A p o g e e C a m p a ig n s

• W in n in g so cia lm e d ia a n d se a rch e n g in e m a rke tin g

ca m p a ig n s fo cu se d o n g o ve rn m e n t a n d p u b lic a ffa irs
p ro g ra m s fo r co rp o ra tio n s, p ro fe ssio n a la n d tra d e
a sso cia tio n s, n o n -p ro fit ca u se s a n d se le ct p o litica l
ca n d id a te s
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• Proven techniques, powerful online tools and technologies,
and a deep expertise in statistical evaluation to
generate solid, measurable results at every stage of
the social media and search engine marketing process
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• High return on investment solutions for public affairs
efforts and associated media, fundraising and
organizational challenges
 Background
• Interest in utilizing social media, social networks, search engine
marketing and SEO to enhance existing political and lobbying
campaigns, grassroots organizational programs and overall public
affairs efforts is at an all time high.
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• Apogee uses proven methodologies in each of these areas which
consistently achieve top search engine rankings for our clients
on Google and other major search engines. 
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• Utilizing Apogee’s proven SEO strategies, in combination with
cutting edge social media marketing programs, government affairs
specialists and other public affairs professionals can achieve
superior visibility, stay current on the latest social media
technologies and trends and dramatically impact outcomes in the
political and policy decision making.
 Business Model
• Apogee Campaigns packages existing Inc. 500 winner Apogee Search
knowledge capital into politically savvy search and social media
programs utilizing proven private sector strategies and tactics.
www.apogeeresults.com
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• Led by Bill Leake and Mike Chapman, Apogee Campaigns combines
decades of public and private sector leadership, expertise and
proven methodologies with state of the art technologies.
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• We are committed to keeping clients in any given legislative or
political arena to a limited number and to avoiding any
conflicts-in-interest between clients.
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• Apogee is an ideal partner for the public affairs firm that needs
additional online technical expertise and as well for the social
media or public relations firm that needs serious political
expertise in an increasingly technical world.

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 Campaign Management
• Comprehensive Search Engine and Social Media Advocacy
campaign management will give your public affairs agenda
a competitive advantage in today’s highly technical
communications environment.
• Apogee specialists will launch your campaign and
consistently monitor and measure its performance.
• Campaigns can be targeted by geography including States,
Congressional Districts, State Senate Districts, State
Representative Districts, Counties, Cities, Zip Codes based
on the latest census and redistricting maps and data.
• Campaigns can be specific to elected decision makers,
political campaigns for candidates, issues or causes.
 Service Offerings
• Online Advocacy Programs
• Online Reputation Management
• Listening Programs
• Search Engine Optimization (SEO)
• SEO Campaign Management
• Mobile Search Marketing
• Paid Search Advertising
• Website Optimization and Conversion
• Ad Exchange Management
• Online Media Planning and Buying
• Social Media, Search Marketing & Training
• Online Fundraising
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 O n lin e A d vo ca cy Pro g ra m s
• A p o g e e w illw o rk w ith yo u r p u b lic a ffa irs in itia tive s, p o litica l
ca m p a ig n s a n d issu e s a d vo ca cy e ffo rts to e n su re th a t a ll
a p p ro p ria te o n lin e ch a n n e ls o f co m m u n ica tio n a re
exp lo re d a n d u tilize d to fu rth e r yo u r o b je ctive s a n d to
w in .
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 Fully optimized email campaigns, blogger relations,
consumer generated media, popular social networks, and
all other online media channels are utilized to
achieve desired results and maximum effectiveness.
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 Holistic utilization of multi-dimensional media
including the latest in social media technologies and
search engine marketing strategies.
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Online Reputation Management
• Keep your “dirty laundry” off the front page of search
engine results and enhance your brand name or image
through Apogee Search’s Online Reputation Management.
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• We consistently monitor online buzz about your brand or
name, taking a preemptive strike against unfavorable press
in search engine results.
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• Apogee’s reputation management strategies give you the
ability to define the situation , your side of the story,
and even your opposition.
 Listening Programs
• Apogee works with its clients to set up effective listening
and monitoring efforts for your organization to ensure
that you know what is being said about you online before
it reaches a critical point.
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• Utilizing state of the art technologies and utilizing the
judgment that only comes with real world experience,
Apogee can help ensure that you are appropriately
representing your organization and having maximum
impact on developing trends long before they become a
problem.
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• Please ask for an assessment of where you and your
organization currently stand in online sentiment and
presence.
 M o b ile S e a rch M a rke tin g
• A g ro w in g p e rce n ta g e o f d e cisio n m a ke rs a n d th e ir
co n stitu e n ts u tilize m o b ile p h o n e s a n d o th e r m o b ile
d e vice s to a cce ss th e in te rn e t o n a d a ily b a sis.
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• Apogee Campaigns’ mobile search marketing services enable

