Presented

By:
Bhupinder

Social Networking

Introduction
Websites focused on building online communities

of people having shared interests.

Social networks have common themes of
information sharing, person-to-person interaction
and creation of shared & collaborative content.
The industry has been successful in getting a
large number of people at one place, but not very
successful in monetization.
Two-thirds of the worlds Internet population visit a
social network or blogging site and the sector now
accounts for almost 20% of all internet time.

Positive Features Of Networking

Sites
It enables us to share our thoughts,
vision about someone/something.
It is also a way to strengthen our
relation with someone.
Social sites like face book, twitter,
Google+ and even blog also help us
to connect with the world and know
what is going through out the world.

Negative Features Of Social Sites

Social networking sites can also affect the life of a
Person in a negative way.
Overuse of these sites can adversely affect our
studies, health and even our attitude towards life.
People also have an influence from their friends in
a negative way.

ONLINE
CRIMES

Cyber Bullying- Cyber bullying refers to threatening someone

through a network site. Cyber bullying has been a common crime
around the world and there are also some cases of cyber bullying
in which the victims committed suicide.
Identity Theft- Identity theft is a form of stealing another
person's identity in which one pretends to be someone else by
assuming their identity. It is done to access resources or obtain
credit on behalf of others. the victim can suffer adverse
consequences if he/she is held accountable.
Hacking- It is a way to access someone's social account by
cracking his/her password. It is often done to humiliate a person
online. There are many cases in which hacking is involved.

Social Networking
Allows
to
Facilitates open communication, leading to enhanced
information discovery and delivery.
Allows employees to discuss ideas, post news, ask
questions and share links.
Provides an opportunity to widen business contacts.
Targets a wide audience, making it a useful and
effective recruitment tool.
Improves business reputation and client base with
minimal use of advertising.
Expands market research, implements marketing
campaigns, delivers communications and directs
interested people to specific web sites.

Effects of Social Networking

Sites on People

Attention-deficit hyperactivity
Disorder
The practice of logging
on daily to see
hundreds of new
photos, comments, and
user statuses have
begun to take away our
ability to keep our focus
on something for more
than an hour or two,
making ADHD a very
real and possible effect
of SNS

Depression and
Loneliness
When interacting
with someone
through text
messages, instant
messaging, or
email, a large
portion of how
humans interact is
gone.

Narcissism
Narcissism, or the
excessive love or
admiration of oneself,
has become one of the
largest problems,
especially in SNS users.
This way of self-entitled
thinking is very
dangerous for any
person. This can
negatively affect how we
see ourselves, as well as
how we treat and
perceive others.

Hypothesis
Social Networking Sites become a
larger portion of our lives; they have
begun to damage their users, both
mentally and socially.

Sense of Community
Engaging
Knowledge Management
Integration
Low Cost
Ease
of Use
Collaborative
Engaging
Sense
Low
Cost
of Community
Integration
Collaborative
Ease of UseManagement
Knowledge

External Environment
Analysis

Disadvantages Of Social
Networking Sites
Opens up the possibility for hackers to commit
fraud and launch spam and virus attacks.
Increases the risk of people falling prey to
online scams that seem genuine, resulting in
data or identity theft.
May result in negative comments from
employees about the company or potential
legal consequences if employees use these
sites to view objectionable, illicit or offensive
material.
Potentially results in lost productivity,
especially if employees are busy updating

How Social Networking

is changing Enterprises
1
2
3
4
5
6

Building a Collaborative Culture

Establishing more effective two-way
communication
Creating more engaging learning experiences
Sharing current practices through a
knowledge network
Improving Employee involvement and
engagement
Assessing progress more regularly and
effectively

CONCLUS
ION

Social Networkingwebsite is a revolutionary idea with a very bright future with further
scope for advancements. The opportunities provided from this medium are immense
and many organisations are making use of this medium to better their practices.
Organisations are no longer at the mercy of the media to advertise or convey their
message. With the help of social networking they can advertise or communicate in a
more efficient way. For example, Starbucks have started a very successful program in
which a person from any part of the world can login to a website to write comments
and discuss issues. Similarly people dont have to rely on newspapers or TV to get
their daily dose of news it can all be obtained from a social networking site. People can
follow or get information from any part of the world. For example Twitter allows a user
to follow anything from airline timing to the next breaking news from China. It is even
used by politicians to get their message across.
The world is getting closer everyday and everyone wants to be connected. Static blogs
and websites are losing popularity. World is moving more towards "information
streams". The information comes to users rather than users have to make effort to get
the information.
After all the advantages, the problem that arises is of information overload and
security. Social networks, unlike the common media, do not have a pattern as to how
much information has to be conveyed and where to draw the line. Too much of
information may confuse users. Security might be another area of concern where

THANK
YOU