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HISTORY
Meru cabs was founded by Neeraj Gupta in
Mumbai on April 2007, by raising funds
against an equity stake in the company
from India Value Fund (IVF), which is a
private equity fund with a corpus of over
US$1.4 Billion.
On 2 February 2014, Google Now and Meru
Cabs announced a partnership to provide
instant alerts to customers.
The name Meru is rooted in our Indian culture. The
Hindu and Jain
mythology refer to Mount Meru as the center of the
universe, the abode
of Lord Brahma and a pantheon of gods and
goddesses.
Neeraj Gupta, Meru Cabs' MD, was inspired by similar services in London and
Singapore, where he would often travel with his wife.
Gupta sensed an opportunity in running a fleet of air-conditioned, GPS-linked,
electronic metered taxis in Mumbai when the Maharashtra government invited
tenders for such a service for 10,000 cabs, replacing the old black-and-yellow taxis
in 2006.
So he took the plunge, but money was a problem.
India Value Fund invested Rs 50 Cr in the parent company in December 2006 to
help finance Mr. Gupta's foray in the air-conditioned taxi market.
The fund promised to pay another Rs 160 Cr when required.
The company has a top line of Rs 100 Crore. It is likely turn in a profit in
2011, and targets sales of Rs 180 Cr that year.
It earns 10% of revenues from advertisements painted on the car front.
INVESTERS
In 2006, India Value Fund (IVF), a premier private equity
fund, managing a corpus of over US $ 1.4 Billion took an
equity stake in the Company, with a view to creating one
of the finest passenger transportation businesses in the
country.
Over the years IVF has made investments into retailing,
healthcare, media
and entertainment, specialized
engineering and financial services sectors and redefined
industry benchmarks in each investment.
VISION
Our vision is to give urban commuters in India a
world class experience of travelling by using a
technology that has evolved in developed countries
over the past twenty years.
SUCCESS
STORIES
Meru Cabs has grown consistently in its 7 year history in terms of the
fleet, people revenues and popularity.
Meru Cabs launched in Mumbai with 45 cabs in 2007; started
operations in 2008 at Delhi, Hyderabad & Bangalore.
It extended its services Jaipur & Ahmedabad in 2013 and Chennai by
March 2014.
Scaled to a fleet of 6000+ cabs in last 6 years, across Mumbai (1800),
Delhi (1400), Hyderabad (900), Bangalore (1500), Jaipur (100),
Ahmedabad (100) & Chennai (200)
Most preferred choice of commuters in all cities, won Trip Advisor.
Traveller's Choice Award 2013,90% customer satisfaction in 3rd
party audit
only company in India to have won the 'Best IT User Awards' by
NASSCOM CNBC TV-18 in 2008, 2009 & 2010,
FEATURES
LIMITATIONS
Competitors
Uber Cabs
Easy
Unorganized players (auto rickshaws/ Taxis)
Carpooling services
Strengths
First mover advantage as a radio taxi
operator
High awareness as a taxi operator.
Presence across many cities across
India
Trained drivers with good condition of
cars with safety of prime importance,
who are taught at the Meru training
academy.
Meru Cabs was one of the first
companies to launch metered "Radio
cabs
Available 24x7 with e-bill services for
Opportunity
the customers
Serves over 2 million customers and
has been recognized with several
Unorganized market in India
awards
Weekness
As per their business
model, it owns taxis and
hence fixed investment is
high
Sudden surge in
competition means limited
margins and lower market
share
W
T
Threats
Rising competition
Uber & ola cabs have deep
pocket and hence can burn
cash heavily
Presence of many national
players
Absence of clear
government regulations in
developing countries
Future is unclear due to lack
of regulations and customer
c
a
l
P
e
Pri
c
Product
7 Ps of
Meru cab
r
o
m
ot
i
o
n
Process
al
c
si n c
y
Ph ide
ev
e
e
l
p
o
e
Mobile app
Online booking
How to
book a
Meru cab?
Direct calling
SHARE TAXIS
BACK
TRAINING ACADEMY:
BACK
BACK
APP BOOKING
BACK
WEBSITE BOOKING
BACK
PHONE BOOKING
BACK
PRICE
BACK
PRODUCT
Modern ,brand new, air- conditioned comfortable
cabs. Mostly cabs are Sedan cars like Indigo, Ikon
etc.
Computerized communication& dispatch systems
with GPS.
BAC
Place
Headquartered in Mumbai , Meru cab Company
provides a radio taxi service in the four key metros of
India Mumbai, Delhi ,Hyderabad and Bangalore
BACK
PROMOTION
BACK
PROCESS
BOOKING
Phone or website
TRAVELLING
PAYMENT
Cash or credit
FEEDBACK
OTHER ACTIVITIES
Training , auditing,
maintenance and so on
BACK
PEOPL
E
BACK
PHYSICAL EVIDENCE
Condition of the taxi: Modern , brand-new, airconditioned comfortable cabs. Mostly cabs are
sedan cars like indigo, ikon etc.
BACK
C
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P
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THANK YO