Professional Documents
Culture Documents
Marketing
By:
Jelina Maree D. Magsuci
2015-2605
Philippine Christian University
Dr. Joel S. Suarez
sense
Examples:
when
Examples:
Examples:
radio,
newspapers, magazines,
direct mail, the internet, and
a variety of outdoor channels
such as billboards, transit
signage and kiosks
Advertising
any
Printed Materials
Personal selling
the
He
Read the online content and join discussions of the target audience
in order to learn what is important to them.
In
Frequency,
3. Target Audience
This is perhaps the most important
factor to consider when planning media
strategies. Look into the target
audiences profile and media habits.
8. Budget
References:
Gunelius,
Kotler, P. (2011).