3M Taiwan : Product

Innovation in the Subsidiary

Iraz Gaygusuzoglu
Rosa Kojonkoski
Clia Pascal
Alexandre Poirel
Antoine Weidmann

AGENDA

1.
Presentation of
the company and
overview

2.
Case
analysis
3.
Options and
recommendations

PRESENTATION OF THE
COMPANY
Founded in 1902 in Two Harbors
Minnesota, USA.
Called The Minnesota Mining
and Manufacturing Company
until 2002.
Most famous brands :

3M is present in more
than 70 countries,
with 40 production
sites and 35 with
laboratories for
research and
development.
2014
statistics
US$20 billion in sales
US$2.9 in revenue
189 sales offices
worldwide:
- 15 in the United States
- 174 internationally

3M addresses five major

markets:

More than 40 technological

platforms

Industry

Electronics and
energy

Health

Safety and
signage

Mass-market

ACNE DRESSING
DEVELOPMENT
Context
2004 Discovery of the potential
Process based on Hydrocolloid
Dressing.
Product regarded as a medical
material which could be sold to
hospitals and clinics drugstores.

During a camp fire, Chung burnt his

arm.
His colleague covered his wound with
a piece of 3M hydrocolloid dressing.
After two days, his arm had
completely recovered.
3M hydrocolloid dressing
The 3M hydrocolloid dressing is one of
the 3Ms health care product.
Used for dermal/leg ulcers, superficial
wounds, abrasions and first or second
degree burns.

ACNE DRESSING
DEVELOPMENT
Context
2004 Discovery of the potential
Process based on Hydrocolloid
Dressing.
Product regarded as a medical
material which could be sold to
hospitals and clinics drugstores.

During a camp fire, Chung burnt his

arm.
His colleague covered his wound with
a piece of 3M hydrocolloid dressing.
After two days, his arm had
completely recovered.
3M hydrocolloid dressing
The 3M hydrocolloid dressing is one of
the 3Ms health care product.
Used for dermal/leg ulcers, superficial
wounds, abrasions and first or second
degree burns.

3M TAIWAN
ANALYSIS
STRENGHT

Established in 1969 in Taiwan

(offices, logistics center, plant
and R&D center)
Asia Pacific region contributed
for more than 25% of 3Ms
sales.
High growth region
Collaboration with Taiwanese
government since late 1970s.
Very innovative

WEAKNESS

No knowledge about the market

Consumers are not educated to
this treatment

TAIWANESE MARKET
ANALYSIS

Taiwan is located in the

middle of a chain of islands
stretching from Japan to the
Philippines
Natural gateway to East Asia

OPTIONS AND
RECOMMENDATIONS

SOURCES

The American Chamber of Commerce in Taipei

http://amcham.com.tw/membership/company-directory?pid=113&sid=174:3M-Taiwan-Lt
d

Invest in Taiwan
http://investintaiwan.nat.gov.tw/eng/show.jsp?ID=5149&MID=5

Wound Care Advisor

http://woundcareadvisor.com/apple-bites_vol2_no3/