Professional Documents
Culture Documents
KEUSAHAWANAN
GIG1003/GXEX1412
PUSAT PENCETUS BAKAT DAN LATIHAN INDUSTRI
(CITRA)
COURSE OBJECTIVES
Concept and understanding of entrepreneurial approaches
Importance, challenges and opportunities to be an entrepreneur
Ethics and social responsibilities of an entrepreneur
Identify entrepreneurs self-traits
Application of creativity and innovation in entrepreneurship
Business plan
Communication and interpersonal skills
Bahasa Malaysia
Main References:
Mohd Saleh Din, Asas Keusahawanan, Thomson, 2005
Donald F. Kuratko, Entrepreneurship: A Contemporary Approach, 4 th
Edition, 1998
Philips Kotler, Marketing Management
Any books relating to entrepreneurship and online business
Other References:
www.smallbusiness.com
www.entrepreneur.com
www.bplans.com
Spectrum small business links
Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 012-
You are also required to make a comparison between these two entrepreneurs
Prepare a paper about an entrepreneur from the list of names in the group work
assignment
Discuss the entrepreneurs business ethics and his/her social responsibility
You are required to give opinions about his/her involvement in upholding the business
ethics within his/her organization and his/her social responsibilities
planning: Planning of work process how you plan the process of building the
business plan, division of job for each group members and the
development of the business idea
The decision to choose the on-line media and the reason to select the
media
How you plan to build the network and relation with your online
customers
Ease of access between your on-line media for your customers
Presentation 1 will carry 20% marks
THANK YOU