ELITE TAXI SERVICE

TRAVEL IN COMFORT AND STYLE

TEAM MEMBERS

Shantoy Powell (Director)

Shaquille Hoilett (Dispatcher)
Lance Mckenzie (Social Media Manager)
Simone Taylor(Director)
Shanna Campbell (Dispatcher)
Tashima Hoilett(Dispatcher)

WHO ARE WE?

Elite Taxi Services is a regional taxi service
company that provides transportation
services to customers within Jamaica. It was
pioneered by a local group of Jamaican
entrepreneurs who had the common goal of
providing a service that was safe, efficient
and economical to the population of St. Mary
and St. Ann. Our philosophy is embedded
within the believe that customers should have
the privilege to travel in comfort and style

WHY DID WE STARTED OUR

OPERATIONS?

Elite Taxi services first saw the need to implement our

services after undergoing an extensive research process
of our target market.

After the findings, we can to the conclusion that our

services were highly needed within the parishes of St
Ann and St. Mary because
1. Unreliable transportation system that exist within the
target markets
2. A high demand for a schedule based service
3. Cost effective system that was tailored to needs of
customers

ABOUT US

Mission Statement:- To provide a safe, comfortable

and reliable taxi service to our citizens of St. Ann and
St. Mary.

Vision Statement:- To become the preferred choice

for travel in Jamaica.

Tagline: Travel in comfort and style

Goal: To become Jamaicas number one ground

transportation that exceeds customer expectations.

GAP ANALYSIS FOR

ELITE TAXI
SERVICES

STRATEGIC CURRENT
OBJECTIVE STATE

DEFICIENC
Y

ACTION
PLAN

1. To
identify and
provide
ways in
which we
can improve
upon our
services

Our current
customers
are
unhappy
that we only
operate
from 9am-5
pm

A limited
staff, poor
logistics and
legal
implications

We plan to
increase our
fleet from
18 to 1000
in the next
fifty years.
We also
plan to
incorporate
d the use of
the Uber
App

2. To remain
a
competitive
force that
offer the
best
services at
the lowest
cost

Transportati
on cost are
high due to
the
fluctuation
of oil prices.
This reality
makes our
services
expensive

Our
company
only has
access to
only one
supplier of
fuel, which
prices it
commodity
at the

We plan to
purchase a
futures
contract to
hedge
against the
possibility
of adverse
price
movements.

STRATEGIC
OBJECTIVE

CURRENT
STATE

DEFICIFCNY

ACTION PLAN

3. To ensure
that our
customers
arrive at there
location on time

Currently, our
company can
get customer to
there location
with a margin of
error of around
30 minutes

Poor road
networks, traffic
jams, speed
limits, human
error

Enlist the use of

Google Earth to
calculate the
best routes for
our customers
at the lowest
operation cost.
We plan to
reduce our
lateness by up
to 80%

4. To provide a
safe driving
experience for
transportation

Currently , our
drivers do not
have the
perquisite to
meet up with
the standards of
the company

Improper
training,
incompetency
and lack of
exposure

We plan to
enlist the best
drivers from a
recognized
institution that
specializes in
advance
vehicular
maneuvering

OBJECTIVES OF OUR COMPANY

To grow our client base from 100 to

10000 during the course of five years
by delivering exceptional services

To create a huge demand for the

companys services in its current and
future markets by the means of social
media

OBJECTIVES OF OUR COMPANY

To grow our revenues stream from $1,000,000 a

year to $5,000,000 a year

To take advantage of new innovative technologies

such as Uber to increase our extent into the
various markets of Jamaica

To establish a strong relationships with customers

as well as potential customers by offering world
class services at the lowest cost possible.

TARGET MARKET
Our target market is located within the vicinity of St
Ann and St. Mary. It consist of a potential customer
base of 10000, gained from our research efforts. It
consist of
1. Students
2. Senior citizens
3. Working class professionals
4. Private groups
We plan to reach our target market by the mean of
social and traditional media

OUR FLEET
Elite Taxi Services has an assortment of
vehicles ranging from buses, cars and a
standardized aircraft

OUR BUS

OUR CARS

OUR PLANE

OUR SERVICES

Pick up and drop off within our

designated locations
School pick up and drop off
Courier service
Travel in groups in one of our vehicles
Airport pick up and drop off
Specialized vehicles for the disabled

WHERE CAN YOU FIND US?

We are located on Shop #12 at 8 Rivers Plaza,

Ocho Rios , St. Ann

Our opening hours are between the hours of

9:00 am -5:00pm

We can be reached by telephone 18764267485

or by email at eltietaxiservices@yahoo.com

SOCIAL MEDIA PITCH

To increase our target threshold

Build An Online Community and
increase sales
Establish Our Business on Social Media

SOCIAL MEDIA MARKETING

OBJECTIVES
1.To use Facebook to grow our
customer base from 100 to 2000 by
gaining 2000 likes and 500 shares

2. To use Instagram as a means of

spreading brand awareness about our
products and services
3. To grow and expand our followers
from 1 to 2000 on Twitter, in order to
create a loyal customer base

SOCIAL MEDIA STRATEGIC PLAN

Our social media manager and his
energetic team will ensure that the
various social media platforms such as
Facebook, Twitter and Instagram. The
profiles will include details such as:
name, address, telephone and fax
numbers, information about our services,
email address and images. This will allow
users of these platforms to become
aware of services offered.

