Agricultural Sales CDE

So, What is Ag Sales?

It is:

Interactive
People Oriented
A growing segment of the agriculture
industry

It is NOT:
A prepared speech
Memorized information
Everyone has been in a sales situation
before, but usually you are the customer.
(Think about different sales situations you
have experienced.)

The State Level Ag Sales

Event (Held at State Convention)
4 person team (all 4 scores count)
Each member competes
individually in both of the
following two areas:
Written Exam
Product sales presentation

Written Exam
25 questions
Multiple Choice
Covers various aspects of the
sales industry
Product Displays
Customer Relations
Telephone Skills
Economic Principles
Sales Terminology

Example Question
Buying signals are clues to:
a) handle the objection.
b) close the sale.
c) begin with the opening.
d) all of the above.

Answer: B

Product Presentation
There are two components of
the Presentation:
Product Display
Sales Presentation

Product Display
Product itself
Additional promotional materials
(informational brochures, flyers,
etc)
Product summary (one page
describing your product for the
judges)

Sales Presentation
Interactive situation
Communications skills
Customer relations

Choosing a Product
Almost everything is an agriculture
product.
Can be a product already on the market
or your own creation.
Can be a service although it is usually
best when the service is included with a
product.
Should be a product that you are
familiar and comfortable with.
Research about your product and
related products is important.
Be able to anticipate customer needs
and answer questions and concerns
about your product.

During the Sales Presentation

The judge is the customer and
will create a sales situation.
You will need to determine the
customers needs and wants.
Example: If you are selling hog
feed, the judge will have two show
pigs and you will ask questions to
determine what type of feed best
suits his or her needs.

Ag Sales Products
The following slides are examples of
actual products that were used in the
Ag Sales CDE on the State and
National Levels.
Some of the products are unique
creations of the student.
Some are products already on the
market.
The student selling each product had
background knowledge in that area.

Product Example
Peach Products

National Convention 2001

Product Example
Horse Feed Supplement

National Convention 2000

Product Example

Boiled Peanuts and Other Peanut Products

National Convention 2000

Product Example
Butterfly Attractants

State Convention 2001

Product Example
Remedy Herbicide

National Convention 2000

Product Example
Floral Arrangements

National Convention 2001

Product Example
Pansy Varieties

National Convention 2000

Product Example
Disease-free Red Tips

State Convention 2001

Remember
This is not a prepared speech.
The product does not sell itself.
Knowledge is power.