Prepared By

Dewasish Ghoshal
PGDM (Agriculture)

FMCG Industry
FMCG are products that have a quick shelf turnover,

at relatively low cost and don't require a lot of

thought, time and financial investment to purchase

Fast Moving is in opposition to consumer durables

such as kitchen appliances that are generally

replaced less than once a year

Three of the largest and best known examples of

Fast Moving Consumer Goods companies are

Nestl, Unilever and Procter & Gamble

FMCG Industry
The Indian FMCG sector is an important contributor to the

country's GDP. It is the fourth largest sector in the

economy and is responsible for 5% of the total factory
employment in India

This has been due to liberalization, urbanization, increase

in the disposable incomes and altered lifestyle

. The lower-middle income group accounts for over 60% of

the sector's sales. Rural markets account for 56% of the

total domestic FMCG demand

Brief about Company

The Company started in the year
Started to distribute Colgate Dental Cream, Colgate-Palmolive
It has a presence in around 3.5 million retail outlets across the

country, of which the Company services 9.40,000 outlets

directly
The Company has grown to a Rs. 9600 million plus with an
outstanding record of enhancing value for its strong
shareholder base
Colgate has been voted The Most Trusted Brand in India
across all brands and categories for the third consecutive year
in the Brand Equity AC Nielson ORG-MARG 2005 survey.

History

1975
Caprice hair care launches in Mexico. Today, hair care products are sold in
over 70 countries, with variants to suit every type of hair need

1976
Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the global
leader in pet nutrition and veterinary recommendations

1983
Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate
toothbrushes are sold annually worldwide

1985
Protex bar soap is introduced, and today offers all-family antibacterial
protection in over 56 countries. Colgate-Palmolive enters into a joint venture
with Hong Kong-based Hawley & Hazel, a leading oral care company, which
adds strength in key Asian markets.

History

1986
The Chairman's You Can Make A Difference Program is launched,
recognizing innovation and executional excellence by Colgate people

1987
Colgate acquires Softsoap liquid soap business from the Minnetonka
Corporation. Today, Colgate is the global leader in liquid hand soap

1989
Annual Company sales surpass the $5 billion mark
1991
Colgate acquires Murphy Oil Soap, the leading wood cleaner in the
U.S. Today, its product portfolio has expanded to include all-purpose
cleaners, sprays and wipes

History

1992
Colgate acquires the Mennen Company. Today, Mennen products are sold
in over 52 countries

1995
Colgate enters Central Europe and Russia, expanding into fast-growing
markets. Colgate acquires Kolynos Oral Care business in Latin America and
launches market-leading Sorriso toothpaste

1996
Bright Smiles, Bright Futures oral health education program expands to
reach 50 countries with in-school programs and mobile dental clinics

1997
Colgate Total toothpaste is introduced and quickly becomes the market
leader in the U.S. Only Colgate Total, with its 12-hour protection, fights a
complete range of oral health problems

History
2004

Colgate acquires the GABA oral care business in Europe, with

its strength in the important European pharmacy channel and
its ties with the dental community.
2006

Today, with sales surpassing $10 billion, Colgate focuses on

four core businesses: Oral Care, Personal Care, Home Care
and Pet Nutrition. Colgate now sells its products in 222
countries and territories worldwide.

Market Share
Market share to 50.4% in March 2005
It grew by 9% during 2004-05
Company volume in the core toothpaste category increased by

14%,

Products
Oral Care:

Colgate Toothpaste, Tooth Powder, Whitening Products

Pamolive - Shower Gel, Shower Cream, Bar Soap, Liquid Hand
Wash, Shave Preps, Skin Care

Household Care:

Axion Surface Clean

Brief about Company

The company started in 1892 in a nondescript house in Calcutta
(now Kolkata) with an initial investment of Rs. 295
In the subsequent public issue of 1978, Indian shareholding
crossed 60%, firmly establishing the Indianness of the firm
Four years later in 1983, it crossed the Rs. 100 crores revenue
mark
In 2002, Britannia's New Business Division formed a joint venture
with Fonterra, the world's second largest Dairy Company, and
Britannia New Zealand Foods Pvt. Ltd. was born
Forbes Global rated Britannia 'One amongst the Top 200 Small
Companies of the World', and The Economic Times pegged
Britannia India's 2nd Most Trusted Brand.

