Professional Documents
Culture Documents
Product
Life The Concept
Cycle
Paramjit Sharma
Paramjit Sharma
Paramjit Sharma
Product
Life
PLC Stages
Cycle
Introduction
Growth
Maturity
Decline
Paramjit Sharma
Produc
t
PLC Stages
Life
Cycle
Paramjit Sharma
Product
Life
PLC Stages
Cycle
Fax
Cell Phones
Bottled Water
Type Writers
News Papers
Type Writers
Paramjit Sharma
Product PLC-other Patterns
Life
Cycle
Paramjit Sharma
13.Scalloped PLC
Product PLC-other Patterns
Life
Cycle
Paramjit Sharma
Product
Life
Style ,Fashion
Cycle And Fad Life Cycle
Paramjit Sharma
Product
Life
Style ,Fashion
Cycle And Fad Life Cycle
Paramjit Sharma
Product
Life
Marketing
Cycle Strategies--Introduction
Slow Growth
Expansion Of Production
Capacity
Technical Problems
Distribution Network
Customer Reluctance
Profits-Low/Negative
Paramjit Sharma
Product Marketing
Life Strategies- introduction
Cycle
Rapid Skimming
Slow Skimming
Rapid Penetration
Slow Penetration
Paramjit Sharma
Produc Marketing
t Strategies-growth
Life
Cycle
Improve Product quality, add features , improve styling
Paramjit Sharma
Product Marketing
Life Strategies-maturity
Cycle
Maturity Stages
• Competition
• Overcapacity
• Increase In Promotion
• Weak Competitors Withdraw
• Giants Firms Dominate
• Some Nichers
• High Volume-Low Cost
• Some Abandon Low Cost
Paramjit Sharma
Product Marketing
Life Strategies- maturity
Cycle
Market Modification
Volume =no of brand users * Usage Rate Per User
Paramjit Sharma
Produc Marketing
t Strategies- maturity
Life
Cycle
Sales Decline
May Be slow
May Be Rapid
May Reach Zero
May Petrify at Low Level
Paramjit Sharma
Product Marketing
Life Strategies- Decline
Cycle
Paramjit Sharma
Product Marketing
Life Strategies- Decline
Cycle
g
ni
n Cut Adv
ai Firms
em Expenses
R
Withdraw From
Sales Reduce
Decline Small Firms Withdraw
Leads To
Number Of Smaller
Products Market
Segments
Weak
Trade
Channels
Paramjit Sharma
Product Marketing
Life Strategies- Decline
Cycle
Hidden Costs
Handling
•Recommendation Of RC
Harrigan,s Strategies
Harvesting (Milking)
Harvesting
Gradually Reducing Product Cost
Paramjit Sharma
Product Marketing
Life Strategies- Decline
Cycle
Divest -
Looking For Buyers
Restage Or
Rejuvenate –
Adding Value To Original Product
Paramjit Sharma
No Fixed No Fixed Difficult To
Too Variable
Sequence Anticipate
In shape &
Of
Length Of Current
Duration Stages Stage
Stages
Paramjit Sharma
Paramjit Sharma