Professional Documents
Culture Documents
Introduction
Summary
Country
profile
The Strategy
Agenda
Project
Management
Market Entry
Strategy
The Project
Bangladesh
The
Textile
industry
in
Banglades
h
Central Europe
strategic location on North
European
81 Million
Average age : 46.5
The fifth largest economy in
the world
Germany
SWOT
Mature Market
Strong
Competitors : at
least 100 online
stores
Threat:
Largest
European
economy
Location
High internet
access
highest internet
users( 86% of
Population )
Opportunity
Strength
population in EU
Weakness
Increasing
Consumer
consumption
Source: http://www.howtogermany.com/pages/germantaxes.html
http://www.dutycalculator.com/dc/235372/clothes-for-men/t-polos/t-of-knitted-cotton/import-duty-rate-for-importing-textiles-from-united-states-togermany-is-12/
Project
Management
Project Team
Project
Leader
Logistic
Leader
Marketing
Leader
Creative
Leader
Negotiation
and Buyer
leader
Project
Definition
Project
Leader
Logistic
Leader
Marketing
Leader
Creative
Leader
Negotiation
and Buyer
leader
Project Design
Project
Leader
Logistic
Leader
Marketing
Leader
Creative
Leader
Negotiation
and Buyer
leader
Project
Development
Project
Leader
Logistic
Leader
Marketing
Leader
Creative
Leader
Negotiation
and Buyer
leader
Project
Implementation
Leader
Logistic
Leader
Marketing
Leader
Creative
Leader
Negotiation
and Buyer
leader
Logistic
Leader
Marketing
Leader
Creative
Leader
Negotiation
and Buyer
leader
Control and
Evaluation
Project
Leader
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Financial
Leader
Financial
Leader
Financial
Leader
Financial
Leader
Financial
Leader
Financial
Leader
Project Initiation
Project Definition
Project Design
Project Development
Implementation
Control and
Evaluation
Where
are we?
Introduction
Grow
Maturity
Decline
Strategies
throughout
the
Project lifecycle
Market Entry
Strategy
Our Products
Negotiation
Strategy
Our Brand
Our
Brand
COMPETITOR
S
Sales
Strategy
Cost
Items
Tops w
Trouser w
Pants M/
90
Kids dress 30
2
2
95
110
4
5
15.91
12.08
Sports
wear
T-shirt
Polo shirt
40
29
6.16
20
24
2
2
16
17
3
3
3.4
3.83
Per Dozen
http://
Sales
Strateg
Working
with Lidl
Magazines
Sales Strategy
Partnering
Next Steps
Risks
Thank