1#

Digital Solutions

Introduction

2#

Digital Solutions

Introduction

Ideas that Spread Win

3#

Digital Solutions

Introduction

Ideas that Spread Win

4#

Digital Solutions

Introduction
Ideas that Spread Win

5#

Digital Solutions

Introduction
Ideas that Spread Win

6#

Digital Solutions

Introduction
The Best Idea Since Sliced Bread

7#

Digital Solutions

Introduction
The Best Idea Since Sliced Bread

8#

Digital Solutions

Introduction

9#

Digital Solutions

Introduction

10#

Digital Solutions

Introduction
Traditional Marketing Media Stuff
Like TV

11#

Digital Solutions

Introduction

12#

Digital Solutions

Arbys US Chain Featuring Roast

Beef Sandwiches

13#

Digital Solutions

Too many choices and Too little time

14#

Digital Solutions

Mass Marketing is selling average

products to average people (the
majority) They are not listening

15#

Digital Solutions

This is not the strategy to market

anymore

16#

Digital Solutions

Market to those that really care that

will tell others

17#

Digital Solutions

Japanese have a term Otaku

18#

Digital Solutions

19#

Digital Solutions
50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert

20#

Digital Solutions
Pearl Jam: 96 Albums in 2 years
Every one made a profit. How?

21#

Digital Solutions
Dutch Boy Paint Company A Can That People Talked About

22#

Digital Solutions
Work Out What People Want and Give it to them Listen

23#

Digital Solutions
Safe is Risky: Is your current marketing safe?

24#

Digital Solutions

Introduction
New Marketing Think Digital

25#

Digital Solutions

Introduction

26#

Digital Solutions

Introduction
Video: Social Media Revolution
Is it a fad?

27#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website = More Sales

28#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website

Twitter with links drives traffic to special landing

pages
Blog with links to website
Facebook with links to landing pages, resources
LinkedIn Optimized with Links and Plugins
YouTube with links back to your website and blog
Inbound links from sites that value, link and embed
your content

29#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website

30#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website from Inbound
Links
What are Inbound Links?
Websites or blogs linking to your website or
blog
The more the better
The website with the link with lots of traffic is
better
Website that is ranked high in Google is
better
Google loves links it gives your site authority
31#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
2. Improves your Search Engine Optimisation = Found
= More Sales

32#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
2. Improves your Search Engine Optimisation

33#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
2. Improves your Search Engine Optimisation

34#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
3. Amplifies Your Message through World Of
Mouth

35#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
3. Amplifies Your Message through World Of
Mouth

36#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
3. Amplifies Your Message through World Of
Mouth
Some maths from one post!!
Facebook
176 Facebook Shares Multiplied by 200 Friends on
each site
Sub-Total 35,200
Twitter
308 Tweets Multiplied by 500 followers per Twitter
account
Sub-Total
154,000
Potential Audience Reach (Impressions)
37#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
4. Communicates and Engages with Your
Fans

38#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
4. Communicates and Engages with Your
Fans
Facebook: Updates, Comments, Messages,
Competitions
Twitter: ReTweets, Comments, Direct
Messages, Links
Blogs: Comments, Polls, Votes
LinkedIn:
Messages, Updates, Q&A
YouTube:
Comments, subscribe
39#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
5. Spreads Your Content

40#

Digital Solutions
What Are 5 Major Benefits Of Social Media?
5. Spreads Your Content

41#

Digital Solutions

42#

Digital Solutions

The 5 Major Social Media Channels

43#

Digital Solutions

Why Facebook?
Growing at over 600,000 users per day with over 500 million
users
Broad demographics
Gen Y use it extensively
Personal Fun keeping in touch with friends easily and
efficiently
Business Generating fans spreading your unique content,
blogs, videos
Pages and Groups for companies
Multi-Media rich
Easy To Use
Think of it as the backyard barbeque

44#

Digital Solutions

8 Keys to Success Facebook

Marketing
1.
2.
3.
4.
5.
6.
7.
8.

