CASE STUDY

Final Thesis

Background
Introduction of Umar-o-Ayar and
Why People Dont Know?

Introduction of Character:
Character name is Umar and Title name is Ayar.
Umar-o-Ayar Characteristic:

Smart
Noty
Clever
Phutila
Brave
Minded
greedy

Introduction of Character:
He have a zambeel. Its miracle tool.
Zambeel Characteristic:

Its Small pouch

Its have infinite space
In which every things are available and Store in it.
(Some writer change sizes or look)

He helps only those people who are innocent.

But hes take Lot of money.

Introduction of Stories:

Umer-o-Ayar story is our traditional and old story.

Hes story write different writer with our
perception.
Some writer write Horror fiction elements type &
some writer write traditional stories type.
Hes win every time for our clever pan.
Western writer write this story.
Title name of the story is Arabian Night.
It was published in English in 1706.
Umar-o-Ayar is our Super Hero.

Research

Super Hero?
Have I Super Heroes?
Yes I have Super Heroes.

Why People Dont Know about Eastern Super

Heroes?
Because we dont read Urdu Stories.

Lack Interested?
Yes Lack of interest because mostly say Urdu is too hard
& Dont available easily Urdu Stories Book.

Urdu Literature?
Where is Urdu Literature?
Urdu Literature going for Downfall and Western literature is
common in our Educational Department. Just Like:

Schools

Colleges

Universities

etc

Urdu Literature?
Why we dont read Urdu literature?

Urdu Literature?

Open English Medium schools.

English language is compulsory in syllabus.
Promote English literature as compare to Urdu
Literature.
Primary Language is English.
Secondary Language is Urdu.
Here we treated Urdu just like a subject.
We dont promoted in Urdu for basic period.
When children dont read it so Mostly say is too
hard.
That why Urdu Literature downfall day by day.

Why our literature

downfall?
First we discuss about literature.

Introduction:What is literature?
Medium: language
Content: Ideas
Purpose: Entertainment and persuasion

Literature as arhetoricengaging the human

senses, desires, emotions and
conveyingideologies and ideological messages.

Introduction:

Sources of literature

Direct:

Author's ideas.
Personal experiences.
Feelings.
Desires.

Indirect:

Ideologies.
Culture and society.
Historical
circumstances.
Patronage.
Human aims.
Aspirations
Desires.

Reference:
Dr. Fajardo-Acosta's Creighton University Homepage
Contact info:
Email: fajardo@creighton.edu,
Phone: (402) 280-2522
(Last updated:08/21/2005)

Literature:
Literature is basically use to described any thing
from creative writing to more technical or
scientific roll, Its most commonly use to refer to
works of creating imagination.
Including:

Story
Novel
Poetry
Drama
etc

What is Story?
A story is defined as a narrative or tale
of real or fictitious events.

Types of Story?

Fable

Fairy Tales

Folk Tales

Legend

Myth

Parable

Personal Story

Regions Story

Tall Tales

Traditional Tales

Fable

A short allegorical narrative making a moral

point, traditionally by means of animal characters
who speak and act like human beings.

Fairy Tales

A fairy tale may involve fairies, giants, dragons,

elves, goblins, dwarves, and other fanciful and
fantastic forces. While traditionally intended for
children, fairy tales have also been draw into the
field of literary theory. And, many books are
based on the story of "Cinderella,"

Folk Tales

Folklore is a collection of fictional tales about

people and/or animals.
Folktales describe how the main character copes
with the events of everyday life, and the tale may
involve crisis or conflict.
Superstitions and unfounded beliefs are
important elements in the folklore tradition.
The study of folklore is called folkloristic.

Legend

A legend is a story purported to be historical in

nature, but without substantiation.
Prominent examples include: King Arthur,
Blackbeard and Robin Hood. Where evidence of the
existence of actual historical figures exists, figures
like King Richard are legends due in large part to
the many stories that have been created about
them.
Legend also refers to anything that inspires a body
of stories, or anything of lasting importance or
fame. The story is handed down from earlier times,
but will continue to evolve with time.

Myth

A myth is a traditional story, which may describe the

origins of the world and/or of a people.
A myth is an attempt to explain mysteries,
supernatural events, and cultural traditions.
Sometimes sacred in nature, a myth can involve gods
or other creatures and a myth represents reality in
dramatic ways.
Many cultures have their own versions of common
myths, which contain archetypal images and themes.
Myth criticism is used to analyze these threads in
literature. A prominent name in myth criticism is
Northrop Frye.

Children Stories by Age Group

Children Stories by Age Group

Children Stories

1-5 Age Group

(Picture Book)

Alphabets & Counting

5-7 Age Group

Early Reader

One Liner Book

Fairy Tales Stories

Children Stories by Age Group

7-12 Age Group

7-9 Age Group

Short Chapter Book

9-12 Age Group

Chapter Book

Long Chapter Book

12-18 Age Group

Folk Tales Stories

How to promote?
How to promote Stories on Eastern &
Western?

How to promote?
Eastern

Story Books or Novels

Drama

Western
Story Books or Novels

Series

Make Movies
Reality Based Movies
Animated Movies Like
2d, 3d, 4d, etc.

Games / Cartoon.

Etc

Use only this medium in

current era

Use different medium in

current era

Impact of Western
Mass/Media

Eastern Stories; 2.25

Western Stories; 8.75

Marketing Survey
SWOT Analysis

Strength

Umar-o-Ayar is our traditional Story.

Its old story.
Umar-o-Ayar story write different writer with our
perception.
Western writer write this story.

Title name of the story is Arabian Night.

It was published in English in 1706.

Its our Super Heroes.

Weakness

Old/outdated Stories.
Lack of communication and availability.
Promote Western Stories.
Urdu Stories downfall day by day.

Opportunity

Urdu Literature Promoted.

Promote Production Houses.
Promote Mass-media like:

Print Media.
Digital Media.
Etc.

Threats

Pakistani Crisis.
Western Mass-media.