QUANTITATIVE Vs

QUALITATIVE
RESEARCH

DR. MAHESWARI JAIKUMAR.

maheswarijaikumar2103@gmai
l.com

QUANTITATIVE RESEARCH

Is often a iterative process

whereby evidence is
evaluated, theories &
hypotheses are tested &
technical advances are made.

Three major types of

quantitative research designs
are : EXPERIMENTAL, QUASI
EXPERIMENTAL & PRE

QUALITATIVE RESEARCH
Qualitative research designs aim at
an in depth understanding of
human behaviour & the reasons
that govern human behaviour.
Qualitative research is a field of
inquiry that crosscuts disciplines
and subject matter.

COMPARISON OF
QUANTITATIVE &
QUALITATIVE RESEARCH
PARAMET
QUANTITATIVE
ERS
RESEARCH
GENERAL Objective
NATURE
approach to seek
precise
measurement in
numerical form
KNOWLE Variables are
DGE OF
clearly
STUDY
understood &
VARIABLE defined in
advance by the
researcher

QUALITATIVE
RESEARCH
Subjective
approach to
seek in-depth
description in
narrative from
Researcher may
have only rough
idea about
variables in
advance.

PARAMET QUANTITATIVE QUALITATIVE

ERS
RESEARCH
RESEARCH
AIMS
To identify and To collect
count the
complete,
variable to
detailed
test or refine
description of
the theories
variables to
and
develop
hypothesis
theories &
assumptions
RESEARC Problem is
Problem is
H
deductively
inductively
PROBLEM reasoned,
reasoned and
which does
is constantly re
not change
formulated

PARAMET QUANTITATIV QUALITATIVE

ERS
E RESEARCH
RESEARCH
PLANNIN All aspects of The design
G
the study are emerges as
carefully
the study
designed
unfolds.
before data
is collected
RESEARC Experimental Phenomenolo
H DESIGN , quasi
gy, Grounded
experimental theory,
, pre
Ethnography,
experimental Case study &
& non
historical

PARAMET QUANTITATIV QUALITATIVE

ERS
E RESEARCH
RESEARCH
SAMPLE
Quantitative Qualitative
studies are
research
conducted on studies are in
large
depth studies
& therefore
have small
size samples.
Thus,
generalization
of finding is
generally not
possible.

PARAMET QUANTITATIV
ERS
E RESEARCH
DATA

Quantitative
data is easier
to collect,
facilitates
testing of
hypotheses,
but may mix
contextual
details

QUALITATIVE
RESEARCH
Qualitative
data is richer,
time
consuming &
less
generalizable

PARAMET QUANTITATIV
ERS
E RESEARCH
METHODS

ANALYSIS

Researcher
tends to
remain
objectively
separated from
the subject
matter
Analysis of
numerical data
through
descriptive &
or inferential
statistics

QUALITATIVE
RESEARCH
Researcher
tends to become
subjectively
immersed in the
subject matter

Analysis of data
such as words,
pictures or
objects through
descriptive
coding,
indexing,
narrations,

THANK YOU