your organization to be everywhere these decision makers
search online whether doing mobile research, participation
in social networking and other forms of social media, and
other forms of online communications.
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• Our Mobile Search Marketing Services include:

– Mobile SEO
– Mobile Advertising
– Mobile Web Design & Development
– SMS Texting Strategies
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• Paid Search Advertising: Complete Pay Per Click

campaigns that test and identify high impact keywords and
keyword phrases that drive more visitors to your site,
resulting in more attention and a higher profile. 
• Website Optimization and Conversion: Connect with your
constituencies like never before through customized
services that will increase your conversion rates for all
of your calls to action.
• Ad Exchange Management: Optimize banner ad campaigns
using proven search marketing methodologies. 
• Online Media Planning and Buying: Bring the expertise
of search engine marketing to your online media.
• Search Engine Marketing and Social Media Training:
Complete and customized training that will provide your
company with expert knowledge to manage high return paid
and natural search campaigns.
• Online Fundraising: Create new and energize existing
organizational fundraising efforts by targeting online
communities and emphasizing micro-donations from an
expanded donor base.
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 B illLe a ke
• Bill Leake draws on a deep expertise in both business and marketing to help
increase revenues for a wide range of clients. He has been involved in
driving provable revenues through Internet marketing techniques since
the early 1990s when, as part of the management team at Power Computing,
he built the first company to sell $1 million of product over the
Internet. As CEO and founder of Apogee Search, he has guided the company
from inception to its current position as the largest search engine
marketing firm in the Southwest, one of the 20 largest in North America
and one of the fastest growing companies on the Inc. 500 list.
• In addition to leading Apogee Search, Bill also serves as the president of
the Austin Interactive Marketing Association, and is the past chairman
of the Search Engine Marketing Professionals Organization (SEMPO) North
American group.
• Before founding Apogee Search, Bill was President of Journyx. Prior to
Journyx, he held leadership and executive positions at several public
and private venture-capital backed firms, including Trusted Information
Systems, Haystack Labs, Power Computing, and Dell. At Dell, Bill worked in
the Office of the Chairman on several key strategic initiatives. Before
Dell, Bill worked as a management consultant at McKinsey and Company.
Bill received an MBA with honors from the University of Texas at Austin
and his B.A. from Yale University
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 Mike Chapman
• Mike Chapman has over 25 years of public affairs experience beginning on
Capitol Hill in Washington D.C. on the legislative and campaign staffs of
a senior Member of Congress and as legislative director for a current
member of the U.S. Senate.
• As a Congressional lobbyist for the National Association of Realtors and
the American Medical Association, Mike as worked with members of both
major political parties on behalf of two of the largest and most active
Political Action Committees and grassroots organizations and with
political campaigns on all levels.
• A co-founder of the Social Media Club International NGO and the Austin
Social Media Club in 2007, Mike has been intimately involved in
developing state of the art social media marketing campaigns and working
with both public and private sector clients to enhance their online
presence and effectively utilize social media technologies to achieve
policy and business goals and objectives.
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 Contact Information
 Apogee Campaigns
 8701 North Mopac, Suite 400
 Austin, TX 78759
 Attn: Mike Chapman
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512.971.6041
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 apogeecampaigns@gmail.com
 @ApogeeCampaigns on Twitter
 www.apogeecampaigns.posterous.com
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