Coco-Cola Case Study

Presented by:
Priya Bafna
Gandhali Barve
Saurav
Bhattacharya
Suvadip Roy
Anoop V.S
Priyank Nair

Identification of Cocacolas stakeholders in Vietnam & the missing link

Coca-Cola is a for-profit company with many stakeholders.
In Vietnam, Coca-Cola is working with local stakeholders (communities,

government and NGOs) to replenish water to nature and communities as

their water programming in Vietnam is based upon the 3 Rs: Reduce,
Recycle, Replenish.
The missing keys are:

Sustainability whose basic meaning is capacity to endure.

To improve the sustainability without NGOs support.
Monitoring and Evaluation Coca-Cola is a business and investing
resources. Coca-Cola depends on NGOs for
program success.

Cocacola's community based project help them to promote thier business

interest
in the following
ways1. POSITIVE
BRAND IMAGE
As it is mentioned in the case study that community projects

create a positive brand image with a positive press coverage.

2. One of the reason of successful business
Community based projects is a part of its business model as cocola
believes that successful communities translate to a successful
business.
3. ROI
Community based projects are the foundation of thier business and
provide return on investment to shareholders and stakeholders

Key Elements in Coca Colas

Strategy
CSR activity called `Replenish
Aim to gain water neutrality i.e replenish water sources

consumed by Coke over the years by the year 2020.

Working with bottlers to reduce consumption from 2.43 liters
to 2.17.
Clean Water for Communities project started in 2006.
Focusses on access to clean water and sanitation, by making
wells, latrines and communication events.
Working with NGO called CEFACOM.
Invested $100,000 or 25% of annual CSR budget in Vietnam.

Risks to Using NGOs

The NGOs may not be well experienced in handling the CSR

activity.
Differences in Coca Colas vision and the NGOs
implementation of activities may occur.
The NGOs are a much smaller organization than a
multinational like Coca Cola and can therefore lack the
managerial expertise required to carry out a large scale
operation.
Mismanagement and inefficient use of financial resources may
occur.
Coca Cola would have to use additional time and resources to

Coca Cola & International CSR

Coke returned to India in 1993 after the LPG policy by the government Coke was

ousted fro India in 1974.

It has been chastised in Bangalore for depleting the water table due to usage for
power pumps to extract water.
Coke should maintain the social standards internationally like they maintain at
home
It is economically sustainable and Coke has undertaken water sanitation projects
for schools and has also undertaken a project to introduce and implement drip
irrigation methods for farmers.
Law is the minimum standards of behavior or procedure to be followed by
individuals or organizations
Ethics is the moral code that is followed by an individual or organization.
A Companys responsibility does not stop at just following the law.
It is a company ethical responsibility to give back to the society what it has taken
and improve the quality of life of the people.

THANK YOU