Professional Documents
Culture Documents
Presented by
JOHN A. LUPIENSKI
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Motorola Statistics
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
1997 Sales
By Product
LMPS
16%
By Region
Other
10%
GSS
40%
Latin America,
Africa, ROW
United
13%
Japa
States
n 6%
42%
China/
Hong Kong
11%
MIMS
13%
Asia
Pacific
9%
SPS
21%
Copyright Motorola Inc.
Europe
19%
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
The Past
The Future
Product
Customer/Consumer
Business Unit
Enterprise (Motorola)
Motorola
Business Unit/Product
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Communications Enterprise
THE
C O M M U N IC A T IO N S
E N T E R P R IS E
PERSO NAL
C O M M U N IC A T IO N S
SECTOR
Cellular Phones
Pagers
Consumer 2-Way
Products
Accessories
NETW O RK
M ANAG EM ENT
G RO UP
Terrestrial
Network Operators
Satellite Network
Operators
C O M M E R C IA L ,
G O VERNM ENT
A N D IN D U S T R IA L
S O L U T IO N S S E C T O R
Systems
Equipment
Software
Services
Applications
Content
NETW O RK
S O L U T IO N S
SECTOR
Cellular
Infrastructures
Satellite
Infrastructures
G LO BAL TELECOM
S O L U T IO N S
G RO UP
Global Network
Operator Solutions
Integrate PCS &
NSS Products
IN T E R N E T A N D
N E T W O R K IN G
G RO UP
Servers
S/W Applications
Internet Solutions
Data Networking
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
ACCES
A U T O M O T IV E .C O M P O N E N T ,
CO M PUTER AND
ENERG Y SECTOR
A U T O M O T IV E
& IN D U S T R IA L
E L E C T R O N IC S
G RO UP
Powertrain Controls
Autobody Controls
Sensors
Telematics
CO M PO NENT
PRO DUCTS
G RO UP
Ceramics
Lighting
Quartz Products
Oscillators
SAWs
ENERGY
SYSTEM S
G RO UP
Battery Products
Battery Chargers
Power Supplies
FLAT PANEL
D IS P L A Y
D IV IS IO N
M O TO R O LA
CO M PUTER
G RO UP
Embedded Systems
Single Board PCs
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
SPS
S E M IC O N D U C T O R
PRO DUCTS
SECTOR
T R A N S P O R T A T IO N
SYSTEM S
G RO UP
Systems Electronics
Transportation
Technology
Industrial
CO NSUM ER
SYSTEM S
G RO UP
Imaging
Displays & Modems
Storage
Entertainment
Consumer Media
W IR E L E S S
S U B S C R IB E R
SYSTEM S GRO UP
Telephony
Messaging
Wireless
New Media
Modems
Switching
Networking
Customer
Equipment
Base Stations
PC Technology
S E M IC O N D U C T O R
CO M PONENTS
G RO UP
Key Components
Distribution
Contract
Manufacture
Emerging Markets
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Motorola Products
Cellular Telephones
Two Way Communications
Pagers
Semiconductors
Automotive Electronic Modules and
Components
Modems and Integrated Management Systems
Cellular and Satellite Infrastructure Systems
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Global Facilities
UNITED KINGDOM
CANADA
GERMANY
Flensburg, Munich
Taunusstein, Dresden
FRANCE
Angers, Bordeaux,
Toulouse
CHINA
Brampton,
North York
JAPAN
Tianjin
Aizu Wakamatsu,
Tokyo, Sendai
Richmond
SOUTH KOREA
TAIWAN Seoul
Chung-Li
MEXICO
HONG KONG
Kowloon
Guadalajara
Mexico City
Chihuahua
ISRAEL
COSTA RICA
Tel Aviv
Arad
Guadeloupe
BRAZIL
Sao Paulo
INDIA
Bangalore
SINGAPORE
MALAYSIA
PHILIPPINES
Manila
AUSTRALIA
Melbourne
Kuala Lumpur
Penang, Seremban Adelaide
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Journey
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Customers
Business Units
Assess
Education
Quality Reviews
Short term results
QSR
Process
CQO
Quality Council
- Lead
- Teach
Lead
- Audit
Teach
Audit
Copyright Motorola Inc.
Motorola
University
Courseware
Recommendations on
vision and direction
Management Board
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
QSR Manual
Guidelines
April 1998
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Q
S
R
H
I
S
T
O
R
Y
Copyright Motorola Inc.
Quality Subsystems
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
QS 9000 checklist
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
1980
1981
QSR Implemented
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
A Common Metric
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Benchmarking
IRS - Tax Advice (phone-in)
100K
(66810 ppm)
10K
Restaurant Bills
Doctor Prescription Writing
Payroll Processing
Order Write-up
Journal Vouchers
Wire Transfers
Average
Company(6210 ppm)
1K
Purchased Material
Lot Reject Rate Air Line Baggage
Handling
(233 ppm)
100
10
Best in Class
1
SIGMA
Copyright Motorola Inc.
