GOOD

AFTERNOON!!!

The Foreigner Game

1. Speak in English
2. Pretend that you dont understand Filipino. Reply I
dont understand, please talk in English to your
seatmate who is talking to you in Filipino.
3. Raise your hand if you know the answer; do not answer
while seated.
4. Answer in a complete sentence

Rules

Mini-concert of
talents after the
class.
Consequence for
Violating the Rules

 An advertisement is a paid
announcement of goods for
sale.
It is the recommendation of a
particular product or person.

Advertisement

 Advertisements can be
found in (a) newspapers or
magazines and can be seen
and heard on (b) television
and radio.

Where can we find

Advertisements?

 Advertisements in
newspaper/magazines are
called PRINT
ADVERTISEMENTS.

What do we call the advertisements

found in Newspapers/Magazines?

 They are called

BROADCAST
ADVERTISEMENTS.

What do we call advertisements seen

and heard on television and radio?

Ad # 1

Jollibee Yum
Julia Barretto

Ad # 2

Cornetto

Ad # 3

Master Facial Wash

Chris Tiu

Ad # 4

Nestea

Which
product
would you
buy?

Persuasion is the act

of causing people to
do or believe
something.

PERSUASION

How
important is
PERSUASION in
Advertising?

THE FIVE BASIC

PERSUASION TECHNIQUES
used in Advertising

Examples

Examples

 Convinces the people to join the

group of people who have bought
a particular product.
It is based on the notion that
Everybody is buying/enjoying
something. Therefore, you should,
too.

1. Bandwagon

Examples

Examples

The advertisers use

celebrities to
advertise their
product.
2. Testimonial

Examples

Examples

 The advertisers focus on the

fear of the buyers.
The advertisers tell the people
to buy a product or something
bad might happen.

3. Fear

Examples

Examples

 The advertisers use

intensifiers including
superlatives (greatest, best,
most, no. 1, fastest, lowest
price, etc.)

4. Intensity

Examples

Examples

 Advertisers convince the

people to buy the product by
promising to give them
something else like
discounts or free gifts.

5. Bribery

FOLLOW-UP ACTIVITY
Direction: Identify the Persuasion Technique
used in the following advertisements

Ad # 1

Answer:
BRIBERY

Ad # 2

Answer:
TESTIMONIA
L

Ad # 3

Answer:
BANDWAGO
N

Ad # 4

Answer:
INTENSITY

Ad # 5

Answer:
FEAR

Lets Sum Up
our
Discussion

GROUP ACTIVITY
Direction: Make a TV Commercial of a unique
product using the Basic Persuasion Techniques

 Clip five (5) advertisements

from a newspaper/magazine
and identify which
persuasion technique is
used in each.

Assignment

THANK YOU
VERY
MUCH!!!