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manageartworks
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V2.1/03/11/2016
Artwork Coordinator
www.manageartworks.co
www.manageartworks.co
Artwork Coordinator
www.manageartworks.co
The words in bold, highlight the level of coordination this person needs to do between different
internal and external stakeholders, across multiple regions and time zones, with deep
understanding of local / regional regulations to resolve issues and get faster to the market.
The job gets even more complicated with each subsequent Merger and Acquisition. Given the
increasing length and complexity of global supply chains, managing vendors and agencies across
the globe is not an easy job. Meanwhile an explosion in SKUs and shorter product development
lifecycle combined with pan-regional or pan-global product rollouts requires an almost 24x7
coordinator.
The number of people contributing to an artwork has gone up. Today a supplier could provide the
formulation details, one or more agencies do the design concept and packaging artwork, maybe a
translation agency for multi-lingual text, 5-6 different internal stakeholders approve the artwork,
double checked by regional or country specific marketing folks, a pre-press or print management
vendor prepares the file for print and finally the artwork is printed by one or more printers.
Throughout this process the Artwork Coordinator does numerous follow-ups, sets up meetings to
get people on the same page while still keeping an eye on the launch date.
Artwork Management Systems have made the Artwork Coordinators job less stressful and given
the stakeholders a self-service platform to perform their tasks and get answers from. However,
nothing beats an Artwork Coordinators experience in conflict resolution, generating
consensus and
www.manageartworks.co
www.manageartworks
.com
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