Professional Documents
Culture Documents
PSYCHOGRAPHICS,
DEMOGRAPHICS(TARGET AUDIENCE) AND
USES GRATIFICATION THEORY
By Shahil Islam
Our film Package is targeted towards the social grade of C2, D and E. This is because
our film is not a globally promoted film and is only a independent student film. Higher
social grades will not typically watch our short film as films targeted towards them
normally have high budgets and are promoted really well to grab their attention. The
social status of our target audience ranges from skilled working class, working class and
those at lowest level of subsistence.
PSYCHOGRAPHICS
Damien Balding
Wants a healthy lifetime but doesnt have that much time.
He is very concerned with his appearance.
Really enjoys using social media.
Values time with a small group of friends.
The target audience for our film is based on gender and age mainly.
Knowledge/ Information People can look for social information or just general information.
E.g. Wikipedia on the internet
Relaxation/Entertainment People might just want to kick back and relax and watch some
television. E.g. Impractical Jokers on the TV
Social Interactions People might want to find out what their friends and family are getting up
to, or they might want to communicate with them. E.g. Facebook on the internet
Escapism People might want to just escape from their lives and watch some TV or just go
on the internet for entertainment purposes. E.g. YouTube on the internet
Personal Identity People might want to look at celebrities or role models to aspire to be like
them. E.g. Ok magazine
Finding a
conversation
topic
Looking at
things which
wont
normally
happen in
their lives
Integration
Integration
and
and social
social
interaction
interaction
Uses and
gratification
for our own
short film
Satisfying their
curiosity
General
interest
Information
Information