Professional Documents
Culture Documents
McDonalds Way
Introduction
It was started by two brothers on May 15, 1940
Then it was incorporated by Ray Kroc on Apr 15, 1955
They have presence in 121 countries with 30000 stores
Its was also the worlds largest advertising spender
80% of the stores are operated by independents
The main competition was Burger King, Wendys, and
Subway
McDonalds Rise
1960 1st jingle look for the Golden Arches
1963 they started sponsoring local childrens show
Bozos Circus
Ronal McDonalds debut on TV
During the same time they started 1st restaurant outside
USA
1968 Launched Big Mac
1972 Introduced Egg McMuffin
1971 new tag line You Deserve a Break Today
1972 2200 outlets
CURRENT SCENARIO
McDonalds (MCD) is a fast food, limited service
restaurant with more than 35,000 restaurants in over
100 countries
It employsmore than four million people. McDonalds
serves 70 million customers per day, which is greater
than the population of France
According to IBIS World, in 2014, McDonalds had the
largest share in the fast food restaurant industry of 17%
in the U.S. The closest competitor, Yum! Brands (or
YUM), had a market share of 11%
Learnings
Market Penetration
Adjustments and Customized
Standardisation
Effective target audience massive
Played on the emotional aspect of the consumer
Low cost
Happy Meal
Future Prospects
Technology
Tie up
Table service
Bigger space