Krista Jackson

AET/570
May 16, 2016
Professor Dlabach

Starbucks

Playspace
Design

Playspace: Three Parts to

the Future
o Innovation
o Learning
o Change

How can we have

fun at work?

Playspace Definition
Playspace means the space
quite literally
for the play of new ideas,
for people to play new roles,
for more play in the system,
and for improvised play.
(Meyer, 2012)

Starbucks Reflections
o Mission Statement
o Vision Statement
o Strategy Statements

What are the learning

needs of a
multicultural workforce?

Starbucks Mission
Statement
Our mission: to inspire and nurture
the human spirit one person,
one cup, and one neighborhood at a
time.
(Starbucks, 2016)

Starbucks Vision
Statement
From the beginning,
our vision at Starbucks
has been to create
a third place
between home and work
where people can come together
to enjoy
the peace and pleasure of
coffee and community.
(Schultz, 2013)

Starbucks Strategy
Statements
o Product
Differentiation
o Product
Diversification
o International
How many organizations have
their strategy statements on
their website?

Starbucks Learning Needs of a

Multicultural Workforce
Our partners are diverse
not only in gender, race,
ethnicity, sexual orientation,
disability, religion, and age,
but also in
cultural backgrounds,
life experiences,
thoughts and ideas.
(Starbucks, 2016)

Starbucks Current
Playspaces
o Lunch
o Community Service
Projects
o Group Coffee
Tasting

What other playspace

Ideas come to mind?

New Starbucks
Playspace Ideas
o Improvisation games
o 50s, 60s, 70s, & 80s
costume contests
o Stretching breaks
o Mario themed go kart races
o Concentration on breathing
o Paired with a partner to learn
their diversities

Multicultural
Workforce
o Diversity Management
Cultural Awareness
training
Sensitivity training

What are advantages &

disadvantages of a
multicultural workforce?

Advantages of a
Multicultural
Workforce
o
o
o
o

Increased perspectives
Language barriers are broken
Teamwork & Collaboration
Heightened creativity

Diversity brings new ideas

which lead to
Innovation.

Disadvantages of a
Multicultural
Workforce
o
o
o

Language barriers are unresolved

Cultural norms creates timid
and intimidated communication
May have a heightened risk of
discrimination

Disadvantages Can Lead To:

Low Employee Morale
Negative Attitudes &
Performance
Discriminating Groups

Summary
A playspace creates an open, creative, and
motivating atmosphere. Every business has their
mission, vision, and strategy statement that makes
them stand out. Starbucks does a good job focusing
on the learning needs of a multicultural business.
Organizations need to pay attention to the
employees and their diversities. Starbucks has
always supported a multicultural environment, and
organizations need to embrace the ideas.

Link to my Visual on
Piktochart

https://magic.piktochart
.com/output/15224393starbucks-playspacefinal

References

Communicaid Group Limited. (2016). Cultural Awareness

Training. Retrieved from
Communicaid: https://www.communicaid.com/cross-cultural- training/culturalawareness-training/
Meyer, P. (2012). Embodied learning at work: Making the mindset shift from
workplace to playspace. New Directions For Adults & Continuing Education,
2012(134), 25- 32.doi:10.1002/ace.20013
Schultz, H. (2013, September). An open letter from Howard Schultz, ceo of
Starbucks Coffee Company. Retrieved from
Starbucks:
http://www.starbucks.com/blog/an-open- letter-from-howard-schultz/1268
Starbucks. (2016). Inclusion at Starbucks. Retrieved from
Starbucks:
http://www.starbucks.com/responsibility/community/div ersity-and-inclusion
Starbucks. (2016). Our Starbucks mission statement. Retrieved
from Starbucks:
http://www.starbucks.ph/about-use/our- company/mission-statement