3D SMART TV

TEAM 4

1. DESCRIBE THE PRODUCT OR SERVICE.

WHAT IS IT OR WHAT DOES IT DO? WHO
ARE ITS PRIMARY CUSTOMERS AND
CONSUMERS

The product is 3D Smart TV. 3D smart television(3DTV)

istelevisionthat conveysdepth perceptionto the viewer by
employing techniques such as stereoscopicdisplay,multiviewdisplay,2D-plus- depth, or any other form of3D display.
Smart TVorset-top boxwith integrated Internetand
interactive Web 2.0 features. These devices can also
provideInternet TV, onlineinteractive media, over-the- top
content(OTT), as well ason-demandstreaming media,
andhome networkingaccess.
Its primary users are medium income families who can afford
the product.

2. WHAT WAS THE FUNDAMENTAL INNOVATION THAT

DROVE THE SUCCESS OF THE PRODUCT? WERE THE
FUNDAMENTAL INNOVATIONS HIGH-TECH OR LOWTECH?
The most fundamental innovation in the Smart TV is the
feature of viewing in 3D.
Smart TVs may be thought of as aninformation applianceor
thecomputer systemfrom ahandheld computerintegrated
within a television set unit, as such smart TV often allows the
user to install and run more advanced applications
orplugins/add-onsbased on a specific platform.
Smart TV enables access to movies, shows, video games, apps
and more. Some of those apps include Netflix, Spotify,
Youtube, and Amazon. The innovations were high-tech.

3. WHAT ROLE DID CONTEXT (TIME,

PLACE, OPPORTUNITY) PLAY? HAD SIMILAR
PREVIOUS EFFORTS FAILED? WHY? WHY
DID THIS ONE WORK?
During its initial years, due to lack of technology and
necessary hardware, the quality of 3D movies very poor.

Due to the lack of high speed internet the idea of a Smart TV

was not feasible as high bandwidth is required for streaming.
Currently, wide availability of high speed internet and newer
hardware the idea of Smart TV can be easily implemented
taking advantage of the above.
The mass acceptance of digital television in late 2000s and
early 2010s greatly improved smart TVs.

4. IS THE INNOVATION OBVIOUS

RETROSPECT?
During its earlier stages, it was not thought that the idea of a
3D TV would not be feasible to propel it into wide stream
market.
The idea of connecting TVs to the internet to make them Smart
was not even thought off.

5. HAS THE INNOVATION PROVIDED OR

SUPPORTED A DOMINANT INDUSTRY
POSITION FOR THE INVENTOR? WHY OR
WHY NOT?
In the 1970s couple of movies were released with 3D
technology but due to lack of necessary tools it did not
succeed.

This concept was again reignited in the 2000s and since then
the Smart TV industry is booming while the 3D is still yet to
become a market leader.

6. ADD AN INNOVATIVE IMPROVEMENT TO

YOUR SELECTION.
Adding the option of hologram is an innovation feature