Professional Documents
Culture Documents
Solid Surface
Objective:To study the solid surface market of Ahmedabad for the understanding
and the launch of solid surface by Century Plyboards (I) Ltd.
Key Deliverables:Which are Top brands operating in the market
What are Price points and USP of every brand with sizes
Common shades highly sold in the market and price points of the same
Which are common segments in which Solid surface in mainly used
Understanding Key Influencers and their driving factors
Scope:Meeting dealers as a customer (Primary)
Discussions with the sales team (Secondary)
Meeting the architect and dealers of centuryply as an employee with a
specefic questionnaire to understand the gaps in solid surface market
in existing companies (tertiary)
Primary Research
Methodology
Met
Approx 90 sft requirement of solid surface (Kitchen top, dining table, center
Dealers
dealers
there
is
no
warranty
http://www2.dupont.com/Surfaces/en_US/assets/pdf/Co
rian_Residential_Warranty_4_2010.pdf
Montelli
Non Bendabale
650 - 750 per sft (incl Application)
Neonnex
No warranty
4mm: 550 per sft, 6mm: 650 per sft , 12mm: 850 per sft
Plexzar
Find out the dealers
Staron-Tempest
6mm: 850 per sft , 1000 per sft 12 mm
10 years limited warranty
http://www.staron.com/staron/eng/tech/warranty.do
Durlax
Luxor: Bendable, 850 per sft 6mm & 1000 per sft for 12mm
Aspiron: Non-Bendable
Greenhouse & Design Dcor
Local Brands
Chinese brand : Opaly
550-700 per sft 6 mm
650-850 per sft 12 mm
Not recommended by any dealer
Local chinese brands imported by dealers e.g
http://www.theroots.in/decorative-exotic-exclusive-alabaster-shee
ts-stone-pebbles-sheets-acrylic-polymer-sheets-crystal-sheets-acr
ylic-resin-sheets-solid-surfaces-for-interior-exterior-furniture-
Usage
Mainly used in:Kitchen Tops (12mm)
Table Tops, center table, cabinets etc
(6mm)
4 mm (Neonnex) is not recommended by
anyone
Other Usages are :CNC partition
Sinks
Furnitures
THANK YOU