Introduction

Founded in July 2, 1962

Founder- Sam Walton

President and CEO- Doug McMillon

Divisions- Walmart US, Walmart Internationa,

Sams club and Global eCommerce

Walmart Case Study

Current Scenario-

23,00,000 employees

Sales- 482.13
Billion $
No. of stores- 11,539

No. of countries- 23

Recent changes:
5% cash back on fuel
3% cash back on dining
1% cash back on
everything

Sams club is also offering

$ 10 cash back on every $500
spent

Walmart WOW!

#1 in Sales
#15 in Global 2000 Worlds Top most
companies
#17 in Market value
#22 in Worlds Most valuable
brands

Walmarts Segments

Competitors

Costco Wholesale Corp.

Target
Amazon
Carrefour
Dollar tree Corp.

Target Audience

Ad campaigns