UNIT 1

INTRODUCTION
TO
CYBERPRENEUSHIP

Notes By : Farihan Elyana Bt Zahari

LESSON LEARNING OUTCOME:

1. Define the meaning of cyberpreneurship
2. Identify the difference between conventional entrepreneur and cyberpreneur.
3. Identify sources of entrepreneurial ideas.
4. Determine entrepreneurial ideas.
5. List characteristic of successful cyberpreneur
6. Describe the current and future challenges and opportunities of cyber
business
7. Identify business opportunities in a given scenario

Notes By : Farihan Elyana Bt Zahari

What is Cyberpreneurship ?

Cyberpreneur
Generally is an entrepreneurs who make money by
selling product through the Internet.

Cyberpreneurship
In this case the entrepreneur to do promotions using
electronic brochure which is known as copywriting.
Sales of products and services on the Internet.

Copywritin
g ??

Notes By : Farihan Elyana Bt Zahari

What is cyberpreneur?

-combination of the words cyber and enterpreneur.

-meaning has 2 :1) an enterpreneur who has online based bussiness on the internet that targets international consumers.
2) is someone starting or running a bussiness in cyberspace and the internet.

What is enterpreneur?

What is cyberpreneurship?

-is any person who starts a bussiness enterprise with the intent on seeing it become
successfull and working towards that end.
-varies from organization which merely promotes itself by using an electronic brochure
called a home page on the internet, to companies and organizations which sell their
products and services through the use of electronic mail (email) on the internet.

Technopreneurs?

-Technopreneurs are entrepreneurs who are into the core businesses involving
technology-based industries. They make use of technology to come out with new or
innovative products through a process of commercialization.

Notes By : Farihan Elyana Bt Zahari

Conventional Entrepreneur vs
Cyberpreneurship

Notes By : Farihan Elyana Bt Zahari

Sources of entrepreneurial ideas

a)

primary sources
refer to first-hand data or information gathered
directly through : ~ observations.
~ experiments.
~ interviews.
~ surveys.

Notes By : Farihan Elyana Bt Zahari

Sources of entrepreneurial ideas

b)

Secondary source
involved gathering data that have already been compiled and are available.
it is initially conducted for one purpose using existing data which is :~ reliable
~ available references
~ mass media and electronic media
although secondary source relatively inexpensive, they often become outdated and outmoded, given that
they are used for a purpose other than for which was intended.
Reliable existing data
- can be used by entrepreneur is existing data which is reliable.
- example : information obtained from annual report of companies.
Reference
- an entrepreneur can use reference such as publish information from then library, internet and so on.
Mass media and electronic media
- advertisement and information in the newspaper, magazines and internet.
Information on raw materials can be a business opportunity for an entrepreneur.
Notes By : Farihan Elyana Bt Zahari

How to get idea in business ?

a) Recognizing customer
needs and wants

c) Performing self-assessment

b) Analysing or scanning
the environment

demographics,
population structure,
income, and taste

Study on local resouces

New government
policies and regulations

Import and export data

e) Matching societal values,

communitys response or
peoples acceptance

Industrial linkage

Development projects
by the public and
private sectors
Technological
breakthrough

d) Screening or
choosing business
opportunities

Experience

Competition

Knowledge

Legality

Skills

Fixed capital
requirement, working,
capital and growth
opportunities

Financial ability
Interest

Mass media and

electronic media

f) Preparing or constructing
a business plan

Networking

Notes By : Farihan Elyana Bt Zahari

Business risk,
financial risk such as
credit, cash liquidy,
loan and currency
exchange

Characteristics of Successful
Cyberpreneurship
Seeking Feedback
Internal focus of
control

Committed
Opportunity
Orientation
Confidence &
optimistic
Moderate risk taker

Initiative &
Responsibility
Flexible

Characteristics of
Successful Cyberpreneurship

Energetic

knowledge

Independent & an
organizer
Creative & Innovative

Ability to set vision

Drive to achieve

Tolerance for
failure

Notes By : Farihan Elyana Bt Zahari

Challenges of cyber business

Notes By : Farihan Elyana Bt Zahari

APPROACHES TO SEEKING A
BUSINESS IDEA

There are several approaches of seeking business ideas

Fulfilling

needs and interests

Analysing

life problems

Diversifying
Observing
Using

changes in the community

the latest technology

Observing
Hole

the usage of goods

and establishing a network

in market .Example: Airway, slimming

Notes By : Farihan Elyana Bt Zahari

SLIMMING

Pill

Spray

Beverages

Food

Tips

Celebrity fitness example Kevin

Personal trainer

Fitness trainer

Gym

lotion

Notes By : Farihan Elyana Bt Zahari

HOW TO GET IDEA IN BUSSINESS

My expertise list

My hobby

Tanya kawan, apa kelebihan saya

Notes By : Farihan Elyana Bt Zahari

Discuss in group

Type of business you will involve. Explain detail about

product. Need to present in class

Notes By : Farihan Elyana Bt Zahari