Use of Technology in

International Marketing

RAGHAVENDRA PRASAD
RAJU P P
SATHISHKUMAR K
THOMAS PV

(14020848016)
(14020848017)
(14020848018)
(14020848021)

Technological Environment

International Marketing

The technological environment

includes factors and trends related to
innovations that affect the
development of new products or the
marketing process.
These technological trends can
provide opportunities for new
product development, affect how
marketing activities are performed &
it helps in reaching customers.

Why Technology needed in Marketing?

International Marketing

International Product Planning

straight extension For Domestic

Market
product adaptation For International
Market
backward invention Simpler than
Domestic Market
forward invention Enhanced version
for International Market

International Distribution Planning

International Promotion Planning

Evolution of Technology

International Marketing

Evolution of Technology

International Marketing

Evolution of Technology

International Marketing

Evolution of Technology

International Marketing

Applications of Information Technology - E

E Workforce
E-Commerce
E-tail
E-Ticketing
Simple tools such as
BarCode Reader in Retails
CPFR
GPS Tracking

International Marketing

Technology & Successful Business Models

International Marketing

End of Slide

International Marketing

Thank you