History
1975
Britannia Biscuit Company takes over biscuit distribution from Parry's
1979
Re-christened Britannia Industries Ltd. (BIL)
1983
Sales cross Rs.100 crore

1989
The Executive Office relocated to Bangalore

1992
BIL celebrates its Platinum Jubilee

History
1993
Wadia Group acquires stake in ABIL, UK and becomes an equal partner
with Groupe Danone in BIL

1997
Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new
mission: 'Make every third Indian a Britannia consumer'
BIL enters the dairy products market
1999
"Britannia Khao World Cup Jao" - a major success! Profit up by 37%
2000
Forbes Global Ranking - Britannia among Top 300 small companies

History
2001
BIL ranked one of India's biggest brands
No.1 food brand of the country
Britannia Lagaan Match: India's most successful promotional activity of the year
Maska Chaska: India's most successful FMCG launch
2002
BIL launches joint venture with Fonterra, the world's second largest
dairy
company
Britannia New Zealand Foods Pvt. Ltd. is born
Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes
Global
Economic Times ranks BIL India's 2nd Most Trusted Brand
Pure Magic -Winner of the Worldstar, Asiastar and Indiastar award for packaging

History
2003
'Treat Duet'- most successful launch of the year
Britannia Khao World Cup Jao rocks the consumer lives yet again
2004
Britannia accorded the status of being a 'Superbrand'
Volumes cross 3,00,000 tons of biscuits
Good Day adds a new variant - Choconut - in its range
2005
Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant!
Britannia launched 'Greetings' range of premium assorted gift packs
The new plant in Uttaranchal, commissioned ahead of schedule.
The launch of yet another exciting snacking option - Britannia 50-50 Pepper Chakkar

Products
BISCUITS

BRITANNIA GOOD DAY(cashew, butter,pista, badam,

chocochips and choconuts),
NICE TIME
MARIE GOLD
TIGER
BRITANNIA TREAT(eliachi, orange, mango), MILK BIKIS
LITTLE HEARTS
BRITANNIA 50-50
SALTED CRACKERS- SNAX, IMEPASS

BREADS

DELBIS(sliced bread)

Market Share

In terms of value, Britannia leads the market with

37 per cent market share

Brief about Company

Dabur India Limited is a leading Indian consumer

goods company with interests in health care,

Personal care and foods
Over more than 100 years Dabur has been

dedicated to providing nature-based solutions for a

healthy and holistic lifestyle

History
In 1979, the Sahibabad factory / Dabur Research

Foundation was setup.

In 1986, it became a public limited company.
In 1992, a joint venture with Agrolimen of Spain
was established.
In 2000, the company had a turnover of 1,000
Crores.
In 2003, Dabur demurred the Pharma business.
In 2005, Dabur acquired Balsara.
In 2006, Dabur crossed $2 Bin market Cap,
adopts US GAAP

 HEALTH CARE PRODUCTS

DABUR CHYAWANPRASH
DABUR CHYAWANSHAKTI
GLUCOSE D
DABUR LAL TAIL
DABUR BABY OLIVE OIL
DABUR JANAMGHUTTI
HAJMOLA YUMSTICKS, CANDY
PUDIN HARA, PUDIN HARA G
SHANKHPUSHPI
DABUR HINGOLI
NATURE CARE
SHILAJIT GOLD
ITCH CARE, RING GAURD

ANARDANA
FUN2

 PERSONAL CARE
Dabur Red Gel
Dabur Red Toothpaste
Babool Toothpaste
Meswakl Toothpaste
Promise Toothpaste
Dabur Lal Dant Manjan
Dabur Binaca Toothbrush
Gulabari
Vatika Fairness Face Pack
Amla Hair Oil
Amla Lite Hair Oil
Vatika Hair Oil
Anmol Sarson Amla

DABUR FOODS
HOMEMADE
LEMONEEZ
CAPSICO

Market Share
Dabur currently owns three brands in the oral care segment
Dabur Lal Dant Manjan - Sales of Rs1.5bn and a 30% market

share in toothpowder

Dabur Red toothpaste - launched in 2003 and has over 1.8%

national market share in the toothpaste category

Binaca toothbrush - Dabur had acquired the Binaca brand

from Reckitt Benckiser in the mid-1990s. However it has not

able to grow the toothpaste brand

Brief about the Company

Godfrey Phillips is today the second largest player in the Indian

cigarette industry with an annual turnover of over US$ 265

million

Incorporated in India in 1936, the Company established its own

manufacturing facilities in 1944

The Company today is the proud owner of some of the most

popular cigarette brands in the country like Red and White, Four
Square, Jaisalmer, Cavanders, Tipper and Prince