Domestic Airline
Flight Fatality Rate
(3.4 ppm)
(0.43 ppm)
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Satisfaction
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
1988
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
A Traditional View
Market Share
Sales Growth
Profitability
Output Variables
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
A Non-traditional View
Product Quality
Service
COQ
Input Variables
On-Time Delivery
Relationships
Credit Terms
Customer
Training
Customer Satisfaction
Market Share
Sales Growth
Profitability
Output Variables
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Manufacturing Processes
6
Administrative Areas
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
-1.0
-2.0
-3.0
-4.0
-5.0
-6.0
-7.0
3.4 ppm
or Zero
Customers or Suppliers
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
2
( xi x )
CE
N
Sigma = = Deviation
SO
RE
D
n 1
-1
-2
-3
-4
-5
-6
-7
between + / - 1
68.27 %
between + / - 2
95.45 %
45500 ppm
between + / - 3
99.73 %
2700 ppm
between + / - 4
99.9937 %
63 ppm
between + / - 5
99.999943 %
0.57 ppm
between + / - 6
99.9999998 %
0.002 ppm
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
-1.0
-2.0
-3.0
-4.0
-5.0
-6.0
-7.0
3.4 ppm
or Zero
Cp > = 2
Reduce the variation: when < = Design specification width / 12
Stabilize the process, without affecting the variance,
Cp > = 2 and Cpk > = 1
to limit the maximum process shift to +/- 1.5
Under these conditions, and in the worst case, there will be no more than a 3.4 ppm
defect (reject) level, with specification limits at 4.5 on one side and 7.5 on the other.
Note: One can see that the point corresponding to 6 on the graduated performance
scale above is measured in Sigmas (with 6 corresponding to a 3.4 ppm defect level).
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Cpk = Min.
3
1
Cp
0.33 0.66
1.33
1.66
2.33
2.66
Cpk
-0.16 0.16
0.5
0.83
1.16
1.5
1.83
2.16
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
The Opportunities...
Different Numbers of Opportunities ...
Manufacturing Process
6
Administra tive Areas
Customers or Suppliers
- Administrative areas:
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
1 Opportunity =
D.
p
.O
P.M
.
.Op
M
.
0= D.P
0
0
0
ties
i
100
n
x
.U
ortu
p
D.P
p
fO
o
r
be
m
u
N
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
7
6
5
4
On one condition :
DPMOp
3.4
233
6210
66810
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Count the
Defects
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Supplier
Enter
Needs
Process
Activity
Exit 1
Product/Service
Customer
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Process
step 1
RECORD
DEFECTS
Process
step 2
RECORD
DEFECTS
Process
step 3
RECORD
DEFECTS
CUSTOMER
RECORD
DEFECTS
RECORD
DEFECTS
TREND CHART
PROCEDURE
GOAL
TIME
MEASURE
RESULTS AND
INSTITUTIONALIZE
ANALYZE
PROBLEM SOLVE
ACTION PLAN
Action
Name
BRAINSTORMING/
PARETO ANALYSIS/
ROOT CAUSE
IDENTIFICATION
Date
100%
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
TC
Culture
of
SExcelle
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Deployment
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Empowered teams
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Management Leadership
DATED JAN 15, 1987
IMPROVE PRODUCT AND SERVICES QUALITY
Ten times by 1989 and at least 100 fold by 1991
Achieve SIX SIGMA CAPABILITY by 1992
With a deep sense of urgency, spread dedication to every facet of the
corporation and achieve a culture of continual improvement to ASSURE
TOTAL CUSTOMER SATISFACTION. There is only one ultimate goal:
zero defects - in everything we do.
Signed: MOTOROLA EXECUTIVE COMMITTEE
Copyright Motorola Inc.
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Training
Tools, Methodology, Metrics
High expectations
Team goal setting
Communication
Progress and recognition
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Empowered Teams
Its a business-driven process, not a human relations
program
It starts with senior management - cant be delegated
Employees want to take ownership and become world
class producers
You dont need a crisis to get started
Empowerment affects all functions, not just factories
Done right, its an irreversible process
Copyright Motorola Inc.
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
2000
4000
6000
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
A Black Belt Is . . .
An Individual from Any Discipline with
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Belts
Copyright Motorola Inc.
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Black Belt
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Corporate Commitment
Motorola is committed to developing these leaders. We owe it to our
customers and to our stockholders. Through IDE, we seek to identify those
who have the potential to grow into agents of change. We provide these
people with extensive training in statistical and interpersonal tools, and we
provide skilled guidance and management support to assure that they are
able to build and integrate their capabilities.
Once their development has achieved a level worthy of recognition, we
even have a term for those exceptional individuals, whose talent,
dedication, and courage enable them to accelerate our progress into and
beyond the next century.
We call these people Six Sigma Black Belts.
