Professional Documents
Culture Documents
Cadburyis a Britishconfectionerycompany
owned byMondelz International
Entry in 1948 60 years of excellence in
chocolates
India Operations in five categories
Chocolate confectionery
Beverages
Biscuits
Gum
Candy
25
Bar chocolate
Any chocolate
32
35
30
23 24
20
24 23
19
23
20
19
20
12
15
14
11
7
10
10
9
4
5
0
Relaxation
Sharing
Hunger
Rejuvenation
Indulgence
Celebration
29%
20-25 years
26-30 years
30-40 years
19%
23%
0 0
Health
1 1 1
Romance
Celebrati
ons
Targeting Diwali
and Raksha
bandhan.
The Laddu
campaign: Using
Cultural factors
Five Star
Jo Khaaye Kho
Jaaye campaign
Dairy
Milk
Shots
Tang
`Aaja Rang De-a
lyrical and visual
manifestation of
adding zest and
colour
Oreo to a childs life.
Twist,
Lick,
Dunk
campaign
Targets the age and
stage in life cycle of
consumer
Blue wall
Future Campaigns
India is the fastest growing market for adult
consumption of chocolates and candies.Cadbury is
planning to target the adult customer as the adult
customer chocolate consumption is increasing
gradually.
Creating Real experience for the consumers :
Cadbury Dairy Milk announced their partnership
with KidZania to set up the chocolate Factory,
where kids could experience the process of
chocolate making by Cadbury