Role of Trained Manpower

Trained manpower is key to success in the

service business

Role of trained manpower at

individual level
Helps to attain life goals
Career growth and development
Better financial returns
Safety
Social status and recognition

Role of trained manpower at

family level
Helps to improve living conditions
Inspiration to family members
Better image

Role of trained manpower at

organization level

Resource utilization
Managing changes
Increasing productivity
Reduced supervision
Better relations
Better image

Role of trained manpower at

national level
National development
Resource utilization
Effective services to people

Functioning of an
organization
Objectives and Strategies
Structure
People
Policy
Code of conduct
Leadership
Communication
Management practices
Environment

Role of HR
Focal point is people
Integrates HR polices and business
planning
Top management support
Focused on HR Management
relations
Focuses on empowerment

Objectives of HRM
Social
Organizational
Functional
Personal

Role of HRM

Job analysis
Recruitment and selection
Performance management
Orientation
T&D
Settlement of disputes
Conflict management

Problems in Small, medium

and large scale companies
Small Organizations

Medium organizations

Lack of resources
Lack of expertise
Fund problems
Unskilled workforce
Low productivity

Relationship issues
Tough competition
from organization
Problems in managing
workforce
Employee unions
issues

Problems in Large
Organizations

Complex structure
Conflicts
High cost
Trade unions
Diversity issues

Meaning of quality of life

It expresses a value judgment: the
experience of living, as a whole or in
some aspect, is judged to be good or
bad, better or worse.

QUALITY OF WORK
LIFE

Quality Of Work Life (QWL)

Quality of relationship between employees &
total working environment
a process by which an organization responds
to employee needs
Varying from industry to industry

OBJECTIVES
1. To create a positive attitude

2. To increase productivity

3. To improve standard of living of the people

Products
Tangible Intangible

What is Marketing??
Selling?
Advertising?
Promotions?
Making products available in stores?
Maintaining inventories?

All of the above, plus much more!

19

Marketing = ?
Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas,
goods, services to create exchanges that satisfy
individual and organizational goals
American Marketing Association

20

Marketing = ?
Marketing management is the art and science of
choosing target markets and getting, keeping, and
growing customers through creating, delivering, and
communicating superior customer value.

21

Simple Marketing System

Communication

Goods/services
Industry

Market

(a collection
of sellers)

(a collection
of Buyers)
Money

Information

22

Marketing = ?

Marketing is the sum of all activities that take you to a

sales outlet. After that sales takes over.

Marketing is all about creating a pull, sales is all about

push.

Marketing is all about managing the four Ps

product

price

place

promotion

23

The 4 Ps & 4Cs

Convenience

Marketing
Mix

Place

Product

Customer
Solution

Price

Promotion

Customer
Cost

Communication

24

Functions
Product Development
Financing
Buying
Assembling
Warehousing
Promotion
Risk bearing
Transportation
Information and selling

25

RECENT TRENDS
Online
Mobile
E-commerce
Tele
ATM
Green
Relationship
26

Strategic Management
Formulation of strategies ( Top

Management )

Systematic approach
Ongoing process
Consider the performance
Performance appraisal
Managing weak management

strategies

27

TQM
Edward Deming Father of TQM
Developed JUSE

28

Features
Customer focus
Continuous improvement
Employee empowerment
Product design
Process management
Managing supplier quantity
Use of quality tools
29

Objectives
Design products
Satisfy customers
Quality products
Empower employees
Training to employees

30

Pillars of TQM
Leadership
Organization
Product
Process
Commitment

31

Quality tools
Quality function deployment
Failure mode effect analysis

32

Principles of TQM
Customer focus
Kaizen (CI)

PDCA
Benchmarking
BPR
Employee empowerment
Team approach

33

Bench marking
Types
Strategic
Performance
Process
Functional
Internal
International
34

Steps
SWOT
Analyzing the competitors
Comparing the performance
Adopting best practices

35