HOW WILL WE USE FACEBOOK TO PROMOTE OUR

BUSINESS

OBJECTIVE
To use Facebook to grow our customer base
from 100 to 2000 by gaining 2000 likes and
500 shares
Why did we choose this platform?
1. High abundance of user, especially in our
target market
2. It the easiest and cheapest way to reach
our audience as opposed to traditional means

HOW WILL WE USE FACEBOOK TO PROMOTE OUR

BUSINESS

Why did we choose this platform?

3. Allow us a chance to gain feedback
from customers as it relates to our
services
4. To gain and maintain profitable
relationships by blogging on the things
that interest our customers .

HOW WILL WE USE FACEBOOK TO PROMOTE OUR

BUSINESS

Why is it important for us to gain

2000 likes and 1000 shares on
Facebook?
1.

To remain inline with our goal of

gaining $4,000,000 dollars a year in
addition revenue

2.

Assess the likely impact that our

services has on the population of St.

HOW WILL WE USE FACEBOOK TO PROMOTE OUR

BUSINESS
How will accomplish our goals
1. We plan to make daily blogs and post about our product
and services
2. Promote special giveaways for the first 1000 likes such
as free trips, money giveaways and vacation packages
3. Forcing individuals to come to our pages by affiliating
our brand with specific individuals and events
4. We will encourage our users to share our post and
provide monetary incentives such as phone card
giveaways. This will ensure that will gain an additional
1000 likes, in order to accomplish our goals.

HOW WILL WE USE TWITTER TO PROMOTE OUR

BUSINESS

Objective
To grow and expand our followers from 1 to
2000 on Twitter, in order to create a loyal
customer base
Why did we choose this platform?
1. To connect with consumers from online
2. Adds in the branding process
3. Customer feedback
4. Increasing our sales

HOW WILL WE USE TWITTER TO PROMOTE OUR

BUSINESS

How will we accomplish our goals

1. By establishing a referral system that
encourages word of mouth marketing
2. Incorporating the use of hash tags
3. Writing tweets everyday

HOW WILL WE USE INSTAGRAM TO PROMOTE OUR

BUSINESS

Objective
To use Instagram as a means of
spreading brand awareness about our
products and services
Why did we choose this platform?
1. Large abundance of users
2. Easy to use
3. Cost effective

HOW WILL WE USE INSTAGRAM TO PROMOTE OUR

BUSINESS

1.

How do we plan to use it?

Daily posting of pictures of our
products and services to our target
market

2. Implementing the impact of videos

designed to peak audiences attention.

SOCIAL ZONES
The Social Media zone that will be used
are:
Social Community to create
relationships with customers and
potential customers

Social Commerce to focus on selling

our service

SWOT ANALYSIS
STRENGTHS:
Professional workforce with exceptional
experience in customer service
Reliable
Trustworthy

SWOT ANALYSIS CONTD

WEAKNESSES
Customer volume is often
unpredictable and fluctuates
significantly
The inability to raise large amounts of
capital.
Inconsistency
Low employee turnover

SWOT ANALYSIS CONTD

OPPORTUNITIES
Participation in a high-demand industry

Recruiting/Attracting quality employees

(replacing weak performers)
Training; Improving Sales/Customer
Service Skills
Exceeding customer expectations

SWOT ANALYSIS CONTD

THREATS:
Future competition from a franchise from another
market
Negative effect on the travel industry
Unexpected governmental regulation
Increased competition
Poor Customer Service (Wait times, etc.)
Losing good employees
Losing customers
Social Media
Complacency

IMPACT OF CAMPAIGN
With the use of radian 6, we were
basically able to ascertain information on
who were talking about our brand or the
service we offered and what they were
saying, and who were listening to them.

CAMPAIGN PERFORMANCE
In assessing the performance of our campaign we will
do the following:

Use radian 6 to track, monitor and react to our

customers comments on Facebook, Twitter and
Instagram.
Track our customers hits/views; monitor our followers
on our social media platforms and how often our brand
was mentioned in the various social channels.
Take note of the conversion rates and acquisition
costs.

CAMPAIGN PERFORMANCE CONTD

Access our social media goals for increase in

brand awareness, increase in sales, improve
online reputation and retention rate of our clients.
Access our social media metrics for increase in
number of followers, growth over time, likes and
shares, tweets and re-tweets of our content.
Assess the comments made about our service to
see if they are positive, neutral or negative. If
comments are positive is means that our
customers love our level of service.

THE
END