Its products are distributed through an extensive India wide

network comprising 484 exclusive distributors and over 800,000

retail outlets

History

1844
Mr. Godfrey Phillips, founder of Godfrey Phillips & Sons
commenced business in the Barbican (London), as a Cigar
manufacturer

1944
Company established its own manufacturing facilities 1946
GODFREY PHILLIPS became a Public Ltd. Co. with its
manufacturing operations in Mumbai

1967
D. Macropolo & Co., which was the sole selling agent for
GODFREY PHILLIPS, opened a subsidiary company called
"International Tobacco Co.",

History

1967-68
Philip Morris acquired substantial holding in Godfrey Phillips Ltd

1979
Philip Morris. joined hands with the K.K. Modi Group and in the following
year the Modi Enterprises took over the management of GODFREY PHILLIPS

2002
The Company re-launch some of its brands, by giving them an entirely new
look & positioning, while some new, innovative products like Tipper & Piper
were also introduced

2003
Jaisalmer & Prince re-launched

History
Cigarette

Four Square

Jaisalmer

Red & White

Cavanders

Tipper

North Pole

Prince
Cigars - Brands

Don Diego

Hav-a-tampa

Phillies

Santa Damiana H-2000 Rothschild

Market Share

The domestic market share has grown from 10% to 12 %

over 2003-04

Godfrey Phillips has surpassed industry standards and

demonstrated phenomenal growth, at 8.3% in the year
2003 - 04, against industry growth of 4.4% for the same
period

Brief about Company

The foods division of Godrej Industries produces and

markets edible oils, vanaspati, fruit drinks, fruit nectar and
bakery fats
It is among the largest marketer of toilet soaps in the
country with leading brands Cinthol, Fair Glow, No.1 etc.
Godrej is also the preferred supplier for contract
manufacturing of toilet soaps be some of the most wellknown brands in the country
It is well supported by a state-of-the-art Research Centre
based in Mumbai
Godrej has adopted the Total Quality Management system
and their factories have received ISO certifications

Products
Soaps

Cinthol

Fair Glow

Shikakai

Evita

No. 1
Toiletries

Cinthol Talc, Deodorant

No. 1 Talc

Shaving Cream

Products
Hair Care

Renew

Color Soft

Godrej Hair Dye

Fashion Colors

Nupr Mehndi

Anoop Hair Oil

Household

Godrej Dish Wash

Fabric Care

Ezee
Baby Care

Snuggy

Market Share

Market share of Godrej in the soaps segment improved to

9.5% from 8.3% in Q3 FY05.

In the Hair Colour market it has a share of 40.5%

Brief about the Company

Nirma is one of the few names - which is instantly recognized as a true Indian
brand, which took on mighty multinationals and rewrote the marketing rules to
win the heart of consumers

Starting as a one-man operation in 1969, today, it has about 14, 000

employee-base and annual turnover is above Rs. 25, 00 crores

Nirma aptly concentrated all its efforts towards creating and building a strong
consumer preference towards its value-for-money products

The performance of Nirma during the decade of 1980s has been labeled as
Marketing Miracle of an era. During this period, the brand surged well ahead
its nearest rival Surf

Now, the year 2004 sees Nirmas annual sales touch 800,000 tones, making it
one of
the largest volume sales with a single brand name in the world

Products
SOAPS

NIRMA BATH SOAP

NIRMA BEAUTY SOAP
NIRMA LIME FRESH SOAP
NIRMA ROSE
NIRMA SANDAL

DETERGENT

NIRMA WASHING POWDER

NIRMA DETERGENT
SUPER NIRMA WASHING POWDER
NIRMA POPULAR DETERGENT POWDER
NIRMA POPULAR DETERGENT CAKE
NIRMA CLEAN DISH WASHBAR
NIRMA BARTAN BAR
SUPER NIRMA DETERGENT CAKE

SALTS

NIRMA SHUDH
IODIZED NAMAK

Market Share

Nirma is the largest detergent brand and the second

largest toilet soap brand in India with market share of 38%
and 20% respectively

Brief About the Company

ITC is one of India's foremost private sector companies with a

market capitalisation of over US $ 13 billion and a turnover of
US $ 3.5 billion

Rated among the World's Best Big Companies by Forbes

magazine and among India's Most Respected Companies by
BusinessWorld, ITC ranks third in pre-tax profit among India's
private sector corporations

TC has a diversified presence in Cigarettes, Hotels,

Paperboards & Specialty Papers, Packaging, Agri-Business,
Packaged Foods & Confectionery, Information Technology,
Branded Apparel, Greeting Cards, Safety Matches and other
FMCG products.

