Professional Documents
Culture Documents
Print Media
Print Media
Electronic media
A more advanced form of media.
Literacy is a basic
requirement for the print
media. Only a literate person
can read it.
Print media works according
to a deadline. Usually a
morning paper carries news
received upto the midnight of
the previous day
In print media readers have
the choice to go back and
recheck. What they have
read.
Even a minute-to-minute
update is possible
Style
For broadcast be brief as you are constrained
by time.
25 to 30 words is equivalent to about 100 words.
Radio Style
Writing is more one to one
Material must be written as if the presenter is
sitting in the audiences living room.
Personalize: Reach out to a specific audience. Try
to relate.
Be natural.
Choose words that are familiar (also for TV).
Grammar
Slang words can be used in certain
circumstances.
Mostly use common language.
Spelling must be accurate esp. for a newscast.
Verbs: Must be in present tense to an active
voice with subjects doing the action.
Writing tips
Use active voice.
Be concise.
Avoid jargon.
Avoid acronyms.
Pronunciation
Must be clear
If you have a word that is pronounced different
than how it is spelling place pronunciation in all
caps next to it.
Ex: We go live to Sandra Hinojos (EE-NO-HOSE).
Research