Chris Galvin
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
100.00
5.3
DOE, DFM, PC
5.4
DPMOp
5.5
5.6
5.65
10.00
6 Sigma
1.00
J94
MY95
MY96
J95
MY97
J96
MY98
J97
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Core
GBM
GBM
GBM
GBM
GBM
GBM
GBM
GBM
GBM
GBM
BM
BM
BM
BM
BM
M
M
M
Statistical Skills
Statistical Software (JMP, Minitab)
MIN101
Numerical and Graphical Techniques
MIN101, IBM548
Statistical Process Control
AEC506, AEC661, AEC662, AEC663
Process Capability
AEC661, AEC662, SCP201
Comparative Tests
MIN101, SPC201
Analysis of Variance (ANOVA)
ENG998, AEC603
Measurement System Analysis
AEC663
Design of Experiments (e.g. Full,
Fractional, Taguchi Designs)
ENG998, QUA389
Regression (e.g. linear, nonlinear)
Core
GBM
GBM
GBM
GBM
GBM
GBM
GBM
GBM
BM
BM
Confidence Intervals
MIN101, SPC201
Probability Concepts and
Distributions
SPC201
Response Surface Methods
QUA393
Screening DOE
QUA391
Advanced Problem Solving
Strategies and Technologies
ENG998
Acceptance Sampling
SPC201
Sample Size Estimation
BM
ENG123, ENG123CD
Financial/Economic Quality Issues
GBM
GBM
GBM
BM
BM
M
M
Interpersonal Skills
Communication (oral, written)
AEC722, DDI121
Team Facilitation
DDI170
Coaching and Mentoring
LDR380, PER119
Managing Change
MGT564, MGT124, PDE532
Leadership
MGT561, MGT562, DDI180
Team Building
MGT560, MGT562, EC727, MGT155
Instructional/Teaching
MOT132
Managing Projects
AEC471, MGT839
Core
GBM
BM
M
M
Benchmarking
BMK220
Product Development Assessment
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Sponsorship
Related Projects
10 / Year
Black Belt
2 Green Belts
4 / Year
Green Belt
2 / Year
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Discussion
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Results
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
5.6
Products Manufactured
~ 16Billion
1986
4.2
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Sales Up 5.05x
$29.8 Billion in 1997
An Average Compounded Growth
Rate of 16.9% per Year
Profits Up 6.03x $1.18 Billion in 1997
An Average Compounded Growth
Rate of 19.5% per Year
Stock Up Over 7.0x
An Average Compounded Growth
Rate of 21.3% per Year
QUALITY
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Percent of Sales
12
10
8
6
4
2
0
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
General Electric
Eastman Kodak
Allied Signal
Texas Instruments
Citibank
Sony
ABB
plus 30 others who have licensed 6 training
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
The Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
VI
S
IO
Offensive
Strategy
Gain
Customer
Loyalty
Trust
Innovation &
Implementation
Anticipate
Customer Needs
MI
S
Defensive
Strategy
SI
ON
Exceed
Customer Expectations
Meet
Customer Requirements
Determine Customer
Requirements & Expectations
Meet
Commitments
Identify Customers
by Organization by Key Contacts
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
High
Telephone Company
Totally
Satisfied
substitutes
Dominant brand equity
High cost of switching
Powerful Loyalty program
Proprietary technology
Loyalty
ACCES
Highly Competitive
Zone
Satisfied
Low
Completely
Dissatisfied
Commoditization or
low differentiation
Consumer
indifference
Many substitutes
Low cost of switching
AECS
Satisfaction
Completely
Satisfied
HARVARD BUSINESS REVIEW Nov./Dec. 1995
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Percent Satisfied
Customer Satisfaction
100
90
80
70
60
50
40
30
20
10
0
80%
60%
55
38
60
50%
40%
30%
44
20%
40
30
10%
18.1%
19.5%
15.7%
6.5%
5.3%
6.0%
0%
1996
% Satisfied
1997
% Top Box
Definitely Would
Would Recommend
Motorola to Colleagues
Might
Willingness to
Repurchase Products
in the Future
Definitely Would Not
58.3%
57.4%
63.5%
60%
50%
40.3%
40%
50%
35.9%
40%
30%
31.5%
30%
20%
10%
0%
75.9%
74.0%
70%
1995
60%
79.0%
20%
6.7%
How we rate in Comparison
with the Best Supplier
Much Better/
Very Satisfied
1.4%
How Satisfied is the Customer with
us in Comparison to the Competition
Similar/Somewhat
Satisfied
Much Worse/
Not Satisfied
10%
0%
5.0%
Customer Satisfaction with the Ease of Doing Business
Very Satisfied
Somewhat Satisfied
Not Satisfied
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
LESSONS
LEARNED
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Benchmarking Tells Us
Copyright Motorola
Inc.
A methodology
A metric
Measure a complete
product/service
Accountability
Actions Required to
Institutionalize a Quality Process
TOP DOWN COMMITMENT AND INVOLVEMENT
Set the example, be active in the audit process
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Quality
is not an Assignable Task
it must be Rooted and Institutionalized
Within every Step of the
Business Process
IT IS EVERYONE'S RESPONSIBILITY
Copyright Motorola Inc.
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future
Questions ?
Quality Is Our Job, Customer Satisfaction Is Our Duty, Customer Loyalty Is Our Future