GROUP NAME

Group No 8

Group No 15

PRITESH
SACHIN
KHUBIR
MAYURI

AJINKYA
ANAND
ROHAN

Case
Conduct a case study on a Organized
Retail Store in Mumbai regarding
Pricing strategy.

COMPANY

V/

INTRODUCTION
Started in the year
1967 at Mahim
(Mumbai).
Owned subsidiary
of Mr. Nanu Gupta.
Nilesh Gupta,
CEO of Vijay Sales
30 Stores in
Mumbai

Started in the year

2006 at Juhu (Mumbai)
Owned subsidiary of
Tata Sons
Ajit Joshi, CEO of
croma
17 Stores in Mumbai

COMMON COMPETITORS

BRANCH DESCRIPTION

Location

Location

Branch Area

Branch Area

Branch Manager

Branch Manager

No. Of Employees

No. Of Employees

Customer Footfall

Customer Footfall

QUESTION FOR ARRIVING AT A PRICING

STRATEGY

Pricing Strategy

Pricing Strategy

Monthly Sales

Monthly Sales

Discount Rates

Discount Rates

Difference in Price

Difference in Price

Customer Attraction

Customer Attraction

Offers Provided

Offers Provided

INTERACTION & OBJECTION

OBSERVATION

VALUE PRICING

PACKAGE PRICING

COMPETITOR BASED PRICING

PSYCHOLOGY PRICING

VALUE PRICING

PACKAGE PRICING

COMPETITOR BASED PRICING

PSYCHOLOGY PRICING

LEARNING'S

Earlier, the focus wasn't

there on IT products.
Mobiles and laptops too
were there, but never were
a huge focus
Low pricing helps Vijay
sales to overcome
competition
Providing a low pricing
strategy they are trying to
acquire the market.

croma focuses on
private labels for
better margins
Brand Image plays a
prominent role in
Consumer psychology
High Price has not
affected there market.

 It is a family owned business

croma has backing from the Huge
and more of a local player lacks
TATA board, with experts to back
expertise to launch huge
them up , coming up with all the
campaigns/strategies and
implement them on the ground
new strategies and plans
level.
Solid planning and
But, Competition from other
electronics retailers such as
implementation has helped them
Tatas Croma, Reliance Digital
to acquire good market share in
and Pantaloons E-zone has
small span.
made Vijay Sales ambitious.

SOURCES OF INFORMATION

Primary
Here we have used the direct interview
with Manager
Interaction with Employees when we felt
that it is not possible for us to take out
information from Manager- CHANGE OF
STRATEGY

Secondary

SELLING ASSIGNMENT

DIWALI KANDIL

Sources:- Internet

DIWALI KANDIL
Date of Assignment

No. of Kandil
Cost of Per Kandil
Total Cost
Actual Market Price

24/10/11
30
Rs.7
Rs.200
Rs.20

Selling Price(approx)
Rs.12
Total Selling Price
Rs.345
Profit
Rs. 145

TARGET AUDIENCE

Selling Experience