Set Community Expectations

Provide Cohesive Branding
Be Up To Date
Live Authenticity
Participate in Dialog
Enable Peer to Peer Interactions
Foster Advocacy
Solicit a Call to Action
45#

Digital Solutions

Facebook Case Study: Dell

1.

Offer a social media resource for business

2.

Offer Deals

3.

Updates on new products

46#

Digital Solutions

Facebook Case Study: Supre

47#

Digital Solutions

Facebook Case Study: Supre

1.

Seeded With Facebook Targeted Ads

2.

Asks to Vote on 2 different Products

3.

Updates regularly (Daily)

4.

Linked To Blog

48#

Digital Solutions

Why Twitter?

Communicate quickly and virally

Distribute and promote your content
Target geographically
Target by user type through directories

Connecting to peers and opportunities

Simple to use
Wide range of tools
Promoting Facebook, Blogs, Websites
Real time search
Over 180 Million visitors a month

Can be automated

49#

Digital Solutions

Case Study One: JetBlue

50#

Digital Solutions

Case Study 2 : Greg Savage CEO

Aquent

51#

Digital Solutions

Case Study 3: Dell Computers

52#

Digital Solutions

Case Study 4: @JeffBullas

53#

Digital Solutions

Why Blog?
Position you company as a thought leader in
your niche
Establishes Authority
Google likes fresh unique content
Drives inbound links improving SEO
Talk in the language of your audience Zappos
Easy to use
Great for personal branding Example
jeffbullas.com
54#

Digital Solutions

Blog Case Study 1 - Zappos

55#

Digital Solutions

Blog Case Study 2 Jeffbullas.com

56#

Digital Solutions

Blog Case Study 2 Jeffbullas.com

57#

Digital Solutions

Blog Case Study 3

Linked from Facebook Page

Features Fans via comments
Promotes fashion bloggers

58#

Digital Solutions

Why Use
Over 50 Million professionals are members worldwide
Great for networking professionally
Finding A New Career
Positioning your as a expert and thought leader in its
niche
Especially valuable for technical sales
Integrate your other sites including company, blog and
Facebook
Average income of LinkedIn member is over $130,000
Think of it as a business cocktail party

59#

Digital Solutions

LinkedIn: Case Study

PC Gaming Company: Hardcore
Computer

60#

Digital Solutions

LinkedIn: Case Study 1

PC Gaming Company: Hardcore
Computer
Market Research.Penman Public Relations, headquartered in Austin,
TX, usedLinkedInto research a clients planned launch of a highend gaming system.

Posted short discussion posts requesting

feedback on view of PC gaming
Result several hundred responses
Generated WOM
Producing insights into new product launch
Drove traffic to the product launch website
61#

Digital Solutions

LinkedIn: Case Study 2

LinkedIn Recruiter: Saves $800,000 For
Trimble

62#

Digital Solutions
Why YouTube and Online Video?
Second Largest Search engine in the world
10 times easier to rank higher in organic
search
Important if you are connecting to Gen Y
Capable of becoming viral
Video reviews for products increases
conversion 6 - 30%
Free
Easy to use
63#

Digital Solutions

Case Study 1: Wine Library TV

$3 Million -$50 Million in 3 Years
Video Blog

64#

Digital Solutions

Case Study 2: Ford Fiesta Project

65#

Digital Solutions

Wrap Up

66#

Digital Solutions

Wrap Up
1. Increases Traffic to Your Website
2. Improves your Search Engine Optimisation
3. Amplifies Your Message through World Of Mouth
4. Position personal and company brands as thought
leaders in your niche
5. Communicates and Engages with Your Fans
6. Spreads Your Content
7. Spreads Your Ideas
8. Think like a Publisher

67#

Digital Solutions

What Should I Do Next?

1. Get started
2. Develop a social media marketing strategy
3. Design, Develop and Implement a Blog
4. Plan and Implement SEO and SEM (PPC)

68#

Digital Solutions

Questions

69#

02

A Shameless Plug !!

Digital Solutions

02

70#