Television-as

an
advertising media
And
Its effects

marketing management

By
Arunita Gupta
Roll no 23
Mba 3rd

Advertising is a message designed to promote a

product, a service, or an idea. The purpose of
advertising is to sell products or
services.Business firms, charitable trusts and
government agencies use advertsing to promote
their products, services and ideas.

Advertising Meaning
The word advertising is derived from two Latin words
Ad and Verto.
Ad Towards
Verto I turn
Literally it means to turn the peoples attention to a
specific thing.
marketing management

a system for transmitting visual

images with sound and displaying them
electronically on a screen

marketing management

marketing management

Television advertising provides a very

powerful vehicle for delivering a message
about your product or service to the widest
audience possible.
The visual impact of video simply has a
great ability to capture and hold the
audience.

The cost of television advertising is usually

much higher than radio and newspapers,
and if you are going to spring for television,
you need a product and message that really
requires the drama only the medium of
television can impact.

Television has attracted the youth the most

and so it has led its impact mostly on the
teenagers.
It is referred as:- A boom tube
Chewing Gum for Mind
As a coin, television has two sidesEffect of Television

Positive Effect

Negative Effect

Educational Advantage:- Powerful and effective learning tool.

- Give knowledge about science,
technology, history, geography and etc.
Social Surrogacy Hypothesis:- Helps Individuals suffering from Social
separation.
- Pseudo-relationship are formed with Television
Characters

Convey Information And Used For

Communication :- Convey Information across the globe.
- Good medium of communication.
- Used in broadcasting news.
Unite Communities And Culture :- Potential to unite communities.
- Share of cultural experience.

Psychological Effect :-Takes to Hypnosis State.

- Mind gets dull, concentration and
intelligence losses.
Physical Effect :All Play and mere Work makes Jack a Mere Toy
- Affects heath of young.
- Reduces metabolic rate, risk of heart
attack gets more.
- Obesity, affects eye power and causes
serious health hazards.

Decreases Sensitivity :- Causal relation between media

violence and social violence.
- Adult less sensitive to violence
and commit it easily.
Academic Problem :Average teen watches 103hr of
television a month
- have learning difficulties and get
poor grade
- Irregular to school and do not
complete home work in time.

Women getting addicted to television

easily.
Get trapped by emotional nature.
Plays significant role in Feminist
Movement.

Television has a profound impact on the

society. It was a boon for human
civilization. It has changed the life style of
people and influenced our culture a lot.