Professional Documents
Culture Documents
Store 4U
Meets your daily
Executive Summary
Business Concept
Company Overview
Industry Analysis
Marketing Strategy
Operations
Management
Financial Assumptions
Exit Strategy
Vision
Mission
To
FMCG Products
Beverages
Food & Groceries
Fresh Vegetables
& Fruits
Services
Home delivery
In-store service
Technical Feasibility
Store Capacity
Availability of Resources
Waste Management
INDUSTRY
ANALYSIS
INDUSTRY ANALYSIS
Marketing Analysis
Market Place
Size
Growth
Segmentation
Income
Age
Target Market
Local Resident
Vashi depot
Competition
Customer Trend
Provisional Store
Hawkers
Alternate Buying
Convenient Buyers
Discount Buyers
Sales Forecast
Business Plan for Store 4U
10
7 Ps of Service Marketing
Products
Place
Logistics
Location
Target Market
Promotion
Sales promotion
Advertising
11
Price
Competitiveness
Value for money
Quality
People
Process
Physical
Evidence
Business Plan for Store 4U
12
Socio-Economic Feasibility
Convenient Store
Daily Needs Products
On Meat products
Political
Cultural
13
Store Layout
POS
Beverage
s
FMCG
POS
FMCG
POS
FMCG
POS
POS
POS
PO
S
Business Plan for Store 4U
14
Operational Strategy
Core Competencies
15
Ongoing Operations
16
17
Chief
Executive
Management
Store
Manager
Cashier
Sales
Force
Organization
Chart
18
Management Team
Designation
Numbers
Monthly
Annually
Managing Director
Store Manager
Cashier
1
2
15000
4000
180000
96000
Sales person
3500
84000
Security Guard
Cleaners
1
1
3000
2500
36000
30000
Delivery boy
Total Salaries
Expenses
3500
42000
31500
468000
19
SWOT Analysis
Strength
Demographic Favor
Shopping
Convenience
Availability of
resources
Organized Retail
Weakness
Underdeveloped supply
chain
Taxation hurdle
No credits to customers
Business Plan for Store 4U
20
Cont..
Opportunities
Locations
Market Growth
E-Retailing
Retail Franchising
Threats
Inflations
Provisional stores
21
Financial Summary
Initial Investment
Start-up Expenses
Sales Forecast
Customers on
Average/day
140*100 on
Average
Expected
Growth on sale Sale/Day
Sale /Month
Sale Yearly
14000
420000
5040000
Second Year
25%
17500
525000
6300000
Third year
25%
21875
656250
7875000
22
PV Ratio
5040000
Variable cost
3252000
Contribution
Fixed Cost
Net Profit
Sales
Amount
Sales
Contribut *10
ion
0
35%
1788000
BEP Points
Fixed
Cost
PV Ratio
1357500
3826510
430500
23
Now
Yearly Sales
420000
12
Hence
BEP Points
9.11
Monthly Sales
24
Conclusion
Efforts By:
Solanki Vimal S.
Business Plan for Store 4U
25