History

ITC is one of India's foremost private sector companies with a

market capitalisation of over US $ 13 billion and a turnover of
US $ 3.5 billion

Rated among the World's Best Big Companies by Forbes

magazine and among India's Most Respected Companies by
BusinessWorld, ITC ranks third in pre-tax profit among India's
private sector corporations

TC has a diversified presence in Cigarettes, Hotels,

Paperboards & Specialty Papers, Packaging, Agri-Business,
Packaged Foods & Confectionery, Information Technology,
Branded Apparel, Greeting Cards, Safety Matches and other
FMCG products.

History

ITC was incorporated on August 24, 1910 under the name of

'Imperial Tobacco Company of India Limited

Though the first six decades of the Company's existence were

primarily devoted to the growth and consolidation of the Cigarettes
and Leaf Tobacco businesses

ITC's Packaging & Printing Business Division, was set up in 1925

as a strategic backward integration for ITC's Cigarettes business

In 1975 the Company launched its Hotels business with the

acquisition of a hotel in Chennai which was rechristened 'ITCWelcomgroup Hotel Chola'.

Products
CIGARETTES

Wills, Insignia
India Kings
Gold Flake
Navy Cut
Scissors
Capstan
Berkeley
Bristol
Flake.

FOODS

Ready to eat foods, staples, confectionery and snacks.

Products

LIFESTYLE RETAILING

Wills Classic work wear

Wills Clublife evening wear

Wills sport
GREETING, GIFTING AND STATIONARY

Expressions greeting cards, autograph books, slam

books, party invitations, pop up & mini books,
Expressions Regalia(collection of premium greeting
cards & social cause cards and desk calendars)

Market Share

ITC has captured a market share of 8%.

In confectionery, ITC has built up a 17% share of mint

candies and 24% of hard-boiled candies

Ready-to-eat Sunfeast Pasta Treat has clocked 6% of the

branded noodles

BRIEF ABOUT THE COMPANY

GlaxoSmithKline is a leader in the worldwide

consumer healthcare market

The company has a challenging and inspiring
mission: to improve the quality of human life
by enabling people to do more, feel better and
live longer.
Headquartered in the UK and with operations
based in the US, it is one of the industry
leaders, with an estimated 7% of the world's
pharmaceutical market.
Over 15,000 people work in the research
teams to discover new medicines

HISTORY
1976

The H2 blocker Tagamet (cimetidine) is introduced in the UK

by the SmithKline Corporation, and in the US in the following
year.
The treatment will revolutionise peptic ulcer therapy.
1978
Through the acquisition of Meyer Laboratories Inc, Glaxos
business in the US is started, to become Glaxo Inc from 1980.
The broad-spectrum injectable antibiotic Zinacef (cefuroxime)
is introduced by Glaxo.
1981
The anti-ulcer treatment Zantac (ranitidine) is launched by
Glaxo and is to become the worlds top-selling medicine by
1986. Augmentin (amoxicillin / clavulanate potassium), to
combat a wide range of bacterial infections in children and
adults, is launched by Beecham.

1986
Beecham acquires the US firm Norcliff Thayer, adding
Tums antacid tablets and Oxy skin care to its portfolio.
1988
SmithKline BioScience Laboratories acquires one of its
largest competitors, International Clinical Laboratories,
Inc, increasing the company's size by half and
establishing SmithKline BioScience Laboratories as the
industry leader.
1991
SmithKline Beecham moves its global headquarters to
New Horizons Court at Brentford, England
1994Health also is acquired, making SmithKline Beecham the thirdSterling
largest over-the-counter medicines company in the world and number
one in Europe and the international markets.

1995
Glaxo and Wellcome merge to form
Glaxo Wellcome.
1999
Sharpening its focus on pharmaceuticals
and consumer healthcare, SmithKline
Beecham divests SmithKline Beecham
Clinical Laboratories and Diversified
Pharmaceutical Services.

PRODUCTS
AQUAFRESH
ENO
Horlicks