Cisco Unique?

Leading Market Share
Keep a minimum market share of 40%
Will move out of set market if share is below 20%

What makes Cisco Unique?

Early Success in emerging markets
Expanding investment to China & India.
Invest in new & innovative technology.

SWOT
STRENGTHS

WEAKNESS

Longevity and Innovation

Cisco Academy and training program
Partner employment of Cisco-qualified
personnel
Partnerships with global / local
companies
Large financial backing
Dominance of the enterprise
networking market
Acquirement of rival companies and
resources
Hybrid cloud networks and security

High pricing compared to competitors

Limited consumer products with more
emphasis on the business sector.
High reliance on outside vendors to
sell products
Hires employees only with a Cisco
certification
Only focused on networking market

OPPORTUNITY

THREATS

Data Mining
Cloud Computing
Data Intensive Applications

Major competitors / producers

The lack of physical infrastructure
The lack of initiative
Hackers

Who are Ciscos key competitors

Ciscos competitors are many, but we will look at the
top 5 in our perspective and they are as follows:
o Juniper
o Alcatel-Lucent
o HP
o Aruba
o Polycom.

Target Market
Ciscos target market is mainly aimed towards the
enterprise segment of the networking industry.
They sell huge amounts of smart networking gear to
giant broadband providers, cellular carriers and massive
telecoms.
The company Cisco itself is oriented towards high end
companies rather than individuals.

Leaders or Followers?...Leaders!
Always at the cutting edge of data networking
o Technologies
o Infrastructure
o Current demands

Cisco Academy qualifications

Incentive for partners a factor when buying
Cisco equipment or employing staf

 Cisco continue to shape the future of Internet

connectivity.
They have a wide range of products and services.
Cisco's academy is unique.
Even with so much competition, they still manage to
stay ahead of the curve.

Questions

References
Cisco corporate overview and resources | the network (2015) Available at:
http://newsroom.cisco.com/overview (Accessed: 9 February 2016).
The history of CISCO- Timeline (2015) Available at: http://www.exigentnetworks.ie/the-history-of-ciscotimeline/ (Accessed: 12 February 2016).
Certifications - training & Certifications (2015) Available at: http://www.cisco.com/c/en/us/trainingevents/training-certifications/certifications.html (Accessed: 11 February 2016).
Duval, J. (2016) Secrets of success: How Cisco outlasted its competitors. Available at:
http://customerthink.com/secrets_of_success_how_cisco_outlasted_its_competitors/ (Accessed: 11
February 2016).
Duffy, J. (2010) Ciscos top 10 rivals. Available at: http://www.networkworld.com/article/2191771/datacenter/cisco-s-top-10-rivals.html (Accessed: 27 February 2016).
Dignan, L. (2015)Cisco: Can it win enterprise data center turf war?Available at:
http://www.zdnet.com/article/cisco-can-it-win-enterprise-data-center-turf-war/ (Accessed: 22 February
2016).
Cisco (2013) Available at: http://www.cisco.com/c/dam/en_us/about/ac79/docs/innov/IoE_Economy.pdf
(Accessed: 23 February 2016)
Jessicaoscar (2014) Share. Available at: https://www.wattpad.com/36395795-top-ten-popular-sellingcisco-routers-switches-in (Accessed: 22 February 2016).