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Presentation By:
377
Stuti Aggarwal 2015
2015378
Stuti Akhaury
2015381
Tarushi Pancholi
2015382
Vishal Golani
Egyptians used
papyrus to make sales
messages and wall
posters.
In Asian China the
earliest advertising
known was oral as
recorded in the classic
of poetry of bamboo
flutes played to sell
candy.
The Chinese invented
paper in 105 AD and
then in 1275 Europe
got its first paper mill.
Advertisement was in the
form of calligraphic sign
boards and inked papers.
1472 The
first poster ad
in English was
placed on
church doors in
London.
1472
1650 - The
first
newspaper ad
was
published.
1650
1741 - 1898
Its all about the
Headlines
1741
Series of Ads
1905
Time when
advertisements
directly appealed
to the emotions.
6.
7.
8.
9.
10.
&
Differentiatio
n
And radio
started to
gain
prominence
as a source
of
entertainme
nt.
The Federal
Communications
Commission was
established in
1933
1947
Brand names and
slogans became
protected under
the
Lanham
Trademark Act.
The Inception of
Unique Selling
Proposition
(USP)
1947
VS
1960s
When ads
started to
focus on
positioning
1970s
1980s
Era of Infomercials
1998
2001-2010
Widespread email spam
and pop-up ads. Test the
patience of internet users
worldwide.
Major social media sites
launched and later
developed advertising
platforms
Creating and publishing
online content becomes
an advantageous
marketing activity.
2011 to present
Native advertising
Advertisements became
more dependent on
visuals to convey
messages faster.
Advertisers and
marketers are either
reaping or foregoing the
benefits of real time
interaction with online
audiences.